Jaguar has announced that it aims to transition to a fully electric vehicle lineup by the 2025 calendar year, rivaling the strategy set by General Motors’ luxury brand, Cadillac.
Jaguar made the declaration as part of a larger announcement by Jaguar Land Rover Automotive (JLR), which is owned by Indian multinational conglomerate Tata Group. The new corporate global strategy is dubbed “Reimagine” and aims to put JLR on the path to net zero carbon by 2039. JLR also states that all Jaguar and Land Rover models will be available in all-electric form by the end of the decade, with the first all-electric Land Rover set to drop in 2024.
Cadillac Lyriq show car shown here.
As a reminder, Cadillac also aims to transition to an all-electric vehicle company, with half of the luxury marque’s portfolio driven by battery power alone by 2025, if not sooner. The first Cadillac EV out the gates will be the the Lyriq crossover, followed by two more crossovers, the Optiq and Symboliq, as well as the Celestiq, Cadillac’s up-and-coming flagship sedan model. Cadillac is also expected to offer an electric variant of the Escalade SUV.
For now, the only all-electric Jaguar on offer is the I-Pace, a crossover that first hit production for the 2018 calendar year, with an EPA-estimated range of 246 miles.
As for General Motors, it too has a broad EV transition strategy, with plans to launch 30 new EV models globally by 2025, two-thirds of which will be sold in North America. It’s estimated that roughly 40 percent of GM’s lineup will be EVs by mid-decade. GM also says it’s aiming for 100 percent renewable energy for all U.S. facilities by 2030, zero tailpipe emissions by 2035, and full carbon neutrality by 2040.
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This post was created in collaboration with our sister publication, Cadillac Society.
Comments
That’s a good looking car.
That’s a Coo little HotRod rendering, I like it
Competition is what makes all products better!!
Stupid is as stupid does.
The future seems lame..
I’ve always considered Jaguar one of the best luxury brands. Never understood why it isn’t more popular except the Ford years did damage
Generally it was the British Leyland quality that squashed the Jag image.
Mr. Colmar;
Fords ownership and influence SAVED Jaguar.
Sprinkle holy water on it.
How are EV owners making it in Texas no with no power?
They are doing fine as they are not going anywhere. They can’t drive in the snow anyways and stayed home.
The truth is the gas cars are also screwed. Pumps don’t work when power is off either.
Most places are closed there.
It took 27 minutes to get 12 gallons in the Focus the other day, we had no more than an inch of snow, but -5 degrees here in in the Texas/Oklahoma Panhandles and – 35 degree wind-chill. It also took the Focus a whopping 9 miles to Warm up, where as the 7+L Super Duty was warmed up and running great in 3 miles. That being said, surprisingly, my solar yard lights were brighter and lasted longer than normal!
Well for some, they could potentially use the power from the car as a form of generator. Those with gas powered would hopefully have access to a gas station with an on site generator to get gas. I don’t think either at the moment is in a good spot.
Some Families have been sleeping in their Tesla cars in the garage to keep warm, especially for babies and little kids. I rather have an EV in this situation than an ICE vehicle. I can at least sleep in heat in my car in my garage and not worry about you know dying from fumes. Prayers go out to the everyone in TX
Every local official and the Coal and Natural Gas companies should be forced to go in front of Congress. This should never happen again. It is borderline Criminal what these Companies have done. This is why you need Some regulations over Companies. Cannot allow them to take shortcuts that can potentially kill people for the sake of some extra profits. They have a lot of explaining to do.
Richard;
They’re at the gas station but the pumps aren’t working! I wonder why?
With an ICE engine and a full tank of gas, they can warm up occasionally. The battery life of the EV will be severely challenged by the cold weather.
@Richard
I read that a Tesla that is fully charged and used at say night time to sleep can last a while.
I mean you can drive at 65 MPH and get over 300 Miles. Believe me you would rather have the EV in this situation. You can stay warm and not die from Fumes in your Garage
Cars like Jaguar, BMW, Porshe, etc were differentiated in large part. due to their powertrains. What’s going to make a person buy a Jag EV over a Benz EV when the ev powertrain is quick yet soulless?
This was true at one time but the buyers have gotten away from that years ago.
Today corporate engines have removed the soul of most vehicles today.
Many fully believe Pontiac was no longer Pontiac once they lost their own V8. Cadillac is Chevy powered today. The 3.6 V6 in many GM cars really is not tied to any division.
Jag had lost their engines decades ago.
Many reject even Porsche 911 without the air cooled engine driving up the used 911 market.
So the move to the EV motors is soul less but are we near that now with all the corporate transplants? This argument started in the late 70’s and change little in the market as a whole.
Cars today are no longer things people identify with as a whole. It used to be you we’re a Packard man but today few people identify with their vehicles.
Sadly more identify more with owning the latest and best Computer, cell phone or video game system.
Hopefully as EV tech evolves, tbe automakers can at least do something along the lines of a transmission that will improve drivability and performance, and/or increase range.
Cover the badge up and this could be any number of dull blobby cookie cutter crossovers. The Dyson sounds coming from under the hood will for sure make it soulless so it will take fake pumped in sound for anything resembling enjoyment. Just sad
I don’t want an electric vehicle. The end.
Then don’t buy one. The end.
@Scotty
There will be used ICE vehicles for a while I would imagine. The fear I would have with an ICE vehicle in the Future is the Gas Stations still being around with enough Pumps and how expensive Gasoline will become. I mean Oil Companies want to make money so the less they sell of something, the higher the price will become. Will it make financial sense to operate an ICE vehicle in say 15 years? Will be interesting to see.
I could be wrong but I see ICE being a niche segment. I think it’ll be for Sports cars (even though they will all come as PHEV) and Heavy Duty Trucks. And there is a race between Tesla and some Hydrogen Companies to see what the Future of Semis will become. Elon is convinced Batteries will power the Big Rigs and some are convinced they will shift to Hydrogen. I am on the “Never Bet Against Elon” Camp. We shall see. But Gasoline and Diesel are pretty much on their last leg so to speak for on Road Transportation purposes.
Did you see that 80s Lee Majors movie where gas had been restricted and gov regulated. He took his F1 car out and drove cross country outrunning the gov. Your response reminds me of that. Gov sticking their nose in our business….