The Cadillac Lyriq electric crossover will feature in a new advertisement on Super Bowl Sunday, the luxury automaker announced today.
A new teaser video promoting the Super Bowl debut of the Cadillac Lyriq was posted to the automaker’s YouTube channel this week. Unfortunately, the teaser doesn’t give us any new information on the battery-electric crossover. Instead, it takes a somewhat odd route, showing a middle-aged woman making a smoothie in her kitchen and calling out to someone named “Edgar” to warn them that they are going to be late. The next frame shows a human hand with scissors attached hitting the snooze button on an alarm clock. The teaser seems to be a promotion for a humorous Edward Scissorhands-themed commercial that will air during television coverage of Super Bowl LV and feature the Lyriq.
In addition to the Cadillac commercial, General Motors has also planned a separate ad campaign for Super Bowl LV starring actor Will Ferrell. This ad campaign will follow the actor as he discovers the adoption rate of EVs is much higher in Norway than in the United States and tries to convince viewers to follow in the Nordic country’s footsteps. The ad isn’t for a specific GM brand and is instead intended to promote GM’s upcoming electric vehicle platform.
The Cadillac Lyriq will be the first pure EV produced by the American luxury brand and will enter production in the first quarter of 2022. The automaker already unveiled the Lyriq show car last year, and the actual production model that customers will be able to purchase in 2022 will be very similar to the show car, though it will feature some small differences with regard to interior and exterior styling.
Like many other forthcoming GM EVs, the Cadillac Lyriq will tap the automaker’s BEV3 dedicated electric vehicle platform and will use Ultium Drive motors and Ultium batteries. Stats like power output, range and charging times have not yet been divulged.
The Cadillac Lyriq will be the first of six Cadillac EVs set to go on sale between now and the end of 2025. The others include two additional crossovers named Optiq and Symboliq, a large flagship sedan called Celestiq, an electric version of the Escalade full-size SUV and an unnamed low-roof model.
Check out the new teaser ad for the Cadillac Lyriq embedded below.