The Kia Cadenza and the Kia K900 have both been discontinued in the United States and will not return for the 2021 model year, the Korean automaker has confirmed.
The Kia Cadenza served as a direct rival to other mainstream full-size sedans like the Toyota Avalon and Nissan Maxima, but it only generated 1,265 sales in the U.S. in 2020, making it the second poorest selling Kia product behind only the K900. The K900, a full-size rear-wheel-drive luxury sedan, only attracted 305 buyers in the U.S. in all of 2020.
The decision to kill off the Kia Cadenza and K900 is indicative of the shift in consumer tastes from sedans to crossovers and SUVs, although Kia still has several sedan models in its portfolio in the way of the Rio, Forte, Stinger and the new-for-2021 K5. It’s worth mentioning that the discontinuation of the K900 also falls in line with Hyundai-Kia’s strategy to bring all of its luxury models under the umbrella of the fledgling Genesis luxury brand.
“As the auto industry shifts its focus from full-size sedans to SUVs, Kia is poised to succeed with a robust range of utility offerings which includes Telluride, Sorento, Sportage and Seltos,” the automaker said in a statement Tuesday. “As we realign our model lineup to meet consumer demands, the K900 and Cadenza will be discontinued for the 2021 model year.”
In a similar move, General Motors also killed off several of its sedan models over the past couple of years, including the Chevy Impala, Chevy Cruze, Buick LaCrosse, Cadillac CT6 and Cadillac XTS. Ford previously ended production of its sedan models as well, including the Fiesta, Focus, Taurus and Fusion. Both of the American automakers have indirectly replaced some of these hatches and sedans with equivalent crossover and SUV models, which not only sell better but in some cases offer stronger profit margins.