Ford And Norway React To GM’s Super Bowl LV Ad Starring Will Ferrell
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General Motors is hoping to make a big splash this Sunday with its new “No Way, Norway” Super Bowl ad starring Will Ferrell – but already its crosstown rivals in Dearborn have stolen some of the automaker’s thunder with regard to the new ad campaign.
GM released a 90-second version of the “No Way, Norway” ad this week, which follows Will Ferrell and fellow comedians Keenan Thompson and Awkwafina as they set out on a journey to Norway, where electric vehicles enjoy a healthy 54 percent share of new vehicle sales. In the ads, Ferrell becomes enflamed about Norway’s high EV adoption rate compared to the U.S. and acts as though he hates the Nordic nation, eventually traveling there to express his anger with the local populace. The ads feature appearances from the Cadillac Lyriq show car and the GMC Hummer EV pickup.
It didn’t take long for the Ford team in Norway to formulate a response to the ad, though. The automaker’s Norwegian arm put together a 23-second ad showing a fleet of Ford Mustang Mach-E crossovers driving around Oslo and delivering pizzas to the parliament, which was accompanied by the following Tweet from the @FordNorge Twitter account: “#NoWayNorway?? Sorry buddy, when you finally get to Norway, your pineapple pizza will be here for you — we`ll save you a bite! (heart emoji) Norway.”
#NoWayNorway?? Sorry buddy, when you finally get to Norway, your pineapple pizza will be here for you – we`ll save you a bite! 💙Norway https://t.co/m3qUV1n6em pic.twitter.com/B4qeDKnUvX
— Ford Motor Norge (@Ford_Norge) February 4, 2021
In GM’s ads, Ferrell attempts to prank Norway by sending them a large number of pizzas with only anchovies on them. The Prime Minister of Norway, Erna Solberg, even got in on the fun, posting a photo of her biting into a pizza under the original Ford Norway tweet and saying: “Well, thanks #WillFerrell I do like pizza. But really, anchovies? Could we have pineapple instead? And make it 5.4 million. Delivery in time for #Superbowl.”
While GM pulled out of Europe previously, Ford still enjoys a large presence there and recently began selling the battery-electric Mach-E in Norway. That means that Ford is actively contributing to the high EV adoption rate that made Ferrell so angry in GM’s ad. According to The Detroit Free Press, the Mach-E has already attracted 4,000 buyers in the small country.
GM also has a separate Super Bowl ad campaign planned to promote the Cadillac Lyriq battery-electric crossover. The automaker released a teaser for the Lyriq ad this week, which seems as though it will be loosely based around the story of Edward Scissorhands. Both the “No Way Norway” ad and the Lyriq ad will air during television coverage for Super Bowl LV this Sunday.
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So this is obviously a good commercial when the competition and the country of Norway is talking about. It got what the GM and advertising people wanted, people to notice it.
Yeah and it could have been much better if GM had been trying to sell any vehicle in the continent of Europe.
Actually what Ford did is genius, they jumped on the wagon as freeloader without paying for any ad. They literally steal the show, people are talking about Ford over a GM commercial. It’s ridiculous.
Does Ford even have any EVs? I know the Mach-e is coming, but how many have they sold in Norway?
Actually, GM is trying to sell vehicles in Europe, starting October 2020.
Currently a single model, the Cadillac XT4 with the 2 liter diesel engine.
The question we should be asking is what car are they outlining at the end. It’s not the Hummer or Lyriq – it’s something new. Maybe something for Buick?
Wow reading threw these comments, America is really going to boil over and most likely split up into small little countries. The Russians predicted this back in the late 70’s(Video is on youtube still) . Its going to be fun to watch with a big bowl of popcorn. Walls don’t work yikes look at your capitol.
Liberals divided us. Trump united us. Biden is dividing us again.
Ass-backwards, as usual, moron.
GM is better
You maybe right. Last month the most racist individuals in the country stormed the capital. Today, many of those individuals are in prison, learning to love thy neighbor. They loving thy neighbor long time. Going to change the name of their organization to Q-an-on-an-on-an-on-an-on.
Most GM employees and customers are pro Trump. Why are you on this site if you don’t like Patriots storming the Capitol? Government buildings belong to we the people. Foot Locker doesn’t belong to BLM.
GM is better
“Patriots”
In prison they could show off their flag pole polishing skills.
If we had racially segregated prisons, there would be no flag pole polishing.
Orange man will have to polish non-white flag poles all by himself.
Militias will never let Trump go to jail.
All the other kids with the pumped up kicks
You better run, better run faster than my gun
All the other kids with the pumped up kicks
You better run, better run faster than my bullets
…………….Foster the People
In other words your militias ain’t worth $hit!
Unsubstianted claims by “GM is better”
“Most GM employees and customers are pro Fraud Trump. Why are you on this site if you don’t like domestic terroristic idiots storming the Capital?.”
I fixed it.
I think GMA ought to denounce this moron and finally do something about this troll account. The individuals upvoting their asinine comments can follow IT to Parler.
Can’t we just stick to cars and avoid politics?
America already is split in a lot of individual countries, from Canada in the North to Argentina and Chile in the South.
