The 2021 Buick Envision introduces a fresh second generation for the nameplate, including a redesigned exterior, a new interior layout, and a raft of cutting-edge technology. Now, according to sources familiar with GM’s go-to-market plans, GM Authority has learned that the internal U.S. market sales target for the 2021 Buick Envision is set at 50,000 units for the 2021 calendar year.
At 50,000 units, the U.S. market sales target for the 2021 Buick Envision is higher than all previous model years for the crossover. First arriving in North America for the 2016 model year, the Envision sold 14,193 units in the U.S. in its initial year on sale. The 2017 calendar year was the nameplate’s best U.S. sales performance thus far at 41,040 units, with 30,152 units sold in 2018, 33,229 units sold in 2019, and 34,942 units sold in 2020.
Sales Results - USA - Envision
*** This manufacturer is now publishing only quarterly numbers for this market. Monthly figures may be averages.
Although lofty, 50,000 units isn’t unreasonable for the all-new 2021 Buick Envision. As GM Authority reported previously, the latest Envision “can appeal to audiences at the need and want levels,” per Buick Marketing Manager Rob Peterson. As such, the Envision is more than just a conveyance to get from A to B – rather, its desirability starts at a deeper, emotional level with customers.
As GM Authority covered previously, the first units of the 2021 Buick Envision began arriving in ports last December, with available inventory very low as of January at less than one unit per dealer in the U.S.
Outside, the all-new 2021 Buick Envision takes design cues from the 2018 Buick Enspire concept vehicle, with handsome new proportions and a revised fascia with drawn-back headlamps and a broad grille insert. The interior is also new, and comes with an optional 10.2-inch diagonal infotainment screen, plus Apple CarPlay and Amazon Alexa. Motivation is sourced from the turbocharged 2.0L I4 LSY gasoline engine, which produces 237 horsepower and 258 pound-feet of torque.