Contrary to previous rumors, it appears that the Hummer EV SUV will not in fact be featured in an advertisement set to air during Super Bowl LV on February 7th.
Rumors that GM would reveal the Hummer EV SUV in a Super Bowl LV spot have been swirling ever since Ad Age published a claim that this would happen one year after a similar ad for the Hummer EV pickup truck aired during Super Bowl LIV.
However, chief of Buick and GMC, Duncan Aldred, stated during a media call attended by GM Authority that neither of those brands has plans to advertise during the 2021 Super Bowl. As a result, one can safely conclude that an ad for the Hummer EV SUV is not in the cards.
What it does not mean is that the Hummer EV SUV won’t be revealed next month. In fact, dealers who attended a virtual GM dealer conference in December state that GMC has plans to unveil the Hummer EV SUV in February.
In fact, the appearance of the Hummer EV SUV is not much of a mystery. The vehicle was seen parked on stage behind Doug Parks, Executive Vice President of Global Product Development, General Motors, during the Barclays Global Automotive Conference held in the Design Dome at GM’s Global Technical Center in Warren last November.
The SUV is expected to be mechanically identical to the Hummer EV pickup, and to have the same trim level structure. The first example of the Hummer EV pickup to go on sale will be the Edition 1, which will have three electric motors with a total output of 1,000 horsepower.
It will arrive in the fall of 2021, priced to start from $112,595, and will be followed by the $99,995 EV3X (arriving in the fall of 2022), the $89,995 EV2X (arriving in the spring of 2023) and finally the $79,995 EV2 (arriving in the spring of 2024).
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Comments
What’s the move here? Pepsi, Budweiser, other generic company all opting out of the Super Bowl because what? Covid? Or fear of viewership #’s
Maybe the air time is just too da***d expensive?
Maybe these companies don’t feel they’ll see a return?
I saw a news report yesterday on NBC, that said many companies are pulling out because they are afraid of offending someone in our new “cancel culture” age. Coca Cola, Ford, and Avocados from Mexico were some on the list that have pulled out this year. They said Pepsi took some heat last year for something in one of their ads.
@Scott –
I stopped watching any football games period when they started hurling ‘Racist’ epithets at the viewership. Let the National Football League die.
What racist epithets?
@scott: Link? Literally can’t find that story anywhere. Everything I’ve read says it’s directly due to the fact that we’re still in a pandemic and sales are down across the board. The amount of money spent on Super Bowl commercials would never be recouped.
I’m also generally skeptical of anyone mentioning they read a story using a term like “cancel culture” when it’s primarily used by conservative media to scare people.
@Andy I did not “link it” because as I said in my post I did not read i.t I SAW it on WGAL 8. I do not see it on their website but they do not post every story.
Dictionary.com defines it this way.
Cancel culture refers to the popular practice of withdrawing support for (canceling) public figures and companies after they have done or said something considered objectionable or offensive. Cancel culture is generally discussed as being performed on social media in the form of group shaming.
Would you categorize dictionary. com as conservative media?
You do not think cancel culture is real? Trump was cancelled on Twitter .Whether you agree with Trump or not Twitter, Facebook, etc did it. That is a fact not opinion. If you speak out against things like painting over our statues, (see cover of National Geographic Year in Pictures), or the 1619 project in our schools, or “Holiday trees” or the NFL;s making political statements when we just want to watch football. You often are vilified by media and some who disagree. If you are a company, you certainly are wary of large groups of people withdrawing their support. If you do not think you have to be careful about what you say right now because you might offend someone, then you must be saying what the liberal media wants you to say.
My original post was not meant to be political. No I did not research where the station got their information or who else was reporting it. I myself was surprised when I heard a local NBC affiliate station make this statement, since NBC is most certainly not conservative media . Sure “everything you have read” might say other things as ALL news is pretty much opinion now anyway, but don’t question my honesty in simply passing on what I thought was an interesting viewpoint from a local NBC station relevant to the thread.
Maybe a combination of the too-expensive ad costs and the anti-NFL feelings around the country?