The Lordstown Endurance electric pickup truck has already attracted more than 100,000 pre-orders after the burgeoning manufacturer first began accepting reservations for the vehicle last year.
Lordstown Motors had already received 40,000 pre-orders for its new fleet-focused electric pickup as of last September and attracted further interest throughout Q4 to raise that number by a significant 60,000 orders. Lordstown Endurance pre-orders are non-binding and may be canceled by the customer at any time.
“Receiving 100,000 pre-orders from commercial fleets for a truck like the Endurance is unprecedented in automotive history,” Lordstown Motors CEO Steve Burns said this week. “Adding in the interest we have from federal, state, municipal and military fleets on top of that, I think you can see why we feel that we are about to revolutionize the pickup truck industry.”
Unlike other new battery-electric trucks like the GMC Hummer EV, the Lordstown Endurance is aimed at fleet buyers instead of retail consumers. The body-on-frame pickup truck features four in-wheel hub motors, which together have a maximum system output of roughly 600 horsepower. The truck will be able to travel up to 250 miles on a single charge and will also be able to accelerate from 0 to 60 mph in roughly 5.5 seconds. The Endurance will launch in Crew Cab configuration with a medium bed length and is priced from $52,500 USD, or $45,000 with federal rebates factored in.
The Lordstown Endurance will be built at the former GM Lordstown Assembly plant, which the Detroit-based automaker sold to Lordstown Motors for an undisclosed sum back in 2019. The Ohio-based company says it has already trialed pre-production prototype “Alpha” builds of the electric pickup and is now building the first “Beta” test vehicles before the truck enters production in September of this year.
While the GMC Hummer EV will arrive around the same time as the Lordstown Endurance, the high-end Hummer won’t be a direct rival to the fleet-focused Endurance. The future Chevy electric truck the automaker teased last year will likely be a more suitable competitor for products like the Endurance.