GM brands performed poorly in Consumer Reports‘ latest edition of its brand report card.
The consumer advice publication’s annual automotive brand report card gives each automotive brand a grade based on four key factors: vehicle road test results, reliability, owner satisfaction, and safety. The publication also hands out grades for the number of ‘Green Choice’ designations it has given an automaker, which is given to vehicles that represent the cleanest, lowest-emitting offerings in their respective segment.
Buick received the best grade among GM brands this year, achieving an overall grade of 72, enough to put in ninth among the automotive brands included in this study. Buick climbed ten spots its 2020 performance in this study, a good sign that its products are improving with regard to both owner satisfaction and reliability.
Second among GM brands was Cadillac, which earned an overall grade of 72 and climbed seven spots year-over-year to 22nd. Notably, Cadillac was ranked near many of its luxury brand rivals, positioned one spot ahead of Acura and one spot behind Mercedes-Benz.
Chevrolet, meanwhile, climbed one spot to 24th, achieving an overall grade of 58. GMC was close behind, with its score of 57 placings it 26th overall, which is the same ranking it achieved in last year’s edition of this study.
With regard to this particular study, the predicted reliability score appears to be the Achilles heel for all GM brands except Buick. There were also only two vehicles in the entire GM portfolio, both from Chevrolet, that received Green Choice designations. This should change in the coming years as GM expands its battery-electric offerings, however.
Consumer Reports says that “brands that rise to the top tend to have the most consistent performance across their lineup,” in its brand report card study. However, it also points out that it is important to research individual models when shopping, as every brand has “a range of product performance.”
Mazda finished first among brands included in this study with an overall grade of 80. Italian luxury brand Alfa Romeo was last with a failing grade of 44 – mainly brought down by predicted vehicle reliability.