Jaguar has announced that it aims to transition to a fully electric vehicle lineup by the 2025 calendar year, rivaling the strategy set by General Motors’ luxury brand, Cadillac.
Jaguar made the declaration as part of a larger announcement by Jaguar Land Rover Automotive (JLR), which is owned by Indian multinational conglomerate Tata Group. The new corporate global strategy is dubbed “Reimagine” and aims to put JLR on the path to net zero carbon by 2039. JLR also states that all Jaguar and Land Rover models will be available in all-electric form by the end of the decade, with the first all-electric Land Rover set to drop in 2024.
As a reminder, Cadillac also aims to transition to an all-electric vehicle company, with half of the luxury marque’s portfolio driven by battery power alone by 2025, if not sooner. The first Cadillac EV out the gates will be the the Lyriq crossover, followed by two more crossovers, the Optiq and Symboliq, as well as the Celestiq, Cadillac’s up-and-coming flagship sedan model. Cadillac is also expected to offer an electric variant of the Escalade SUV.
For now, the only all-electric Jaguar on offer is the I-Pace, a crossover that first hit production for the 2018 calendar year, with an EPA-estimated range of 246 miles.
As for General Motors, it too has a broad EV transition strategy, with plans to launch 30 new EV models globally by 2025, two-thirds of which will be sold in North America. It’s estimated that roughly 40 percent of GM’s lineup will be EVs by mid-decade. GM also says it’s aiming for 100 percent renewable energy for all U.S. facilities by 2030, zero tailpipe emissions by 2035, and full carbon neutrality by 2040.
This post was created in collaboration with our sister publication, Cadillac Society.