U.S. GM Sales Decrease 12 Percent In 2020 Calendar Year

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GM sales decreased 12 percent to 2,547,339 units during the complete 2020 calendar year in the United States market. Sales fell at all four GM brands, including Chevrolet, Cadillac, Buick and GMC.

In total, GM sold more than 1 million full-size pickup trucks and SUVs in 2020. For their part, crossover deliveries also surpassed one million units for the third year in a row – despite the negative impact of the pandemic.

The results were hindered by roughly 60 days of production downtime as a result of the COVID-19 pandemic.

GM Leads 2020 Full-Size Truck Pickup Sales

GM is the 2020 full-size pickup sales leader with 839,691 deliveries, thanks to sales gains made by the Chevrolet Silverado and record GMC Sierra deliveries. For the second consecutive year, the GMC Sierra had its best full-year retail and total sales ever, with total deliveries up 9 percent for 2020. Meanwhile, the Chevrolet Silverado Crew Cabs had their best-ever calendar-year retail and total sales.

  • Chevrolet Silverado sales grew 3.21 percent to 594,094 units:
    • Silverado 1500 sales decreased 0.5 percent to 436,281 units
    • Silverado HD (2500HD, 3500HD) sales increased 14 percent to 150,394 units
    • Silverado MD (4500HD, 5500HD, 6500HD) sales increased 49.5 percent to 7,419 units
  • GMC Sierra sales grew 8.9 percent to 253,016 units:
    • Sierra 1500 sales increased 3.9 percent to 179,239 units
    • Sierra HD (2500HD, 3500HD) sales increased 23.2 percent to 73,777 units

GM Sales Notes – U.S. – 2020 Calendar Year

  • Total GM sales during 2020 decreased 12 percent to 2,547,339:
    • GM did not provide any information on retail vs. fleet deliveries, a significant and notable departure from the way it reported previously (on a monthly basis)
    • The automaker did, however, state that it grew share in all three fleet segments. Total fleet share increased nearly 2 points for the 2020 calendar year, posting healthy growth for the third year in a row.
  • Average transaction prices set full-year records at $39,229, above industry averages, according to J.D. Power PIN data.
  • GM’s incentives as a percent of ATP were 10.7 percent for the year, according to J.D. Power PIN.
  • GM ended 2020 with inventory of 410,875 units, including in-transit units, down 205,148 units year over year.

GM Sales By Vehicle Type – U.S. – 2020 Calendar Year

  • GM car sales fell 38.6 percent to 238,703 units
  • GM utility sales (crossovers and SUVs) fell 12 percent to 1,171,046 units
    • GM crossover sales fell 9.5 percent to 977,939 units
    • GM SUV sales fell 18.75 percent to 213,861 units
  • GM pickup truck sales increased 0.57 percent to 968,538 units
    • GM midsize truck sales fell 22 percent to 121,428 units
    • GM full-size truck sales increased 4.85 percent to 847,110 units
  • GM van sales 31 percent to 70,239 units
  • GM electric vehicle sales increased 26.4 percent to 20,754 units

GM Car Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
CHEVROLET CAMARO -38.31% 29,775 48,265 12% 12%
CHEVROLET CORVETTE +20.22% 21,626 17,988 9% 5%
CHEVROLET VOLT -98.55% 71 4,910 0% 1%
CHEVROLET SPARK +7.02% 33,478 31,281 14% 8%
CHEVROLET SONIC -6.90% 13,007 13,971 5% 4%
CHEVROLET CRUZE -98.37% 784 47,975 0% 12%
CHEVROLET MALIBU -22.19% 102,651 131,917 43% 34%
CHEVROLET IMPALA -77.90% 9,942 44,978 4% 12%
BUICK REGAL -76.03% 2,484 10,363 1% 3%
BUICK LACROSSE -96.82% 230 7,241 0% 2%
BUICK CASCADA -99.53% 12 2,535 0% 1%
CADILLAC ATS -89.77% 116 1,134 0% 0%
CADILLAC CTS -91.23% 611 6,965 0% 2%
CADILLAC CT6 -60.80% 3,117 7,951 1% 2%
CADILLAC XTS -89.39% 1,199 11,304 1% 3%
CADILLAC CT4 * 4,889 0 2% 0%
CADILLAC CT5 +34,111.63% 14,711 43 6% 0%
TOTAL -38.61% 238,703 388,821

