Sometimes, luxury vehicles are all about brand recognition and premium namedropping. For Cadillac, that has traditionally meant turning to Bose when it comes to stereos and audio equipment. Now, however, with the introduction of the new Cadillac CT4-V Blackwing and CT5-V Blackwing sedans, it appears as though GM is transitioning Cadillac away from Bose and towards AKG for the tunes.
Let’s take a step back to see how we got here. Prior to the 2020 model year, GM went to Bose for audio equipment on all Cadillac models, either as standard, or as an option. That changed with the introduction of the all-new, next-generation 2021 Cadillac Escalade, which offers an AKG system for both the base and upgraded stereo system.
Now, we see the same thing for the latest Cadillac CT4-V Blackwing and CT5-V Blackwing, with the former offered with a 14-speaker AKG system, and the latter offered with a 15-speaker AKG system. This is a departure from the rest of the CT4 / CT5 lineup, which offers a non-branded stereo as standard, and a Bose Premium Audio system as the available upgrade.
This would certainly suggest that a pattern is forming.
Interestingly, we’ve asked several Cadillac executives directly if AKG would be the new audio system of choice across the luxury marque’s lineup, replacing the Bose systems offered previously. Their response was cagey, stating that due to “strategic reasons,” they could neither confirm nor deny any plans to move Cadillac from Bose to AKG.
It remains to be seen if future Cadillac models will continue this trend, although clearly, GM’s policy prior to the introduction of the 2021 Cadillac Escalade was to source branded audio equipment from Bose. Now, however, it’s looking like AKG could be tapped as a replacement.
This post was created in collaboration with our sister publication, Cadillac Society.