General Motors teamed up with LeBron James to promote the launch of the new GMC Hummer EV. The automaker tapped James to appear in its “Quiet Revolution” Super Bowl ad for the Hummer EV in January and the basketball legend has also appeared in other social media-based promotions for the electric truck throughout January and February.
The most recent marketing material for the GMC Hummer EV featuring LeBron James is a YouTube video showing the 36-year-old Ohio native getting up close and personal with the truck and checking out its various technology and features. James is no stranger to the Hummer brand, having previously owned a Hummer H2, and is excited at the prospect of getting behind the wheel of a battery-powered Hummer offering.
“You know GMC should be extremely proud of themselves of the build of this..this beast,” James says of the new Hummer EV in the video. “The details inside and the exterior is second to none. Obviously, you know they spent a lot of hours on making sure the quality and detailing of this vehicle is amazing. And for it to be all-electric, for it to still have that power and that presence of a Hummer, don’t be surprised when see me rolling down the street in this.”
“So futuristic but so bold at the same time,” the basketball star adds. “It’s like sleek and bold. Love it.”
The 2022 GMC Hummer EV rides on GM’s new EV-dedicated BT1 platform, and utilizes the automaker’s Ultium lithium-ion battery technology and Ultium Drive motor technology. The Hummer EV pickup is offered with a variety of different powertrain setups, but the range-topping Edition 1 model featured in this video is the most powerful. All Edition 1s will come standard with a tri-motor powertrain producing 1,000 horsepower and 11,500 pound-feet of wheel torque, which sends the off-roader to 60 mph in just three seconds.
Hear what else LeBron James has to say about the new GMC Hummer EV in the video embedded below.