General Motors’ viral No Way, Norway Super Bowl ad campaign had the internet talking before it had even hit the airwaves during the big game Sunday night. The automaker released a 90-second version of the pro-EV ad on the internet last week, prompting rival automaker Ford to release a response video. The Dearborn-based company wasn’t the only automaker to craft a response to the No Way, Norway ad, however, with Audi also getting in on the fun.
Audi Norway released three separate advertisements poking fun at the Norway-themed GM ads. In one of the ads, a Norwegian man is seen driving down a snowy road in an Audi E-Tron electric SUV before he comes across a globe with a hole punched in it. This is a clear reference to the No Way, Norway ad, which shows Will Ferrell angrily punching a hole in a globe after he finds out that Norway has a much higher per-capita EV adoption rate than the United States.
In another one of the Audi response ads, the same Norwegian spokesperson acts enraged after discovering that Ferrell had planned to send Norway millions of pizzas with anchovies on them. Norwegians, he jokes, prefer to eat their pizza with whole fish on top of them instead of tiny anchovies. Continuing with the fish theme, the third ad shows the Audi Norway spokesman challenging Ferrell to a slap fight with dead salmon.
The No Way, Norway ad campaign was a humorous way for GM to shine a light on the EV adoption rate in Norway. EVs enjoy a 54% market share in the tiny Nordic nation, and with GM planning to introduce 30 new EVs through to the end of 2025, it’s easy to see why the automaker would want American consumers to follow in Norway’s footsteps.
“Actor Will Ferrell is fired up about Norway and we don’t blame him,” the automaker said in a statement released before the ad aired during Super Bowl LV. “We admire his passion for EVs, just as much as we support Norway’s pursuit of an all-electric future. GM’s commitment to creating a future world with zero emissions means we need to bring Everybody In.”
Check out the three Audi response videos embedded below.