Cadillac XT4 sales decreased in the United States and Mexico while increasing in Canada during the fourth quarter of 2020.
Cadillac XT4 Sales - Q4 2020 - United States
In the United States, Cadillac XT4 deliveries totaled 6,988 units in Q4 2020, a decrease of about 21 percent compared to 8,895 units sold in Q4 2019.During the complete 2020 calendar year, XT4 sales decreased about 30 percent to 22,473 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT4 | -21.44% | 6,988 | 8,895 | -29.74% | 22,473 | 31,987 |
Cadillac XT4 Sales - Q4 2020 - Canada
In Canada, Cadillac XT4 deliveries totaled 995 units in Q4 2020, an increase of about 32 percent compared to 751 units sold in Q4 2019.During the complete 2020 calendar year, XT4 sales increased about 9 percent to 3,498 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT4 | +32.49% | 995 | 751 | +9.14% | 3,498 | 3,205 |
Cadillac XT4 Sales - Q4 2020 - Mexico
In Mexico, Cadillac XT4 deliveries totaled 77 units in Q4 2020, a decrease of about 44 percent compared to 137 units sold in Q4 2019.During the complete 2020 calendar year, XT4 sales decreased about 33 percent to 312 units.
| MODEL | Q4 2020 / Q4 2019 | Q4 2020 | Q4 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| XT4 | -43.80% | 77 | 137 | -33.19% | 312 | 467 |
Competitive Sales Comparison (USA)
Cadillac XT4 sales performance kept the model in seventh place in its segment during Q4 2020. The segment was led by the Lexus NX with 19,855 deliveries, followed by the Acura RDX in second with 14,997 sales. The Audi Q3 and Mercedes-Benz GLA-Class followed in third and fourth, respectively. The XT4’s corporate cousin, the Buick Envision (see running Buick Envision sales) took fifth, while the Lincoln Corsair (see Lincoln Corsair sales) took sixth. The Cadillac XT4 placed seventh, outselling the Mercedes-Benz GLB-Class, BMW X1 and BMW X2.
Sales Numbers - Luxury C-Segment Crossovers - Q4 2020 - United States
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | Q4 20 SHARE | Q4 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| LEXUS NX | +6.68% | 19,855 | 18,611 | 23% | 21% | -4.99% | 55,784 | 58,715 |
| ACURA RDX | -16.30% | 14,997 | 17,918 | 17% | 21% | -16.05% | 52,785 | 62,876 |
| AUDI Q3 | +13.92% | 9,951 | 8,735 | 11% | 10% | +83.86% | 27,251 | 14,822 |
| MERCEDES-BENZ GLA-CLASS | +26.18% | 8,839 | 7,005 | 10% | 8% | +14.51% | 25,348 | 22,137 |
| BUICK ENVISION | +1.12% | 8,474 | 8,380 | 10% | 10% | +5.16% | 34,942 | 33,229 |
| LINCOLN CORSAIR | +6.64% | 8,050 | 7,549 | 9% | 9% | +1.60% | 26,227 | 25,815 |
| CADILLAC XT4 | -21.44% | 6,988 | 8,895 | 8% | 10% | -29.74% | 22,473 | 31,987 |
| MERCEDES-BENZ GLB-CLASS | +281.41% | 4,474 | 1,173 | 5% | 1% | +1,876.39% | 23,183 | 1,173 |
| BMW X1 | -15.95% | 4,322 | 5,142 | 5% | 6% | -19.14% | 14,405 | 17,815 |
| BMW X2 | -46.55% | 1,581 | 2,958 | 2% | 3% | -34.59% | 7,387 | 11,293 |
| INFINITI QX30 | -99.01% | 2 | 204 | 0% | 0% | -95.42% | 148 | 3,229 |
| TOTAL | +1.11% | 87,533 | 86,570 | +2.42% | 289,933 | 283,091 |
From a segment share standpoint, the Cadillac XT4 accounted for 8 percent share, down from 10 percent in Q4 2019. Meanwhile, the Lexus NX claimed 23 percent (up 2 percentage points), Acura RDX held 17 percent (down four percentage points), and Audi Q3 took 11 percent (up 1 percentage point). The Mercedes-Benz GLA-Class and Buick Envision took 10 percent each. All other contenders accounted for less than 10 percent share.
On a combined basis, the two Mercedes-Benz offerings accounted for 13,313 deliveries for a 15 percent segment share.