GM Crossover Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
CHEVROLET BOLT EV +26.41% 20,754 16,418 2% 2%
CHEVROLET TRAX -9.00% 106,299 116,816 11% 11%
CHEVROLET TRAILBLAZER * 34,292 0 4% 0%
CHEVROLET EQUINOX -21.69% 270,994 346,048 28% 32%
CHEVROLET BLAZER +62.78% 94,599 58,115 10% 5%
CHEVROLET TRAVERSE -14.67% 125,546 147,122 13% 14%
BUICK ENCORE -59.23% 41,752 102,402 4% 9%
BUICK ENCORE GX * 44,841 0 5% 0%
GMC TERRAIN -15.23% 86,020 101,470 9% 9%
GMC ACADIA -27.05% 72,537 99,429 7% 9%
CADILLAC XT4 -29.74% 22,473 31,987 2% 3%
CADILLAC XT5 -29.38% 35,223 49,879 4% 5%
CADILLAC XT6 +95.60% 22,609 11,559 2% 1%
TOTAL -9.55% 977,939 1,081,245

GM SUV Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
CHEVROLET TAHOE -12.80% 88,238 101,189 46% 38%
CHEVROLET SUBURBAN -27.52% 37,636 51,928 20% 20%
GMC YUKON -45.14% 40,965 74,673 21% 28%
CADILLAC ESCALADE -30.71% 24,547 35,424 13% 13%
TOTAL -27.29% 191,386 263,214

GM CUV + SUV Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
CHEVROLET TRAX -9.00% 106,299 116,816 9% 9%
CHEVROLET TRAILBLAZER * 34,292 0 3% 0%
CHEVROLET EQUINOX -21.69% 270,994 346,048 24% 26%
CHEVROLET BLAZER +62.78% 94,599 58,115 8% 4%
CHEVROLET TRAVERSE -14.67% 125,546 147,122 11% 11%
BUICK ENCORE -59.23% 41,752 102,402 4% 8%
BUICK ENCORE GX * 44,841 0 4% 0%
GMC TERRAIN -15.23% 86,020 101,470 7% 8%
GMC ACADIA -27.05% 72,537 99,429 6% 7%
CADILLAC XT4 -29.74% 22,473 31,987 2% 2%
CADILLAC XT5 -29.38% 35,223 49,879 3% 4%
CADILLAC XT6 +95.60% 22,609 11,559 2% 1%
CHEVROLET TAHOE -12.80% 88,238 101,189 8% 8%
CHEVROLET SUBURBAN -27.52% 37,636 51,928 3% 4%
GMC YUKON -45.14% 40,965 74,673 4% 6%
CADILLAC ESCALADE -30.71% 24,547 35,424 2% 3%
TOTAL -13.51% 1,148,571 1,328,041

GM Truck Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
CHEVROLET COLORADO -21.31% 96,238 122,304 10% 13%
GMC CANYON -23.26% 25,190 32,825 3% 3%
CHEVROLET SILVERADO +3.21% 594,094 575,600 61% 60%
GMC SIERRA +8.91% 253,016 232,323 26% 24%
TOTAL +0.57% 968,538 963,052

GM Midsize Truck Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
CHEVROLET COLORADO -21.31% 96,238 122,304 79% 79%
GMC CANYON -23.26% 25,190 32,825 21% 21%
TOTAL -21.72% 121,428 155,129

GM Full-Size Truck Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
CHEVROLET SILVERADO +3.21% 594,094 575,600 70% 71%
GMC SIERRA +8.91% 253,016 232,323 30% 29%
TOTAL +4.85% 847,110 807,923

GM Van Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
CHEVROLET EXPRESS -28.82% 55,131 77,457 78% 76%
GMC SAVANA -37.64% 15,108 24,226 22% 24%
TOTAL -30.92% 70,239 101,683

GM EV Sales - United States - 2020 Calendar Year

MODEL YTD 20 / YTD 19 YTD 20 YTD 19 YTD 20 SHARE YTD 19 SHARE
CHEVROLET BOLT EV +26.41% 20,754 16,418 100% 100%
TOTAL +26.41% 20,754 16,418

Brand Sales – 2020 Year

Sales Results - Q4 2020 - USA - Chevrolet

MODELQ4 2020 / Q4 2019Q4 2020Q4 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
BLAZER+1.02% 23,24323,008+62.78%94,599 58,115
BOLT EV+102.63% 6,7013,307+26.41%20,754 16,418
CAMARO-34.21% 7,54911,474-38.31%29,775 48,265
COLORADO+8.73% 27,70925,484-21.31%96,238 122,304
CORVETTE+157.58% 8,9923,491+20.22%21,626 17,988
CRUZE-98.89% 302,699-98.37%784 47,975
EQUINOX-13.93% 79,26792,092-21.69%270,994 346,048
EXPRESS+7.74% 17,94116,652-28.82%55,131 77,457
IMPALA-89.23% 1,0289,545-77.90%9,942 44,978
LOW CAB FORWARD-10.21% 1,1431,273+3.16%4,637 4,495
MALIBU-14.75% 29,25234,314-22.19%102,651 131,917
SILVERADO+9.86% 179,444163,341+3.21%594,094 575,600
SONIC-33.87% 2,2083,339-6.90%13,007 13,971
SPARK-5.21% 10,44211,016+7.02%33,478 31,281
SUBURBAN+32.56% 13,57710,242-27.52%37,636 51,928
TAHOE+36.10% 28,69821,086-12.80%88,238 101,189
TRAILBLAZER* 17,268**34,292 0
TRAVERSE+23.50% 41,53433,631-14.67%125,546 147,122
TRAX-20.98% 26,10633,039-9.00%106,299 116,816
VOLT-98.92% 4370-98.55%71 4,910
CHEVROLET TOTAL+4.55% 522,136499,404-11.19%1,739,792 1,958,925

