The Chevy Silverado Trail Boss has become quite popular thanks to its aggressive exterior styling and various standard off-road equipment. This relatively recent addition to the Silverado lineup has become so popular, in fact, that it currently accounts for 20 percent of all Silverado sales in the United States and GM is actually boosting Trail Boss production capacity to meet demand.
General Motors is looking to continue the sales success of the Chevy Silverado Trail Boss into 2021 with a new advertisement touting the truck’s off-road prowess. The short 30-second spot features clips of a black 2021 Silverado Trail Boss traversing a snowy mountainside with the following voiceover laid overtop:
“The Chevy Silverado Trail Boss. When you have a two-inch lift. When you have Goodyear Duratrac tires. When you have Rancho socks and an integrated dual exhaust. When you have all that, the last thing you’ll need is a road. The Chevy Silverado Trail Boss: ready to off-road, right from the factory.”
The Silverado Trail Boss is available as a Custom Trail Boss or a better-equipped LT Trail Boss. Both Trail Boss trim levels come standard with four-wheel drive and all equipment offered in the Z71 off-road package as standard, which includes the following:
- Z71 off-road suspension with Rancho twin-tube shock absorbers
- Hill Descent Control
- Skid plates
- Heavy-duty air filter
- All-weather floor liners
Additionally, the Silverado Trail Boss also comes with 18-inch black-painted wheels, a two-inch suspension lift and an Autotrac two-speed transfer case. The Custom Trail Boss is available with thee engines: the 4.3L LV3 V6, 5.3L L84 V8 and 6.2L L87 V8, while the LT Trail Boss drops the 4.3L V6 engine option and only offers the 5.3L L84 and 6.2L L87 engines.
Check out the advertisement embedded below to see the 2021 Chevy Silverado Trail Boss in action.