Sales Numbers - Mercedes-Benz Luxury C-Segment Crossovers - Q4 2020 - United States
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| MERCEDES-BENZ GLA-CLASS | +26.18% | 8,839 | 7,005 | +14.51% | 25,348 | 22,137 |
| MERCEDES-BENZ GLB-CLASS | +281.41% | 4,474 | 1,173 | +1,876.39% | 23,183 | 1,173 |
| TOTAL | +62.79% | 13,313 | 8,178 | +108.20% | 48,531 | 23,310 |
By comparison, combining the two GM offerings in the space – the Buick Envision and Cadillac XT4 – results in 15,462 sales, for a segment share of 18 percent. That’s more than every model in the segment except the Lexus NX.
Sales Numbers - GM Luxury C-Segment Crossovers - Q4 2020 - United States
| MODEL | Q4 20 / Q4 19 | Q4 20 | Q4 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| BUICK ENVISION | +1.12% | 8,474 | 8,380 | +5.16% | 34,942 | 33,229 |
| CADILLAC XT4 | -21.44% | 6,988 | 8,895 | -29.74% | 22,473 | 31,987 |
| TOTAL | -10.49% | 15,462 | 17,275 | -11.96% | 57,415 | 65,216 |
The luxury C-crossover segment expanded 1 percent to 87,533 units in Q4 2020, meaning that the 21 percent drop in XT4 sales during the quarter significantly underperformed the segment average.
The GM Authority Take
The decline in Cadillac XT4 sales volume comes at a time when the model was finding its footing in the highly-competitive segment, gradually increasing sales volume during each quarter in 2019. The fact that the XT4’s segment share fell from 10 to 8 percent shows that it’s being outpaced by the competition.
About The Numbers
- All percent change figures compared to Cadillac XT4 sales in Q4 2019, unless noted otherwise
- In the United States, there were 79 selling days in Q4 2020 and 78 selling days in Q4 2019
Nearly every model affected. Mostly from higher trim levels. XT4 News
Many Cadillac Models Get Destination Freight Charge Increase
There Are Still Plenty Of New Cadillac XT4 Units Left For Sale At U.S. Dealers
Comments
that’s to be expected…. another late to market poorly executed product that offers nothing other than a brand name.
The XT4 was compelling when it was introduced, but one glance at the interior exposes it as a dated copycat of the XT5, which is, itself, pretty dated now. Lincoln’s offering, the Corsair, has a freshened interior, as does the Nautilus (though neither are segment-leading to no one’s great surprise).
Dimensionally, the cargo area of the XT4 really suffers. I actually had my Cadillac dealer tell me, “the XT4 is just the XT5, but with a smaller trunk space.” Alrighty then. Put me down for two of them.
why does a 2021buick envision not shift gears from 8th to9th gear
I guess the customer service drive experience isn’t impressing the neighbors.
The XT4 has a lot to offer and unlike some negative comments made about the interior, I love it. It’s very comfortable, everything is in reach and functional. This car has great looks that set it apart from the general segment. Road handling and steering feel are average and if outfitted and loaded in the sport version, slightly above average but not comparable with its German competition. Where it all falls short is under the hood. Power is OK but this engine runs rough, especially in cold weather when it sounds like a Diesel engine. If they offered a 6 cylinder as an option, sales would increase. Speaking of options, fully loaded this is, apart from the engine, a fantastic vehicle, albeit overpriced. The low end models, not so much.
Maybe I’m to old but it seems to me if Cadillac went back to their roots and quit trying to compete with the German crap they might regain their luxury status again. They’re never going to get into the German crap territory because the people that drive Mercedes and bmw have gotten their heads so far up the south end of a northbound mules posterior they’ll never change. As a senior citizen I would love to have a Cadillac for retirement, but I wouldn’t have one of these euro designed pos if they gave it to me. My dream car has always been a 1957 Coupe Deville, that was a Cadillac.
I for my part was surprised by the leading image to tgis post, showing a XT4 with a German licence plate, of Frankfurt on Main. Here in Germany, GM sold just 36 units in the first 2½ months of selling this car, from mid October to end of December.
Cadillac is a dying brand few people love. This silly IQ naming scheme is anything but smart.
New Buick Envision is superior at a lower price. Buick exterior design is superior to an ackward Cadillac. I’d sooner drive Acura
The XT4 us such a miss. The amount of cheap unpainted plastic on the exterior is unacceptable for a Cadillac. The wheels are so boring & dated. The outdated & cheap analog gauges look lifted from a Chevy Cruze.
The Lexus NX is garbage compared to everyone else in the segment. Don’t understand why folks are buying it over the others other than name.
I drive one myself. Love it no complain. Only problem is the price when you added more options to the car. Cadillac would give more standard option to it base model to compete with other car makers. A new Hyundai Electra base model may have more option than the one I drive.