General Motors has released the full version of the “Edgar Scissorhands” commercial it teased a few days ago. Set to air during the fourth quarter Super Bowl LV, the spot previews Cadillac’s electric future with what the luxury marque describes as a “slice” of nostalgia from Tim Burton’s “Edward Scissorhands” movie.
The spot stars Timothée Chalamet as Edward Scissorhands’ son, Edgar, as well as Winona Ryder, reprising her role as Kim, who is also Edgar’s mother. Edgar, who has inherited his father’s shears for hands, expectedly finds many of life’s tasks difficult. To make them a little easier, Kim presents him with a new Cadillac Lyriq, which is already great a great form of transportation. The Lyriq is also equipped with the Super Cruise hands-free driver assistance feature, allowing Edgar to confidently let go of the wheel when the system is engaged, and the vehicle is on a “compatible” road.
“It’s rare when a work you’re proud of continues to live on and evolve with the times, even after 30 years,” said Tim Burton, who directed the original 1990 film and approved the concept for the new ad. “I’m glad to see Edgar coping with the new world! I hope both fans and those being introduced to Edward Scissorhands for the first time enjoy it.”
In addition to the Cadillac commercial, General Motors has also planned a separate ad campaign for Super Bowl LV starring actor Will Ferrell. This ad campaign will follow the actor as he discovers the adoption rate of EVs is much higher in Norway than in the United States and tries to convince viewers to follow in the Nordic country’s footsteps. The ad isn’t for a specific GM brand and is instead intended to promote GM’s upcoming electric vehicle platform.
The Lyriq will be Cadillac’s first pure electric vehicle. It will enter production in the first quarter of 2022. The automaker unveiled the Lyriq show car in 2020 and the model will go on sale in early 2022, a full nine months ahead of schedule. The production model will be very similar to the show car, but will feature several small differences.
Like many other forthcoming GM EVs, the Cadillac Lyriq will tap GM’s BEV3 dedicated electric vehicle platform and will use Ultium Drive motors and Ultium batteries. Final stats like power output and charging times have not yet been divulged, but range is said to be “beyond 300 miles.”
In addition to Super Cruise, the Cadillac Lyriq will feature a substantial amount of technology, including a massive 33-inch-diagonal advanced LED display and a customizable user interface designed to deliver a flexible, high-end user experience.
The Cadillac Lyriq will be the first of six Cadillac EVs set to go on sale between now and the end of 2025. The others will include two additional crossovers named Optiq and Symboliq, a large flagship sedan called Celestiq, an electric version of the Escalade full-size SUV and an unnamed low-roof model. Other GM brands, including Chevrolet, Buick and GMC (plus GMC Hummer) will also release vehicles based on the BEV3 architecture.