Basketball legend and GMC Hummer EV ambassador LeBron James has posted a video to his YouTube channel showing an Edition 1 version of the upcoming all-electric pickup truck on his driveway.
Starting the video with a friendly, “Sup, people,” James goes on to say, “Got a little sneak peek I wanna show y’all.” He then reveals the Hummer EV, which is so clean we can assume it either just finished being constructed or was carefully detailed just before filming started. At around the 1:15 mark, we see three onlookers in the middle distance, but it is not clear whether they are more impressed by the vehicle or by James himself.
The truck’s roof panels have been removed, which James both shows and mentions, but he seems more impressed by its infotainment screen and the fact that the Hummer EV can accelerate from 0-60 mph in three seconds. His greatest enthusiasm, however, is reserved for the vehicle’s Crabwalk Mode.
As GM Authority reported previously, CrabWalk takes advantage of the truck’s four-wheel steering system, turning all four wheels in the same direction, and thereby allowing the Hummer EV to be driven out of a difficult situation at an angle impossible in any vehicle with front-wheel steering only. As the promotional GMC video issued to promote Crabwalk, “Sometimes the biggest leaps forward are actually diagonal.”
“Don’t be surprised when you see me rolling down the street in this,” James says near the end of the video, though our lack of surprise will have to wait, since we don’t in fact see him driving the Hummer EV at all.
James is known to be a Hummer enthusiast. His mother Gloria gave him an H2 for this 18th birthday, whch led to an investigation into whether, as an amateur player at the time, James had illegally accepted a gift as a reward for athletic performance. He was later cleared of the matter.
Since LeBron turned 18 in December 2002, the H2 must have been fitted with the GM 6.0L V8 LQ4 Vortec engine. By comparison, the Hummer EV Edition 1 pickup does not have an engine at all, but rather three electric motors with a combined output of 1,000 horsepower. Launching in the fall of 2021, it will be the first Hummer EV to go on sale. Slotting at the top of the Hummer EV pickup truck range, the Edition 1 will also be the most feature-rich and, as a result, the most expensive, priced to start at $112,595.
To see James with the Hummer EV Edition 1, check the video below:
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Comments
I like what I see here.
Will have to watch for Bron around town here when he is at the crib.
Even here we could care less as we now have Mayfield and Chubb.
the only commercial more annoying than mayfield’s progressive commercials are aaron rodgers state farm commercials.
Agreed! Price of fame.
At least Baker brought his new rookie left tackle in on one of the commercials.
offensive lines get little respect. i’d use them for commercials before wr/qb/rb prima donnas. and they seem to have better personalities too.
C8.R,
Didn’t know you were a fellow Clevelander! Tough loss today, but it was a good run. My respect for you now went even higher lol.
Oh yeah, and screw LeQuit.
Lookin cool, pretty sure custom shops are getting ready for this. Low profile tires would throw off the look.
Hey after the purchase it is up to the owner how he or she destroys it.
Well put! I get so many people trying to trade their hideous trucks and expecting more money because of their lime green and chrome wheels or def delete and tuned (read: illegal) or whatever other crap. It’s all I can do to bite my tongue and not tell them that their are much cheaper ways to tank their trade value.
Anything he endorses i will not buy Gm should have found a better person. he is a racist and has hatred for people who have different opinions than his.
Hey even here in Akron the feelings are mixed anymore but he still has much marketing power with some.
James:
…..Sounds familiar.
You are a joke and to be honest you probably don’t have enough money to buy more than one product from GM at any given time. You sound real lame. Do you know in the past that racist people made cars and other people that wasn’t racist bought them. It’s racism everywhere and I don’t believe LeBron James is racist at all.let me ask you something what have you done for the community? What have you done for the greater good of the world or the United States of America? I’m waiting.
Nah, he is. But him representing the truck does nothing to deter me, its a freaking insane vehicle. That’s just stupid.
Sounds like you are describing Donald Trump!
@VIck Nah Joe Biden you bias fool they both got bad pasts
Big mistake GM, is that the best you can do?
looks like GM knows who their buyers are going to be the people who could afford and bought the escalades
Wow Even GM Is jumping on the ban wagon. Hey we don’t need to be shown the Vehicle by him what’s up with that!!!
with the trump haters in charge in govt. GM can not take any chances they will be blackballed and kill their sales
It’s called building hype. That’s it. I guarantee you’ve been influenced for other products or services by other paid spokespeople whether you recognized it or not. Settle down.
LeBron had a H2 Hummer when he was 18 it don’t really matter how you guys feel.Because I’m sure he doesn’t care about how you guys feel. All I know is the new Hummer is an awesome truck, And a man just happens to like hummers. So in other words take your skirts off little ladies and grow a set of balls.
Terrible take. You were doing great defending the truck, and then you tanked off a cliff.
Translation: “I hate black guys with legitimate money and skills, wah..”…
maybe I dislike people who I feel have weak morals
For the PRIVILEGED Few… wonderful GM.
This site has become fascist. I wrote a comment against Lebron James commercial – and voila – removed. Next if you criticize GM you may get a strike and Biden sticker.
no law enforcement agency should buy any gm vehicle when asked what he thought of 2 lasd deputies ambushed and shot in the face he was like why should I care you can take the person out of the ghetto but thats ok he is pc
If a white spokesperson was asked what do you think of the 20 killed and 80 shot in chicago last weekend and said why should I care do you think gm would keep them
Don’t know, how many white athletes talked about Sandy Hook, the Rockford Blowing Alley Shooting?. Oh and let not forget the current Capital Building / Inauguration Crisis…. any takers?
If asked I would hope they would say senseless violence is deplorable and if they did not any sponsorship’s should end, management should cut them if possible or at least suspend them.we all have to get along and start acting civilized and the ones on the fringes will mostly keep to themselves
voters were told elect biden and the violence in the cities will stop except it will not stop in the minority communities.
“…just finished being constructed…” Ha! Spoken like someone who has never seen a fresh-from-the-factory vehicle! I sell GMCs (for the curious I personally have a couple dozen customers with reservations on Hummers; at only $100 to reserve time will tell how many of those actually stick). They always come in with strings of hot glue coming out of the headliner, carpet/insulation fibers everywhere, etc. It’s really embarrassing when we have to show one of those before someone has had time to clean it up. “Yep, this is the condition they’re okay with shipping it out.”
It does look sharp. Not sold on those wheels, but we’ll see if I change my mind or maybe I’ll like another option more.