The Chevy Silverado Trail Boss has become quite popular thanks to its aggressive exterior styling and various standard off-road equipment. This relatively recent addition to the Silverado lineup has become so popular, in fact, that it currently accounts for 20 percent of all Silverado sales in the United States and GM is actually boosting Trail Boss production capacity to meet demand.
General Motors is looking to continue the sales success of the Chevy Silverado Trail Boss into 2021 with a new advertisement touting the truck’s off-road prowess. The short 30-second spot features clips of a black 2021 Silverado Trail Boss traversing a snowy mountainside with the following voiceover laid overtop:
“The Chevy Silverado Trail Boss. When you have a two-inch lift. When you have Goodyear Duratrac tires. When you have Rancho socks and an integrated dual exhaust. When you have all that, the last thing you’ll need is a road. The Chevy Silverado Trail Boss: ready to off-road, right from the factory.”
The Silverado Trail Boss is available as a Custom Trail Boss or a better-equipped LT Trail Boss. Both Trail Boss trim levels come standard with four-wheel drive and all equipment offered in the Z71 off-road package as standard, which includes the following:
- Z71 off-road suspension with Rancho twin-tube shock absorbers
- Hill Descent Control
- Skid plates
- Heavy-duty air filter
- All-weather floor liners
Additionally, the Silverado Trail Boss also comes with 18-inch black-painted wheels, a two-inch suspension lift and an Autotrac two-speed transfer case. The Custom Trail Boss is available with thee engines: the 4.3L LV3 V6, 5.3L L84 V8 and 6.2L L87 V8, while the LT Trail Boss drops the 4.3L V6 engine option and only offers the 5.3L L84 and 6.2L L87 engines.
Check out the advertisement embedded below to see the 2021 Chevy Silverado Trail Boss in action.
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Comments
Good commercial that highlights the trucks ability and features. Now let’s see that with all your products…and features.
Change the G80 and put the rear diff locker electronic. Like the ZR2. It is more convenient for the driver.
I could have used that on my 2WD Sierra, instead I had to mash the gas pedal for this ancient G80 locker to kick in leaving me more stuck than before in a ditch
An e locker should be standard on all trailboss models that reverts to limited slip when not fully locked
Where was this commercial filmed?
Finally some fresh marketing. Let’s hope the real people commercials are finished. GM was paying for commercials that only made them look worse!
Good ad, but not sure what dual exhaust has to do with off-roading ability. A selectable rear locker needs to be there, on the Colorado as well. GM clinging to dear life on the G80 can only last so long. It works, but people want a button – period.
About time and long overdue for an individual ad.These ads never should have stopped,alot more Camaros can be sold with an ad like this.I bought mine in 2017 despite the lack of advertising but not everyone does car research via the magazines and such.Impulse buyers see ads like this and hit the dealership.Do more of these please!
Its a nice truck, but it needs the push button e-lockers for front and rear like my 18 ZR2.
Yeah, that is a crazy expense and warranty point for GM for something that maybe 0.002% of the owners actually have any legitimate use for. That is mostly a talking point for suburban dads. It would have been much better if they used a good limited slip or a good electronic based front traction control system because even real off roaders really only have use for a front locker once in a blue moon. We know the amount of people that actually off road these trucks is down around 10-15% or less and an extremely small percentage of those people will ever find them selves in such an extreme situation that a front locker is of any use, and even then chances are they are too far gone where only a winch or tug will get them out.
Front lockers pretty silly these days, especially in a factory vehicle. So no, it shouldn’t have come with an e-locker for the front, the rear is debatable but the G80 does great for most people and comes in during situations to help when people otherwise might be stuck, and even better on the streets than an e-locker.
Question for you, how often do you let people know you have a front locker on your truck? I am going to guess 3-5 times per week? Usually when talking to other dads at your kids soccer games or a neighbor when trying to talk down on his Platinum F250?
I ordered my 2019 Custom Trail Boss and love it dearly.5.3L,6 speed auto.MSRP says 14/18 mpg but after a dry flow air filter,high flow muffler,polished intake tube, throttle body spacer, throttle body enhancer(React) and an oil catch can it gets 17/21 mpg.Ordered my shorty headers too(ceramic coated) and they will be here tomorrow and add more hp and mpg’s(thanks stimulus). My friend has a Tundra and gets 9!I do these adds on all my rides.The Trail Boss is awesome.
Haha, you actually think you gained mpg with those mods? Let me help you with that, a throttle body spacer isn’t gaining you any mpg, a catch can isn’t gaining you any mpg, a polished intake tube doesn’t add mpg (It actually hurts because being polished it is metal and metal absorbs heat and causes heat soak which pulls timing. High flow muffler huh? Let me guess a flowmaster which is chambered? That adds restrictions and causes drone. You at best may have gained a half mpg with everything. What most likely happened is after adding your mods that you concentrated on mpg you then drove easier because you wanted to see yourself get those imaginary mpg. I really hope you get a tune for all of this…
My old TBSS was modded to around 500hp, even with the old 4L80E trans I’d gotten 21 constant mpg at 65-70 mph.
