General Motors has released a series of teaser videos previewing its upcoming series of Super Bowl LV advertisements, which will star Hollywood funnyman Will Ferrell.
GM’s Super Bowl LV advertisements are an extension of the previously announced “Everybody In” ad campaign that GM detailed in early January. The Everybody In campaign promotes the automaker’s ongoing transformation into an electric vehicle maker and is described as an integral part of its “comprehensive efforts to accelerate mass adoption of electric vehicles.”
The new Super Bowl LV ad campaign will star Ferrell and will follow him as he learns more about the country of Norway. GM did not reveal why Ferrell has a fixation with the small Nordic nation in the ads, but electric cars are extremely popular in Norway, enjoying an impressive 54% market share in the country. We’ll have to tune in on game day to really find out what the deal is with Ferrell’s Norway obsession, though.
“With all the Olafs, skiing and year-round sweater weather, why is actor and EV enthusiast Will Ferrell so obsessed with Norway? The answer to the question posed in these big game teasers is coming soon, but it has something to do with Ferrell – and General Motors – wanting Everybody In on electric vehicles,” the automaker said in a press release sent out Monday. “Perhaps someone should tell him GM has 30 EV models coming by 2025.”
The Everybody In ad campaign will aim to promote the adoption of electric vehicles by drawing attention to emerging GM electric vehicle tech, like its new Ultium lithium-ion battery system and Ultium Drive motors. The campaign will also shine a light on GM’s recent $27 billion investment into EV and AV technology and its newly set goal of producing electric vehicles only by as early as 2035.
“Everybody In demonstrates our intent to lead, while inviting others – policymakers, partners, individuals – to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities, or simply taking an EV for a test drive to learn about the benefits of EV ownership,” General Motors’ chief marketing officer, Deborah Wahl, said of the new campaign last month.
Check out the teasers for the Will Ferrell Super Bowl LV ads embedded below. The full version of these ad spots will air during television coverage for the game next Sunday.
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Comments
when was ted kaczynski granted parole?
Why GM? The dude has fallen from grace for a pretty long time for a reason, he was a one trick pony and he’s not funny anymore!
Got that right , he only did moronic parts in films was pretty much a horses putoot in all of them I guess he’ll fit right in making Ho Hum chevy commercials then
So… are they also going to advertise for the Bolt, that nobody wants, or the Hummer, that nobody can afford?
2 commercials, one for the Lyriq and the other for the general GM brand.
Lyriq is just an overpriced Bolt.
Well that’s not true… It sounds like the Lyriq will be a rwd biased drivetrain that is infinity more refined than the Bolt. Literally a totally different car, but what’s the price point? 80k? How many will gm sell a year? 10-15k units… Seems like a questionable use of valuable marketing money…
The 2023 Cadillac Lyriq starts at $60,000 according to Cadillac. Go and check it for yourselves and tell h4cksaw that he is a LIAR.
Just like the C8 was $60k? I’d wager that most C8’s in 2020 sold for closer to $80k. Sure you can get one for $60k, but you’ll want all the performance options. The Lyriq will be the same way, I’m sure… They’ll have like one stripped down trim for like $60k that no one will actually want to buy. Either way the absolute best case scenario is for Lyriq sales is probably like 35k units a year, maybe 50k… Either way… That’s not good… And certainly not worth wasting advertising money for. While bunches of major companies are sitting advertising out during this super bowl Mary Barra is going to throw up a literal hail mary. Waste of money. GM leadership is a joke right now. 🤡
So you are saying they’d have a 30 % increase in sales just by introducing that model?
That’s actually great for Cadillac. Get them closer to that 200k models sold a year.
I would guess that it would cannibalize most of its sales from the xt4, xt5, ct4, and ct5, maybe steal sales from some other gm brands… I honestly don’t see a lot of BEV conquest sales; I don’t know if a lot of Tesla owners would consider it because they’re probably invested into that Ponzi scheme of a company. Like I’m not trying to be a jerk about BEVs I just think there are two side to every coin. you have to admit gms agenda does seem a little hypocritical, while they crank out v8 trucks and hope that b/c segment consumers will settle for the Bolt or Trailblazer…
Well Norway is right next to Sweden and that’s where is wife is from.
Yikes. Their adverting just sucks in general. Makes me want a GM vehicle less.
I’m thinking a tie in with Led Zeppelin’s Immigrant Song played at the Hummer EV unveiling.
Will Ferrell? Seriously? He has not been relevant in years.
Yes it all makes sense now. Like Pizza Hut’s Detroit style pizza. Will Ferrell will reprise his roll as NASCAR driver Ricky Bobby in Talladega Nights 2 Electric Boogaloo. GM will use the movie to unveil the new all Electric Malibu Chevelle. Shake and Bake is back.
Mary Frumpy Bara calling the shots – would not know what is “hip” unless she needed a new one.
Friends don’t let Friends drive Fjords
Remember the Sonic kickflip jump commercial with Rob Dyrdek?… That was cool, that was an actual accomplishment. This commerical is literally a waste of money, for no reason. The new gm is just wildly hypocritical and everyone can see right through it. Mary saying all the “right” things, but there is no iron in her words.
h4cksaw
Mary Barra pulled GM out of a lot of countries with too much government. GM no longer has to pay money to prop up these countries. Those of you who lean conservative should be happy.
P.S. sorry about the weak language. My other comment saying the same thing is being moderated.