But the Mach-E? The Lyriq plays in a whole different league. Right now Ford has nothing to offer to compete against the Lyriq. They need to step up their game ASAP. Although, I think the Mach-E is a good looking “car” (Definitely NOT a SUV)
Will Farrell is arguably the least funny comedian ever. (but Adam Sandler runs a close second.)
Hilarious 😐
what is the range of EVs in a cold place like norway??
Norway is a comparatively small country and, “… the number of electric car charging stations has increased in recent years reaching more than 16 thousand for roughly 400 thousand electric and plug-in hybrid cars registered as of 2020. Plenty of places to charge. Range not an issue.
I think range is an issue. Granted, they’ve got lots of charging stations but I wouldn’t want to have to stop and charge every 100 miles.
How far will the MachE go in that frigid climate?
You must have flunked geography…Norway not that small unless you are referring to population.
Norway has about 5.3 million inhabitants. One Million of those live in larger Oslo, the capital. In the wider region of Oslo live 1.5 million, about a third of the country as a whole.
The north, OTOH, is scarcely populated.
And consider that Norway gets the before last warm water of the Gulf Stream.
Lol, where was Ford when the Bolt/Volt released?. They dropped out of the race before Mocked-E.
ford missed out losing at least $10K on each bolt sold. what were thinking????
Well if you’re making that argument Tesla still haven’t made a profit on its models, just carbon credit sales.
Ford has contracted with VW to use VW’s MEB platform for future BEVs for the European market.
Funny stuff, on both sides.
Not sure I would have used humor like this to introduce a new tech model.
There is much for the public to be educated on with electric vehicles. There is many false things still being said and many accomplishments that need to be shown.
Things like cold range and even why GM is in a better place to make money vs Tesla need to be shown.
We need to be more concerned about what the added weight of these vehicles will do to our roads and. How taxes are going to be collected with the lost of gas tax money.
About how taxes should be collected. We should tax cars based on there wight and the number of miles they drive
Tax the EVs for all the landfills their dead batteries will fill up that have to be hauled in heavy big rigs that use gas!
By repeating this nonsense about BEV power batteries filling landfills over and over, “GM is better” does prove how baseless his claim is. The batteries will be recycled. Lithium is just too valuable for throwing it away.
It is misleading to do as if Lithium is being treated the same as the Lead in the small starter batteries in ICE powered cars.
‘Big Brother’, coming soon to a state near you.
Mach E is hideous!
I’m a huge fan of both electric & hydrogen powered but very concerned about how the country & states plan to increase production of electricity to supply the anticipated increase in electrically powered vehicles. Here in California, the utility companies are already unable to keep up with demand on hot summer days, using rolling brownouts to compensate. I haven’t heard anyone addressing this issue. Am I alone in this concern?
California needs NUCLEAR power.
https:// arstechnica .com /science/2021/01/new-study-a-zero-emissions-us-is-now-pretty-cheap/
Some interesting things here.
The politicians will say to the peons ‘Take the bus.’
1. In Norway, most if not all electricity is generated by water power, so much that Norway can export electric power.
2. Norway got rich by extracting oil from the North sea and exporting it.
1 and 2 combined enabled Norway to provide free charging for BEVs from public charging posts and to heavily subsidise the purchase of BEVs, e.g. by exempting BEVs from the general 25% VAT (Value Added Tax).
1. So Will has the globe stuck to his hand.
2. Then Will is shown driving the car with both hands on steering wheel.
3. Then Will is shown out of the car with his hand back in the globe.
Spending $40 million on a 30 second superbowl and it has this kind of mistake?
So the Ford folks didn’t watch the commercial, I guess.
Hard to believe that a fun little story turned into some sort of a political debate.
Liberals were the ones who made cars political. Before they were gas and nobody had a problem with them. Now they are locking us down, taking away our guns, gas, president and making us take a vaccine for a virus with a 1% death toll of sick old people and making us charge cars and jack up our utility bills and fill up landfills with dead $20,000 EV batteries every 100,000 miles.
Taking away your President? Making you take a vaccine? You are so confused you poor soul. Your President was elected there by the people! It isn’t his. But you people are so bigoted and entitled that you believe this country and everything in it belongs to You and only YOU. It’s hilarious.
Leave it to the Q-Trumplicans to make a car ad a political debate. Not surprised when you’ve managed to do that with a GLOBAL pandemic. Let that sink in. You are a record breaking type of stupid. GMA needs to do something about this terroristic account spreading more lies and conspiracy theories.
There are people who go down in the basement to laugh. Having fun is “antiamerican” for those types.
Will Farrell and Adam Sandler, two of the most UN-funny comedians EVER!
Good healthy fun between to very important auto manufacturers.
It is better this way than bad mouthing a competitor or another’s opinion.
I for one look forward to the designs that emerge now that will not need such a large front hood height or area. Will still need proper crash protection of course but different architecture beneath the skin allows for more design ideas. Take a look at mid engine or rear engine cars. There are examples of front end design that take advantage of having no engine in front of the driver. The future battery placement under the floor or who knows maybe integrated in the body somehow will send a wave of new design elements our way.
Just my thoughts but competition is good. Go gm. Go Ford. Show us what you got. Thanks