The all-new second-generation 2021 Buick Envision is here, with the first units currently trickling into dealers. Now, GM Authority has learned the key demographics GM is targeting with the latest 2021 Envision premium crossover.
General Motors’ target for the latest 2021 Buick Envision is skewed slightly towards women, with 45 percent of buyers being male, and 55 percent being female. The target demographic age is between 35 and 55 years old, with a household income around $80,000. Seventy percent are married couples, possibly with children, or “empty nesters” with older children.
The demographic insight follows GM Authority’s exclusive reporting of the 2021 Buick Envision sales target, which is set at 50,000 units for the 2021 calendar year. That figure is the higher than all other previous model years for the crossover, which saw its best U.S. sales performance in 2017 with 41,040 units total.
As GM Authority reported previously, GM sees the latest second-gen Envision as appealing to customers “at the need and want levels,” suggesting a deeper, emotional connection to the vehicle, per an interview with Buick Marketing Manager Rob Peterson.
Outside, the 2021 Buick Envision features all-new styling, with new proportions that are wider and lower than the previous model. The styling takes its cues from the 2018 Buick Enspire concept vehicle, while the interior was redesigned as well. Standout tech features include a 10.2-inch touchscreen, as well as a suite of safety goodies, such as Automatic Emergency Braking, Lane Keep Assist, and Following Distance Indicator.
Under the skin is the GM E2 platform, while under the hood, the 2021 Buick Envision cradles the turbocharged 2.0L I4 LSY gasoline engine. Output is rated at 237 horsepower and 258 pound-feet of torque. Production takes place at the GM China (SAIC) facility in Shanghai.