You mean *gm* 🤢🤮 Also just because I’m not 100% sold on the sustainability of current battery tech and critical of Mary Barra’s leadership doesn’t mean that I’m conservative… You have no idea how I vote. I’m not surprised to see your weak words.
h4cksaw
You seem to be doing much better. The meds almost have the mood swings under control. You should ask your doctor to up the dosage.
if I was on meds I wouldn’t be ashamed of having a mental disorder. Belittling people for being different is cool I guess 👍Typical self righteous BEV supporter.
h4cksaw
Do you work for the Russian Government?
And is your mission on this website to get Americans arguing amongst themselves?
I am itching to find out what this whole Norway thing means. I wonder if they are signaling a return to Europe?
Probably part of it. Also probably has something to do with the fact that over 50% of vehicle sales in Norway are of electric vehicles.
Yup taking Aim at Norway because they are far ahead of any other country when it comes to market share for BEVs.
https:// www. reuters .com/article/us-autos-electric-norway/electric-cars-rise-to-record-54-market-share-in-norway-in-2020-idUKKBN29A0ZT?edition-redirect=in
“BEV sales accelerated in the final months of 2020, hitting its highest level for any single month in December, with a 66.7% share of the car market.”
Isn’t something like 60% of Norway’s GDP made from exporting oil and drilling in a fragile and ocean and artic habits. The very definition of hypocrites.
Only 20% is Oil and gas production.
https:// www. heritage .org/index/country/norway#:~:text=Norway%20is%20one%20of%20the,world’s%20largest%20sovereign%20wealth%20fund.
“Norway is one of the world’s most prosperous countries, and oil and gas production account for 20 percent of its economy. Other important sectors include hydropower, fish, forests, and minerals. State revenues from petroleum are deposited in the world’s largest sovereign wealth fund. ”
Also: https:// www. theguardian .com/environment/2019/apr/05/historic-breakthrough-norways-giant-oil-fund-dives-into-renewables
Norway’s $1tn oil fund, the world’s largest sovereign wealth fund, is to plunge billions of dollars into wind and solar power projects. The decision follows Saudi Arabia’s oil fund selling off its last oil and gas assets.
Other national funds built up from oil profits are also thought to be ramping up their investments in renewables. The moves show that countries that got rich on fossil fuels are diversifying their investments and seeking future profits in the clean energy needed to combat climate change. Analysts say the investments are likely to power faster growth of green energy.
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“Unlisted renewable energy is a growth industry,” said Tom Sanzillo at IEEFA. “Investments by Norway’s fund now allow it to take advantage of this growth and to use its resources to develop the market for decades. This is a strong step for the health of the fund and the planet.”
Sverre Thornes, CEO of Norwegian pension fund KLP, said: “This move will most likely expand the market further and faster. Our overall renewables infrastructure rate of return was around 11% last year. Clean energy is what will move us away from the dangerous and devastating pathway we are currently on.”
Oh yeah, it’s like 60% of their exports… Not GDP. Make no mistake about it though they don’t care about the rest of the world as much as you are leading on, their first priority is to line their own pockets… And I have no problem with that. It’s just this self righteous attitude that many proponents of battery tech have… Like the tech isn’t that great… Sorry.
Don’t be afraid of advancing technology. Battery tech is pretty cool and advancing very very fast.
Batteries leak toxic metals into groundwater aren’t you worried about the environment?
With the Current generation of batteries in cars? Not as much. Especially with the current use of battery recycling and further development.
Afraid isn’t the word I’d use; the word is skeptical. I’m convinced that the only reasons gm is pushing EVs so hard is because of how much easier they are to produce and how much more control it gives them over the long-term maintenance of the vehicle. They couldn’t care less about the environment or consumer experience. What do all the gm board members drive? It isn’t a Bolt. Bet. Fun fact: the only country that exports more oil than Norway is Saudi Arabia. Edit…the fun fact isn’t current, but at one point Norway was the second leading exporter of oil and per capita they still rank in the top 5.
h4cksaw
Fun Fact
Saudi Arabia, Russia, Iraq, United States, Canada, UAE, Kuwait, Qatar, Angola, Nigeria, Mexico & Venezuela all export more oil than Norway
Yeah sorry that was an old statistic, but per capita norway still exports more oil than the united states… So don’t act like their 💩 don’t stink.
Norway has put a halt to all future oil exploration. All of the funds that Norway collects goes into their trust fund that is only used as a means to divest their domestic consumption of oil. Basically Norway treats oil like a short term limited resource and they are leveraging it to position the country to have a future without oil.
This ^
I’ll never buy an electric car. I own a 2017 Tahoe Premier and a 2018 Camaro ZL1. Been a muscle car fan my entire life. I’m 64 now. Retired. Ex-airline pilot. (God knows in my career I’ve burned millions of gallons of fuel products.) And I love the sound and feel of a V8 engine. I’ll never change. Sorry folks. I view people that buy this EV technology as tree huggers and liberal nerds. Neither of which I am. So to those that this applies you all enjoy those little pipsqweak battery powered car……
Gm never could make a decent honest to god commercial they only show gimmicks or some duffus showing paid actors how great the trucks are and don’t even get me started on their lame ass multipro tailgate commercials they should take some lessons from ford and ram trucks on how to show how silverado’s doing tough down in the dirt jobs Now they wanna hire a has been actor that played moron movie parts Come-on man get real
Congratulations, you have just demonstrated the effectiveness of Super Bowl commercials. No further comments required . . .
At 5.5 million for a 30-second commercial, this comes to 22 million for two 60 second slots. I am a retired GM diehard and have a few shares of GM stock. All I can say if they are spending 22 million on two Superbowl commercials, they damn show better bring in a Superbowl rating earning report next week.
garter