Ford says 100 percent of its passenger car lineup in Europe will consist of plug-in and electric vehicles by 2026 before moving to an all-electric lineup in the region by 2030.
In conjunction with this announcement, the automaker revealed it would invest $1 billion into its plant in Cologne, Germany, which will go toward retooling and other renovations to prepare it for the manufacture of electric vehicles. This will make the Cologne plant Ford’s first dedicated EV manufacturing facility in Europe.
Ford also confirmed this week that its first European-built, mass-market EV for European consumers will be produced at the facility starting in 2023, while a second, separate all-electric vehicle is currently under consideration for the plant.
“Our announcement today to transform our Cologne facility, the home of our operations in Germany for 90 years, is one of the most significant Ford has made in over a generation,” Stuart Rowley, president of Ford Europe, said in a statement. “It underlines our commitment to Europe and a modern future with electric vehicles at the heart of our strategy for growth.”
Similarly, Ford says its entire commercial vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid by 2024. The company also expects two thirds of its commercial vehicle sales to be all-electric or plug-in hybrid by 2030. Ford was the leading commercial vehicle sales brand in Europe in 2020 for the sixth consecutive year, so the electrification of its commercial vehicle lineup could have a profound effect on vehicle emissions throughout the EU.
“In combination with our leading commercial vehicle business, this will form the basis of a sustainably profitable Ford business in Europe,” Rowley concluded.
Ford Europe says it will share additional details of its electrification plan and the transformation of the Cologne assembly plant in the coming months.
General Motors is planning its own electric and plug-in transformation of its product portfolio in North America, with plans to introduce several new electric crossover, truck and SUV models in the coming years. GM does not operate in Europe, however, leaving its crosstown rivals in Dearborn with one less rival as it makes its EV transition in the continent.