The 2021 Buick Envision introduces a brand-new second-generation for the nameplate, arriving with revised styling inside and out, more standard safety tech, and a turbocharged 2.0L four-cylinder powerplant. Now, according to Buick Marketing Manager Rob Peterson, the latest Envision “can appeal to audiences at the need and want levels.”
Peterson provided the insight in a recent interview with GM Authority executive editor Alex Luft. The framing of the second-gen crossover as appealing to buyers at the “need and want levels” is interesting, as it demonstrates that the new Envision can not only satisfy in terms of basic transportation, but also appeals in terms of being an emotionally driven purchase, something that a customer desires on a deeper level.
Overall, Peterson indicated that GM and Buick are excited about the launch of the new Envision, saying that it’s a vehicle with “great standard safety, connectivity, beautiful proportions, and broad appeal.”
Hopefully, these attributes help the latest second-generation 2021 Buick Envision perform better than the previous generation in terms of sales. As GM Authority covered previously, the last Buick Envision was one of the slowest-selling vehicles in America, with reports indicating a surplus of units sitting on dealer lots – highly discouraging, especially when considering the overall popularity of the crossover segment.
As a reminder, the 2021 Buick Envision takes design inspiration from the 2018 Buick Enspire concept vehicle, and looks the part of a high-end crossover thanks to a new fascia and sleek lines. Inside, the Envision offers an available 10.2-inch diagonal infotainment screen, while safety tech features include Lane Keep Assist, Following Distance Indicator, and Automatic Emergency Braking.
Production takes place at the GM China (SAIC) Jinqiao plant in Shanghai, China.