Sales Results - Q4 2020 - USA - Cadillac

MODELQ4 2020 / Q4 2019Q4 2020Q4 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ATS-92.77% 683-89.77%116 1,134
CT4* 2,721**4,889 0
CT5+11,844.66% 5,13543+34,111.63%14,711 43
CT6-93.63% 1452,276-60.80%3,117 7,951
CTS-86.02% 135966-91.23%611 6,965
ESCALADE+6.36% 9,4548,889-30.71%24,547 35,424
XT4-21.44% 6,9888,895-29.74%22,473 31,987
XT5-1.95% 10,95011,168-29.38%35,223 49,879
XT6-0.20% 7,1557,169+95.60%22,609 11,559
XTS-79.29% 2201,062-89.39%1,199 11,304
CADILLAC TOTAL+5.81% 42,90940,551-17.12%129,495 156,246

Sales Results - Q4 2020 - USA - Buick

MODELQ4 2020 / Q4 2019Q4 2020Q4 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
CASCADA-100.00% 077-99.53%12 2,535
ENCLAVE+21.64% 12,33810,143-24.78%38,480 51,156
ENCORE-77.76% 6,33828,497-59.23%41,752 102,402
ENCORE GX* 16,965**44,841 0
ENVISION+1.12% 8,4748,380+5.16%34,942 33,229
LACROSSE-96.97% 14463-96.82%230 7,241
REGAL-96.10% 591,514-76.03%2,484 10,363
BUICK TOTAL-9.96% 44,18849,074-21.35%162,741 206,926

Sales Results - Q4 2020 - USA - GMC

MODELQ4 2020 / Q4 2019Q4 2020Q4 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
ACADIA+9.79% 21,37819,471-27.05%72,537 99,429
CANYON+38.04% 9,0076,525-23.26%25,190 32,825
SAVANA-1.18% 3,0993,136-37.64%15,108 24,226
SIERRA+14.04% 78,37168,722+8.91%253,016 232,323
TERRAIN-9.21% 25,47628,060-15.23%86,020 101,470
YUKON-23.33% 16,07420,966-45.14%40,965 74,673
YUKON XL* 8,685**22,475 0
GMC TOTAL+10.36% 162,090146,880-8.79%515,311 564,946

Sales Results - Q4 2020 - USA - GM Totals

BRANDQ4 2020 / Q4 2019Q4 2020Q4 2019YTD 2020 / YTD 2019 YTD 2020YTD 2019
CHEVROLET TOTAL+4.55% 522,136499,404-11.19%1,739,792 1,958,925
CADILLAC TOTAL+5.81% 42,90940,551-17.12%129,495 156,246
BUICK TOTAL-9.96% 44,18849,074-21.35%162,741 206,926
GMC TOTAL+10.36% 162,090146,880-8.79%515,311 564,946
GM USA TOTAL+4.81% 771,323735,909-11.77%2,547,339 2,887,043

Healthy Expectations For 2021

GM expects the broader U.S. economic recovery to continue in 2021.

“We look forward to an inflection point for the U.S. economy in spring,” said GM Chief Economist, Elaine Buckberg, in a press release. “Widening vaccination rates and warmer weather should enable consumers and businesses to return to a more normal range of activities, lifting the job market, consumer sentiment and auto demand,” she added.

About The Numbers

  • All percent change figures compared to GM 2019 sales, unless noted otherwise

Further Reading & Sales Reporting

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    • — Deivis Centeno

    Deivis is an engineer with a passion for cars and the global auto business. He is constantly investigating about GM's future products.

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    4 Comments

    1. Bolt says:
      February 10, 2021 at 6:13 am

      Why is the Bolt is the “GM Crossover Sales” ?
      It is clearly a hatchback.

      Reply
      • Nebula says:
        February 10, 2021 at 7:21 am

        GM lists it as a crossover. It has similar internal volume as a Chevy Trax.

        Reply
        • Anonymouse says:
          February 10, 2021 at 8:28 am

          Not only that but it also launched as a crossover. GM later backtracked and called it a hatch.

          It can be considered a hatch, a crossover or an EV. Take your pick.

          Reply
    2. John Jeffery says:
      February 12, 2021 at 3:57 am

      What has GM sales in Canada done in the past years after shutting down 80% of production of the Plants in Canada?

      Reply

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