The 2021 Buick Envision introduces a fresh second generation for the nameplate, including a redesigned exterior, a new interior layout, and a raft of cutting-edge technology. Now, according to sources familiar with GM’s go-to-market plans, GM Authority has learned that the internal U.S. market sales target for the 2021 Buick Envision is set at 50,000 units for the 2021 calendar year.
At 50,000 units, the U.S. market sales target for the 2021 Buick Envision is higher than all previous model years for the crossover. First arriving in North America for the 2016 model year, the Envision sold 14,193 units in the U.S. in its initial year on sale. The 2017 calendar year was the nameplate’s best U.S. sales performance thus far at 41,040 units, with 30,152 units sold in 2018, 33,229 units sold in 2019, and 34,942 units sold in 2020.
Sales Results - USA - Envision
| Year | Jan | Feb | Mar | Apr | May | Jun | Jul | Aug | Sep | Oct | Nov | Dec | Total |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 | 4,401 | 4,401 | 4,401 | 2,886 | 2,886 | 2,886 | 4,188 | 4,188 | 4,188 | 4,305 | 4,305 | 4,305 | 47,340 |
| 2023 | 4,692 | 4,692 | 4,692 | 4,495 | 4,495 | 4,495 | 2,426 | 2,426 | 2,426 | 3,146 | 3,146 | 3,146 | 44,281 |
| 2022 | 1,373 | 1,373 | 1,373 | 2,261 | 2,261 | 2,261 | 2,436 | 2,436 | 2,436 | 2,554 | 2,554 | 2,554 | 25,871 |
| 2021 | 3,492 | 3,492 | 3,492 | 5,175 | 5,175 | 5,175 | 3,721 | 3,721 | 3,721 | 3,095 | 3,095 | 3,095 | 46,450 |
| 2020 | 2,311 | 2,311 | 2,311 | 2,627 | 2,627 | 2,627 | 3,885 | 3,885 | 3,885 | 2,825 | 2,825 | 2,825 | 34,942 |
| 2019 | 2,541 | 2,541 | 2,541 | 3,046 | 3,046 | 3,046 | 2,696 | 2,696 | 2,696 | 2,793 | 2,793 | 2,793 | 33,229 |
| 2018 | 2,487 | 2,842 | 4,367 | 2,373 | 2,373 | 2,372 | 1,934 | 1,934 | 1,934 | 2,512 | 2,512 | 2,512 | 30,152 |
| 2017 | 2,187 | 3,139 | 3,584 | 4,297 | 4,406 | 5,007 | 2,812 | 2,726 | 2,300 | 2,298 | 2,228 | 6,056 | 41,040 |
| 2016 | 89 | 1,437 | 1,421 | 1,531 | 1,648 | 2,351 | 1,785 | 3,931 | 14,193 |
*** This manufacturer is now publishing only quarterly numbers for this market. Monthly figures may be averages.
Although lofty, 50,000 units isn’t unreasonable for the all-new 2021 Buick Envision. As GM Authority reported previously, the latest Envision “can appeal to audiences at the need and want levels,” per Buick Marketing Manager Rob Peterson. As such, the Envision is more than just a conveyance to get from A to B – rather, its desirability starts at a deeper, emotional level with customers.
As GM Authority covered previously, the first units of the 2021 Buick Envision began arriving in ports last December, with available inventory very low as of January at less than one unit per dealer in the U.S.
Outside, the all-new 2021 Buick Envision takes design cues from the 2018 Buick Enspire concept vehicle, with handsome new proportions and a revised fascia with drawn-back headlamps and a broad grille insert. The interior is also new, and comes with an optional 10.2-inch diagonal infotainment screen, plus Apple CarPlay and Amazon Alexa. Motivation is sourced from the turbocharged 2.0L I4 LSY gasoline engine, which produces 237 horsepower and 258 pound-feet of torque.