Nice add. Not a bad truck. Needs two things…to begin with. One. aair locker, and a short box single cab version. And, a lower price tag. These things cost as much or more, than a house.
Adding an air locker from the factory isn’t going to lower the price at all…
AMEN!!!!!!!!!!!!!!!!!! SingleCab, short bed , LTZ!!!!!!!!!! DO IT!!!!
Ok nice truck, but a weak attempt to capture raptor and Txr customers, like it’s even close to the same level of truck.. hello their ads show a real factory off roader ..I have a rst version of this truck because I couldn’t find a trail boss. I like the trucks, and it’s a nice ad, but stop being an also ran and go back to leading the market and not with the stupid EV game that isn’t here yet… I get they are coming and you have to start somewhere but why not dual path until EV’s are real! Parts bin things to stay competitive!!!!GM. Err sorry “gm” is loosing customers daily due to this lack of enthusiastic vehicles…
Dude it’s been stated before that this trim wasn’t the answer to the TRX/Raptor. This was the slot in between for the people who wanted a more off road capable truck than the X31/Z71 trucks. How you couldn’t find a trailboss is beyond me, they’re everywhere. Even if there was a ZRX/ATX(Pending GM gets GMC a Raptor variant which they should instead of the Silverado IMO) you would have complained about the price seeing as to you not getting the High Country/LTZ instead.
I agree with you. grabbing odd parts, from the back room parts bin, is not the answer. And yes, GM is not leading anymore. It seems they are always playing catch up. And not very well. Having most of their chips in the EV game, is not the answer, just yet. Yes it will some day. But between the new crop of buyers who are buying pick ups, cause they now “ride like car”, to those who really know what truck should be, GM just seems to be missing what should really be happening. No one really needs a Raptor, or a TRX. But if thats your thing, go for it. My thinking has been and always will be, if GM makes and installs it in something, Joe consumer, should be able to order it and have it built. Enough of these “Packages” that really don’t serve anyone other than GM’s bottom line. Yes they need to be profitable. But as you said, GM is loosing market share more with each new vehicle release. They just need to watch this page and LISTEN to their customers…before they don’t have any!
Actually did the math and yes it added mpg’s.The polished tube is aluminium and dissipates heat faster than plastic,no what you’re talking about before you type.The throttle body spacer from AFE does add HP and mpg’s, tested it-first mod I put on.The muffler is a FlowFX which has a perforated wide open tube, straight through and is stainless steel.Again know what you are talking about before you type.This stuff works but be a jerk I really don’t care what you think because I do my research and test it myself and it gives good results.Piss off dude. The catch can is an engine saver,never stated it added mpg’s.
First it is “know” what you are talking about not “no”. Second, aluminum does dissipate heat faster after it is heated up, which it does much more than plastic. Why do you think cars went to plastic intakes versus metal? Less heat soak and weight savings. So again, please do some research next time.
Spacer, enhancer, do nada. I like how you said you did “testing “, basically that means you put it on, drove around with a much lighter foot because you had this preconceived notion you were going to gain mpg so you did, by driving easier. You didn’t gain anywhere near 3mpg with those “mods’, that is the same ricer math people used with Civics and their K&N filters and Borla exhaust. I hate to break it to you, but that gain you claim you have is just a placebo effect. If a manufacturer could gain 3 mpg with out touch aero just by adding a spacer and tweak the throttle enhancement they would, but it doesn’t so they don’t.
BTW, after a decimal you need to put a space, otherwise it looks like one big run on sentence. The only reason I called you out is because you made some astronomical claim to gain 3mpg highway without touch aero and only adding autozone mods, that is like a guy claiming 500rwhp with a cam only LS2, people need to be called out on their baseless claims so as not to mislead others. That or to stop sales people from trying to mislead their product. Sorry about that if it made you feel bad and I hurt your feelings, that is just the facts, I very well “know” what I am talking about. You made a slight efficiency gain to your engine, maybe got a half mpg out of it at best which isn’t measurable outside of a dedicated test environment.
You’re an idiot,more like Uncommonsense.
I buy my products from Summit so wrong again,as with everything you typed.Calculating mpg is easy:Number of miles divided by gallons put back in.I know you find that difficult since you most likely dropped out of High School or just didn’t pay attention.I don’t use the space bar after a period because I don’t have to or want to.You are a first class idiot.MSRP shows 14/18 mpg for the Trail Boss,I get 17/21 so there you go.I don’t care what you think or type because I know the truth.Try hooked on phonics it should help you.Are you from Alabama? Arkansas? Just saying.
Where is this commercial filmed?
The Everglades.
they must have used 50 different trucks to film that all that booning and stays looking as nice the cowboys cheerleaders
Any idea where this was filmed exactly?
It has to be in Central Utah
I LOVE my new black Trailboss!!! 😊💗