General Motors is hoping to make a big splash this Sunday with its new “No Way, Norway” Super Bowl ad starring Will Ferrell – but already its crosstown rivals in Dearborn have stolen some of the automaker’s thunder with regard to the new ad campaign.
GM released a 90-second version of the “No Way, Norway” ad this week, which follows Will Ferrell and fellow comedians Keenan Thompson and Awkwafina as they set out on a journey to Norway, where electric vehicles enjoy a healthy 54 percent share of new vehicle sales. In the ads, Ferrell becomes enflamed about Norway’s high EV adoption rate compared to the U.S. and acts as though he hates the Nordic nation, eventually traveling there to express his anger with the local populace. The ads feature appearances from the Cadillac Lyriq show car and the GMC Hummer EV pickup.
It didn’t take long for the Ford team in Norway to formulate a response to the ad, though. The automaker’s Norwegian arm put together a 23-second ad showing a fleet of Ford Mustang Mach-E crossovers driving around Oslo and delivering pizzas to the parliament, which was accompanied by the following Tweet from the @FordNorge Twitter account: “#NoWayNorway?? Sorry buddy, when you finally get to Norway, your pineapple pizza will be here for you — we`ll save you a bite! (heart emoji) Norway.”
— Ford Motor Norge (@Ford_Norge) February 4, 2021
In GM’s ads, Ferrell attempts to prank Norway by sending them a large number of pizzas with only anchovies on them. The Prime Minister of Norway, Erna Solberg, even got in on the fun, posting a photo of her biting into a pizza under the original Ford Norway tweet and saying: “Well, thanks #WillFerrell I do like pizza. But really, anchovies? Could we have pineapple instead? And make it 5.4 million. Delivery in time for #Superbowl.”
While GM pulled out of Europe previously, Ford still enjoys a large presence there and recently began selling the battery-electric Mach-E in Norway. That means that Ford is actively contributing to the high EV adoption rate that made Ferrell so angry in GM’s ad. According to The Detroit Free Press, the Mach-E has already attracted 4,000 buyers in the small country.
GM also has a separate Super Bowl ad campaign planned to promote the Cadillac Lyriq battery-electric crossover. The automaker released a teaser for the Lyriq ad this week, which seems as though it will be loosely based around the story of Edward Scissorhands. Both the “No Way Norway” ad and the Lyriq ad will air during television coverage for Super Bowl LV this Sunday.