Ford Shifting To All EV Passenger Car Lineup In Europe In 2030
22
Sponsored Links
Ford says 100 percent of its passenger car lineup in Europe will consist of plug-in and electric vehicles by 2026 before moving to an all-electric lineup in the region by 2030.
In conjunction with this announcement, the automaker revealed it would invest $1 billion into its plant in Cologne, Germany, which will go toward retooling and other renovations to prepare it for the manufacture of electric vehicles. This will make the Cologne plant Ford’s first dedicated EV manufacturing facility in Europe.
Ford also confirmed this week that its first European-built, mass-market EV for European consumers will be produced at the facility starting in 2023, while a second, separate all-electric vehicle is currently under consideration for the plant.
“Our announcement today to transform our Cologne facility, the home of our operations in Germany for 90 years, is one of the most significant Ford has made in over a generation,” Stuart Rowley, president of Ford Europe, said in a statement. “It underlines our commitment to Europe and a modern future with electric vehicles at the heart of our strategy for growth.”
Similarly, Ford says its entire commercial vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid by 2024. The company also expects two thirds of its commercial vehicle sales to be all-electric or plug-in hybrid by 2030. Ford was the leading commercial vehicle sales brand in Europe in 2020 for the sixth consecutive year, so the electrification of its commercial vehicle lineup could have a profound effect on vehicle emissions throughout the EU.
“In combination with our leading commercial vehicle business, this will form the basis of a sustainably profitable Ford business in Europe,” Rowley concluded.
Ford Europe says it will share additional details of its electrification plan and the transformation of the Cologne assembly plant in the coming months.
General Motors is planning its own electric and plug-in transformation of its product portfolio in North America, with plans to introduce several new electric crossover, truck and SUV models in the coming years. GM does not operate in Europe, however, leaving its crosstown rivals in Dearborn with one less rival as it makes its EV transition in the continent.
Subscribe to GM Authority for more GM-related Ford news and around-the-clock GM news coverage.
- Sweepstakes Of The Month: Win a 2023 Corvette Z06 Convertible. Details here.
Sponsored Links
Except isn’t this step basically required to meet EU requirements versus being on the forefront of converting to EVs as a leader in the industry?
Yeah, but corporate will say literally anything to get stock bumps, tax credits and good media coverage. I don’t believe anything any corporate rep says will happen 10 years in the future when they fail constantly to judge current market trends. We could litterally write an encyclopedia on the number of corporate “plans” that have fallen through. I don’t see this happening at all. Even in Europe there is massive pushback against the “EV” mandate, now there is more support, but much more pushback from the common man who knows it’s all about making more expensive cars to keep them ridding busses and train and making cars an “exclusive affair”. I honestly wouldn’t be supprised if we see another French Revolution over there.
And remember how long it took them to do “Brexit” an EV mandate will get pushed back at least 20-30 years.
There are enough law and regulations that will force these EV models in.
Then there is the lower cost and higher profits in the future with EV models.
The Development cost now are outrageously high and will only go higher. While EV is going to get lower cost and higher profits with their future.
Automakers are all going to change over. This will take some time but to survive.
Trust me they are not doing this to save trees.
It won’t be as cheap as they are claiming. Right now a ICE vehicle msrp half or less than an EV of comparable class…… to the consumer, before incentives, and with large profit to the manufacturer. Ice vehicles with high discounts are reaping large profits because they cost 1/3 to 1/2 to make of their actual msrp, the rest being how the companies pay for all their r&d, lawsuits and eventual profits. Any EV will always be a pile of heavy metals coupled with a tub of copper wiring and the shear raw resources will always be expensive. We are expecting mass production to cut the cost of batteries in half, not by 80%. Where else will that cost savings come from if economies of scale (optimistically might I add, it was Bloomberg who first claims this, EV zealot if I’ve ever seen one) only cut the cost of batteries (not the whole car as well already do that with GM part bins) by half?
Steve here is the issue. Electronics past initial development get cheap. The problem now is ICE to remain alive is an endless development cycle that has driven companies that are competing to charge the cost of joint parts.
#1 after initial development cost will come down.
#2 remember that this is over 20-30 years too as this not an over night transition.
#3 battery cost now are ahead of schedule on cost declines and more are to come.
#4 other technologies are coming to be employed too. Two speed transmissions will let mfgs use smaller batteries and less expensive motors yet keep the same range and performance.
ICE vehicles with high rebates are why many companies are merging or failing today as they just lack the income to keep up.
You can look to nearly any electronic and after initial return on investment they drop in price fast. Calculators in the 70’s went to bargain bins at the dollar store. Cell phones are smaller, cheaper and more able today.
Big screen TVs were $8 grand or more today are $400. Computers were not even affordable yet today I hold 1 tera bite in my hands with an 8 core processor for $2k.
Add that to the lack of emission cost the cost of expensive. Casting and machining. More expensive fluids (my transmission fluid is $12 per quart today) the lack of stainless exhausts, no rear diff, no drive shaft
The fact is the movement to a EV is a journey and this transition is coming no matter what we think and like boiling Frogs most people will adapt over never feeling the pain.
The lower parts costs and less employees needed to design, test and build is going to be added savings.
GM is also working to be a supplier of EV tech so they will be like Intel making even more money from competitors sales.
I am not a tree hugging EV zealot. Hell I would kill a tree for a Ice H2. But I am deep enough in this to understand where this is going because it will effect my job in a major way in the future.
The automakers simply see this as a way to survive.
Ford I’d dying. Ford in Europe is on life. Support as they are a shadow of what they once were. The damage they are seeing is what GM avoided by leaving. Now. With new EV products they can easily renter the market and possibly get a chance at a new start that rarely comes along.
