The Chevy Silverado is currently GM’s best-selling vehicle in the U.S., accounting for 34 percent of Chevrolet sales and 23 percent of all GM sales in the U.S. in 2020. Within that range, the light-duty 2021 Silverado 1500 is by far the most popular derivative. And among 1500 variants, GM Authority has learned from its own sources, the one which spends the least amount of time on dealer lots before finding a new home is the Custom.
Those who don’t have a degree in all things Silverado should know that the Silverado Custom slots one step above the entry-level Work Truck (WT).
|WT||Custom||Custom Trail Boss||LT||RST||LT Trail Boss||LTZ||High Country|
And by Custom, we don’t mean the off-road-oriented Custom Trail Boss, which is nonetheless a very successful trim level in its own right. Along with the LT Trail Boss, Trail Boss Custom is one of the “top two conquest trims” in the line-up with “among the youngest buyers” according to Mike Ofiara, Assistant Manager, Product and Brand Communications, Chevy Trucks & Full-Size SUVs.
Though GM recently increased the production capacity of both the Custom Trail Boss and the LT Trail Boss models in order to better meet customer demand, neither of them finds customers as quickly as the Custom does.
Chevy Silverado 1500 Custom models are available in all body styles except Regular Cab. The most affordable version is the Double Cab, Standard Bed 2WD fitted with the turbocharged 2.7L I4 L3B gasoline engine, which is rated at 310 horsepower and 348 pound-feet of torque and paired with GM’s eight-speed automatic transmission. It has an MSRP of $36,220, including a destination freight charge of $1,695.
Typically, the Silverado Custom is also available with the naturally aspirated 4.3L V6 LV3 gasoline EcoTec3 engine, which produces 285 horsepower and 305 pound-feet of torque. As GM Authority recently speculated, the atmospheric six may not survive long enough to be fitted to the 2022 Silverado. The other engine on offer is the naturally aspirated 5.3L V8 L82, which makes 355 horsepower and 383 pound-feet of torque. Both these engines are mated with GM’s six-speed automatic gearbox. It’s worth noting that the 4.3L V6 and the 5.3L V8 have been constrained in the Custom trim level. Additionally, Chevrolet does not offer a diesel engine in the Custom.
Not only is the Chevy Silverado range the best-selling GM vehicle in the U.S., but it’s also the top-selling pickup truck among Hispanic buyers in this country. The 2021 Silverado 1500 is now offered with the new Multi-Flex tailgate, Chevy’s version of the GMC MultiPro, which will likely increase the truck’s appeal even further.