General Motors has filed to trademark GM EV FOR ME in February, 2021, GM Authority has uncovered.
The new trademark filing was made on February 9th, 2021, with the United States Trademark and Patent office (USPTO). The application is assigned serial number 90521819, and lists “Promoting the sale of electric vehicles” under the Goods and Services category.
The new GM EV FOR ME filing foreshadows an upcoming marketing campaign that will follow the automaker’s latest “Everybody In” campaign, the latter of which also promotes GM’s all-electric vehicle efforts and offerings. GM intends to leverage the Everybody In campaign to set an “inclusive tone for the company’s EV future,” demonstrating how the GM EV lineup can suit the needs and desires of any and all buyers.
As covered previously, General Motors will launch 30 new EV models globally by the 2025 model year, with more than two-thirds of those new GM EV models intended for sale in North America. GM will leverage its new Ultium lithium-ion battery technology and Ultium Drive motors in the new range of GM EV models.
GM has set aside some $27 billion for EV and AV (autonomous vehicle) development through 2025, accounting for more than half of the company’s capital spending and product development team.
General Motors just recently unveiled the refreshed 2022 Bolt EV and all-new 2022 Bolt EUV, two all-electric hatchback/CUVs for the Chevrolet brand. GM also recently debuted the all-new GMC Hummer EV, an all-electric off-roader producing upwards of 1,000 horsepower.
Looking ahead, the future GM EV model lineup will also include several new EV models for the Cadillac brand, including the new Cadillac Lyriq crossover, which recently debuted in near-production-ready show car form, and the Cadillac Celestiq flagship luxury sedan.