You need to step back and look at this with no personal bias and with using all the facts and it tells the story of why this is going on and how it will work.
The path we are on now is to failure as regulations have driven up cost of ICE and there is no way to turn them back. Be it that way as the plan by the government or not that is what is going on. To be honest I don’t think they were smart enough to dream that up but that is how it is working.
The problem with your economies of scale you are pointing out is
1: Tesla already has this economy of scale and they won’t be able to reduce it much more by producing more vehicles, on vehicles that are far from cheap, yet have cheap chassis tuning and use an oversized tacky iPad to remove buttons to save costs
2: in a 20-30 year timeframe? Do you really think ICE engine tech will remain in a standstill for that time? Who would have thought that back in 1991 that we would have 400+hp trucks get over 20mpg with semi truck sized front end? Some people would have laughed you crazy! ICE engines will just get more efficient, powerful, and lighter and cheaper, which means you need some kind of Unicorn battery to keep up with the gas competition. Also, the popularity of V8’s isn’t going away, and none of the big 3 are going to sacrifice truck sales on a pipe dream.
As for rebates bankrupting car companies, GM’s trucks are their highest rebated vehicle, and also their biggest source of income. GM looses money in cars with rebates, mostly because they don’t produce and sell enough cars to overcome R&D and MFG costs.
I know EV’s are all the rage now in the news, just like they were when the GM EV1 came out, and now that is backed up by government incentives and companies are trying to prepare for a auto Armageddon brought by endless government mandates instead of common sense market change, but that doesn’t mean that ICE cars are anywhere near to obsolete, and if anything, all these improvements we are talking about in battery tech, we have experimental (not theoretical, actual trial engines) that have higher improvements in efficiency and power than we have coming from battery tech on the horizon.
Tesla is no where close to any scale.
ICE tech is nearing the limits. Also the added costs will build over EV as it goes down.
ICE is to the point where they can only cut cylinders and add turbo’s to increase mpg and lower emissions. GM making 3 cylinders are a big wake up call to those who are not paying attention.
As for rebates all three rebate much and Ram the most. Fords added Aluminum cost hurt the profits. But we were talking RWD car rebates at FCA. They provided no where the needed profits to save FCA from a French accent.
The issue is ICE is going to cost more and more in development cost per year as EV will go down year by year. EV is not a fad but a means for automakers to long term lower development cost.
We will have new ice in some forms till 2050 as there are some limited plans for automakers unable to financially fully make the transition. Also they will be needed in special needs.
You need to stop taking this personal and really learn what is going on. There are no miracles in ICE coming. You already have a limited number of engines to choose from due to costs. More cuts are coming.
I don’t like this either but this is about more than our personal feeling.
You can watch but as we move forward more and more automakers will be commuting to full EV futures. Just this week Jag and Ford now with large announcements.
With the future we will see some good and not as good things but it will work out and our lives will not change a lot as things come together. Their goal is to not impact our lives with as little change as possible. It is getting closer to that now everyday.
But to deny what is going on is just not going to stop it.
Too bad the poor and middle class will suffer.
No, EVs has few moving parts and are far cheaper to build. This is why GM is so glad about industry change. Once the technology becomes commonplace, like a DVD player, flat screen TV or smartphone, prices will drop.
If they want to sell vehicles in Europe and China, they have to be EV’s
It isn’t Ford Specific
“We need to fire Mary Barra now….oh wait…wrong company. Somehow, she should blamed for this. That, and windmills. They’re definitely the cause for all the world’s problems.”
GM needs to be in Europe with the volume of EVs that the company is building for China. It was so dumb to shutter Chevrolet and then sell Opel.
Opel wasn’t doomed. Just needed a parent not focused on volume, discounts, imports that harmed factory utilization.
Bring Buick to Europe as an import brand.
Seeing all the fun is going on in Texas, this would be I’ll advised to go on phoney “all” renewal energy.
You mean the 12% of the renewable Energy that the entire State of TX uses?
Or that they are using Turbines that are meant for Warm Climates only?
What ever the renewable is it’s not working in TX, many turned to ICE vehicles and oil fired electric plants and boilers to literally stay alive. The all green scam ain’t looking too good.
I know that’s right, the green new deal is not looking good.
A lot of people in Texas are using the new F150 with the generator to power their homes.
A lot of TX residents are just fine that have their Tesla Solar panels and their Battery Backup Batteries right now. The thing that isn’t working right now for TX residents is the Coal and Natural Gas Facilities that froze up and cannot provide Energy to the Homes. It has been days and over 14 Million residents still do not have energy. But sure lets keep listening to Bought and paid for by Big Oil CNN and Fox News telling us otherwise about renewables.
There’s Wind Turbines in the Antarctic for over a Decade now still working. DO NOT excuse the incompetence of the local Government to try and make a point. They never winterized anything for their Grid. That includes the very little Wind Turbines they utilize but most importantly all of their Beautiful clean coal and natural gas facilities. Kind of hard to provide energy to homes if your subpar facilities Freeze up. Guess Big Bad TX can learn a thing or two from the Midwest on how to handle a little Snow.
People are dying and to try and turn this into a Political thing is insanity. People should have to go in front of Congress to answer some questions about all of this. There are still 14 plus Million People in TX without power. That is unacceptable and shows that you cannot let Companies run completely unregulated. It doesn’t work. They will always take the Shortcuts to make better profits. Doesn’t matter if you are Dem or Rep, it is just common sense that there aren’t many Hookers with the Golden Heart out there running for profit Companies.
Stfu
Don’t care what ford does!