General Motors has released the full version of the “Edgar Scissorhands” commercial it teased a few days ago. Set to air during the fourth quarter Super Bowl LV, the spot previews Cadillac’s electric future with what the luxury marque describes as a “slice” of nostalgia from Tim Burton’s “Edward Scissorhands” movie.
The spot stars Timothée Chalamet as Edward Scissorhands’ son, Edgar, as well as Winona Ryder, reprising her role as Kim, who is also Edgar’s mother. Edgar, who has inherited his father’s shears for hands, expectedly finds many of life’s tasks difficult. To make them a little easier, Kim presents him with a new Cadillac Lyriq, which is already great a great form of transportation. The Lyriq is also equipped with the Super Cruise hands-free driver assistance feature, allowing Edgar to confidently let go of the wheel when the system is engaged, and the vehicle is on a “compatible” road.
“It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years,” said Tim Burton, who directed the original 1990 film and approved the concept for the new ad. “I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it.”
In addition to the Cadillac commercial, General Motors has also planned a separate ad campaign for Super Bowl LV starring actor Will Ferrell. This ad campaign will follow the actor as he discovers the adoption rate of EVs is much higher in Norway than in the United States and tries to convince viewers to follow in the Nordic country’s footsteps. The ad isn’t for a specific GM brand and is instead intended to promote GM’s upcoming electric vehicle platform.
The Lyriq will be Cadillac’s first pure electric vehicle. It will enter production in the first quarter of 2022. The automaker unveiled the Lyriq show car in 2020 and the model will go on sale in early 2022, a full nine months ahead of schedule. The production model will be very similar to the show car, but will feature several small differences.
Like many other forthcoming GM EVs, the Cadillac Lyriq will tap GM’s BEV3 dedicated electric vehicle platform and will use Ultium Drive motors and Ultium batteries. Final stats like power output and charging times have not yet been divulged, but range is said to be “beyond 300 miles.”
In addition to Super Cruise, the Cadillac Lyriq will feature a substantial amount of technology, including a massive 33-inch-diagonal advanced LED display and a customizable user interface designed to deliver a flexible, high-end user experience.
The Cadillac Lyriq will be the first of six Cadillac EVs set to go on sale between now and the end of 2025. The others will include two additional crossovers named Optiq and Symboliq, a large flagship sedan called Celestiq, an electric version of the Escalade full-size SUV and an unnamed low-roof model. Other GM brands, including Chevrolet, Buick and GMC (plus GMC Hummer) will also release vehicles based on the BEV3 architecture.
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Comments
I’m hopeful the ev’s are as good as the commercials.
The “Scissorshand” ad was very good since it promotes the “Super Cruise” feature at the end.
You don’t say? Do you think that was the point of the entire ad or this article?
Commercial stunk. The interior stunk, since for a new vehicle it should NOT have the interior dash of the Escalade.
Gay…..
are you sure this was a commercial for cadillac? 20 secs cadilac. 70 secs scissorhands.
Not a fan of either commercial.
Will got a laugh but are we not trying to prevent Cadillac from being a joke?
The second commercial just really did not focus enough on the carats system as reliving an old movie.
If they work they work but just not a fan of either.
For what they paid I hope they work.
That seems to be GM’s way of doing things use washed up actors or use idiotic movie subjects to keep people’s attention I bet most people after watching the ad’s couldn’t even remember what model cars they were even advertising
The people I was with were really exited about the LOOKS of the lyric. It got there attention BIG TIME. Not one of them knew it was a Cadillac till I told them……………………………………………………………………………….
And there is why these ads are a problem.
If these were known models humor works but for a new model you need to focus on product not Will Ferrell screaming.
The sad thing with marketing today is those who market have a degree but no passion for the products they are selling.
I see it daily in my own marketing department. Good people but with no idea who our customers are.
C8.R,
Good people but with no idea who our customers are. Sounds like the very definition of GM management for the last forty years.
All the GM Superbowl commercials sucked the big one I’d fire the whole staff that came up with the lame ideas
And hire you, because you can do better, right?armchair quarterback at its finest.
So many Debbie Downers here. This is a GM information site, not a gripe center. Sheesh.
One of the best areas of design, IMO, is that GM-EVs still look and drive like ICE vehicles all of us learned on and have driven for decades. It’s the primary reason I got the BoltEV rather than the Tesla with its minimalist dashboard and cabin. What GM did with the Bolt IS THE WAY to transition entire generations to the superior driving experience of EVs.
Replace and add technology wherever possible. Keep improving battery efficiency. I hope they follow these strategies designing their next 30 EVs over the coming 5 years.
So, by that logic I should buy one of the Japanese trucks that aren’t new and improved every year instead of a Silverado.
It’s not about the Bolt being a way to move off of ICE vehicles…it’s about Tesla being a way to move off of GM. It’s a way of thinking that the GM lifers will never get.
Ahh, where is Jim Wangers when you need him.
GM really needs to get a better ad agency if this is the best they have to offer.
We didn’t even bother watching the Superbowl this year save the half time and scores as we already predicted the outcome and lame weak commercials. This one was no different and a product of the times.
That vehicle is so ugly, it literally pains me to think that Mike Simcoe won design awards for the Monaro/GTO then allowed THAT to be put into clay, much less into production!
So does the follow up commercial showcase the OnStar stolen vehicle shutdown and Winona being hauled away for stealing the vehicle?