The all-new 2021 Cadillac Escalade introduces a fresh fifth generation for the luxury SUV icon, with a ground-up overhaul that includes a long list of upgrades, state-of-the-art features, and cutting-edge technology. Interestingly, 43 percent of 2021 Escalade buyers paid over $100,000 for their new SUV.
Per a recent report from our sister publication, Cadillac Society, 43 percent of 2021 Cadillac Escalade buyers who purchased their vehicle during the fourth quarter of 2020 were met with a six-figure price tag.
Debuting during a special media event in Hollywood, California on February 4th, 2020, the 2021 Cadillac Escalade starts at $77,490 for the base model Luxury trim with RWD. Meanwhile, the Escalade Premium Luxury Platinum ESV 4WD and Escalade Sport Platinum ESV 4WD sit at the top of the trim level pyramid, both priced at $107,290. As a reminder, ESV models are the extended-length body variants.
| 2021 Escalade RWD | 2021 Escalade 4WD | 2021 Escalade ESV RWD | 2021 Escalade ESV 4WD | |
|---|---|---|---|---|
| Luxury | $77,490 | $80,490 | $80,490 | $83,490 |
| Premium Luxury | $84,290 | $87,290 | $87,290 | $90,290 |
| Sport | $86,890 | $89,890 | $89,890 | $92,890 |
| Premium Luxury Platinum | $101,290 | $104,290 | $104,290 | $107,290 |
| Sport Platinum | $101,290 | $104,290 | $104,290 | $107,290 |
Note that the prices listed here show the base MSRP for each model, and include the destination charge, but not the tax, title, license, or dealer fees.
Given the figures above, it’s no stretch of the imagination to see how a significant portion of 2021 Cadillac Escalade sales could break into the six-figure range. While the Luxury RWD trim can’t be configured to break $100,000, the Premium Luxury and Sport models certainly can, with the rest of the range actually starting above six-figures from the word go.
Cadillac sold 42,909 units during Q4 of 2020, with the Escalade accounting for 9,454 units on its own. That said, it should be pointed out that those 9,454 units mentioned include not only the 2021 Cadillac Escalade, but the previous-generation Escalade as well.
The 2021 Cadillac Escalade is currently sold in the U.S. and Canada, with sales recently ramping up in Mexico as well. The new Escalade will also be sold in China, Japan, and Middle East markets.
Subscribe to GM Authority for more Cadillac Escalade news, Cadillac news, and around-the-clock GM news coverage.
This post was created in collaboration with our sister publication, Cadillac Society.
Comments
GM should have priced the Corvette at a higher price. Chevrolet now has new nontraditional buyers coming in and locking guys like myself out of purchasing a Chevrolet when I have purchased about 10 Chevrolets over the last 30 years. Management could have done a better job at giving their long traditional Chevrolet buyers a fair chance over the multi-millionaires.
If they had increased the price more, you would be complaining that they increased pricing too much. Reality is, there were others in line before you with money in hand wanting to purchase. You do not deserve to move in line ahead of others because you’ve purchased before. Stop with your entitlement expectations and wait your turn.
sure they should offer loyalty rebates but it is not going to happen when demand exceeds supply it is business why unnecessarily give away money I would not.
of course, a base caddy SUV is 80k add on extras like wheels, and that in and of is self will put the truck near 90k the upgraded infotainment system another 5k, and a few more accessories will easily break the 100k mark.