General Motors’ viral No Way, Norway Super Bowl ad campaign had the internet talking before it had even hit the airwaves during the big game Sunday night. The automaker released a 90-second version of the pro-EV ad on the internet last week, prompting rival automaker Ford to release a response video. The Dearborn-based company wasn’t the only automaker to craft a response to the No Way, Norway ad, however, with Audi also getting in on the fun.
Audi Norway released three separate advertisements poking fun at the Norway-themed GM ads. In one of the ads, a Norwegian man is seen driving down a snowy road in an Audi E-Tron electric SUV before he comes across a globe with a hole punched in it. This is a clear reference to the No Way, Norway ad, which shows Will Ferrell angrily punching a hole in a globe after he finds out that Norway has a much higher per-capita EV adoption rate than the United States.
In another one of the Audi response ads, the same Norwegian spokesperson acts enraged after discovering that Ferrell had planned to send Norway millions of pizzas with anchovies on them. Norwegians, he jokes, prefer to eat their pizza with whole fish on top of them instead of tiny anchovies. Continuing with the fish theme, the third ad shows the Audi Norway spokesman challenging Ferrell to a slap fight with dead salmon.
The No Way, Norway ad campaign was a humorous way for GM to shine a light on the EV adoption rate in Norway. EVs enjoy a 54% market share in the tiny Nordic nation, and with GM planning to introduce 30 new EVs through to the end of 2025, it’s easy to see why the automaker would want American consumers to follow in Norway’s footsteps.
“Actor Will Ferrell is fired up about Norway and we don’t blame him,” the automaker said in a statement released before the ad aired during Super Bowl LV. “We admire his passion for EVs, just as much as we support Norway’s pursuit of an all-electric future. GM’s commitment to creating a future world with zero emissions means we need to bring Everybody In.”
Check out the three Audi response videos embedded below.
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Comments
wasn’t this guy in lord of the rings?
Game of Thrones
i’ve never watched game of thrones. i was thinking of gimli in rings.
GOT is worth the watch.
Now those are great commercials.
Well that was funny
This guy is a bit overly sensitive. Could be that in a severe Luge accident resulted with his balls being amputated. Now he lacks testosterone. GNC should respond with a plug for their “Horny Goat Weed”
Also VW doing a spot claiming to save the world after the diesel emissions scandal comes off very hypocritical.
Hmm, sure seems GM has ruffled some feathers with this ad. Now others need to steal the limelight?
My guess, other manufactures know GM has better product coming out ( better batteries with better range). Now they’re trying to make them look better before reality sets in that they’re product is inferior.
Lol better products? GMs current ev lineup is pathc and outclassed by VW. By the time GM *eventually* gets around to releasing a road ready EV worth something, VW will have already perfected their tech even more. Rn Tesla is the one to beat in the EV game and VW is leading the charge. GM is just an afterthought at this point.
I love it when the different brands do this. I few years ago they had some fun like this too. I love the no way Norway ad and the Ford response was great. These from Audi are super funny as long as the viewer knows what the original GM ad was. Was it on GMA that I read or saw where the lady from Norway got in on it too? About the pizza and putting pineapple instead of anchovies?
In a world that has gotten quite dark over the past 6 years, it’s fun to see these ads.
I read that Norway had 18 mach-e registered in Decemeber. Ford a really killing it.
Having Will was genius. There isn’t a good enough come back.
The original ‘No Way, Norway’ ad from General Motors is legendary.
Comparing ev % in Norway to a country the size of USA is just plain stupid.
Think about it!!!!
I think that one thing about these commercial comebacks is being overlooked. Have you ever heard the expression that there is no such thing as bad publicity? Even if Audi’s & Fords ad’s are funnier, gm wins.
The No Way Norway commercial is very eye attractive and grabs your attention, and deliver the message. I gives it a (10). The sisscors commercial did not deliver the impact of the messening to me, took a long time into the commercial before I catch on to the theme of what it was about. I gives this one a (7). because I did not know anything about the old movie where it originated from. ( just my thoughts) do not hit me too hard with the thumb. LOL
I am so glad I have gotten rid of TV, the state of modern marketing stinks worse than over caked cow’s crap!
Audi is a nice looking vehicle though! Caddy um…Cow patty!