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Comments
Best looking Buick in the lineup by far. Appears to be a well rounded product. All the people complaining that it is made in China seem to forget that they are posting their messages via a Chinese-made smartphone.
The point you make is pretty valid, but I’ll make a couple counterpoints.
1) My phone was made in Taiwan, which has a long and proud production history, including the manufacturing of top of the line bicycles. Taiwan is technically part of China, but it’s an island that kind of runs independently. The Envision is made in mainland China. Shanghai, which imo, is not as well respected for it’s quality of production.
2) I’m not trusting my life driving 70 mph on the highway with my cellphone. If my cellphone randomly stops working, no big deal, I go buy a new one. If my car randomly stops operating correctly the consequences could be fatal in an instant.
Just for thought, look at all of the GM recalls of late, those same recalls don’t apply to the Envision…
another small counter argument just to play devils advocate. In 2019 the Envision received 1 complaint per 5,000 owners on NHTSA. The 2019 Encore received a better ratio at 1 complaint for every 6,800 owners. However, the 2020 statistics definitely favor the Envision so far. And the Chinese are definitely proud of the vehicle because it sells very well there. Again, I’m not saying the envision isn’t a great car, I’ve never driven one, just being a keyboard warrior.
Been selling them since day one and have not had one shut off or have any major problems.
I don’t own a 40,000 dollar cell phone!
My smartphone cost me $300 (and it was assembled in Malaysia by the way). An Envasion costs $40 k plus nicely equiped. No comparison.
Mine was made in Thailand. An ally.
You also forget that when it comes to cars, we still have a choice.
This is not a far fetched goal. In fact i believe they will easily beat it this year if they market it properly. I believe they could even give the Germans a run for their money.
China unleashed a virus that caused so much destruction in this country physically, economically, and politically- the reverberations that will last for decades. In the in the very least China knew about it and covered it up. Why would any American knowingly buy this product to support China during this time when there are so many American-made alternatives to purchase? Shame on GM for bringing this vehicle here while we are fighting for our economic lives and when GM has spare capacity in its US plants to build these vehicles.
Unfortunately because we are one of the dumbest nations on earth. We love to put our blinders on and can’t believe when a truck hits us from the side. The sheep keep going to Walmart until the newest dollar store opens. Reminds me of the the 60 minutes episode where the guy can’t believe his job was outsourced as he was climbing into his Hyundai.
I think that it was George Carlin that stated “the average American is dumb….the bad news is half are dumber than that”
Hyundai Sonata, Elantra, and Santa Fe are all manufactured in the US. The future 2022 Tucson and Santa Cruz are also slated to be made in the US.
Maybe the best looking suv in the gm fleet?
Rob Petersen & Queen Mary B., have made yet ANOTHER head scratching decision from with-in that clueless Ivory Tower in Detroit. Do they actually get out & talk to their customers EVER??? Apparently, at great risk of destroying Buick (and maybe that’s the Grand Plan), they are throwing their over 50 yr old loyal customers under the Hummer, by first ditching ALL Buick sedans & now building their products in an out of control communist nation with a recent human rights record equivalent to a terrorist organization. MOST over 50 ( w more $$$ to buy a higher end vehicle BTW) were well educated on the CCP HISTORY of world domination goal & their MAOist Authoritarian ways & chilling Tiananmen square incidents amongst many others. Recently taking control of Hong Kong & saber rattling in Taiwan. NOT buying a vehicle imported from China. So will the UNDER 50 “globalist” millennials and other younger generations that GM Execs are obviously marketing too gonna buy 50k+ of this CCP import??? It will be interesting to see. Apparently, Queen Mary & Rob Petersen have bet the future of Buick on a pool of potential younger customers with less $$ and who were never taught HISTORY other than the “America Bad” indoctrination & will buy anything from any foreign nation no matter what the History or current events or future global ambitions. And the clueless “yuts” & their kids have the most to lose……..