Back in March, GM Authority posted an editorial outlining some of the problems of modern GM vehicle tracking, including a lack of clarity and information provided to customers that choose to order a vehicle, rather than pick one up off a dealer lot. Backing the assertion is a number of GM Authority readers who have provided their own stories of frustration over the ordering process. Thankfully, it looks as though GM vehicle tracking just got a lot better.
As it just so happens, GM dealers now have a new tool at their disposal called “VINVIEW.” Introduced via a partnership with FreightVerify, a logistics and supply chain company, dealers for all four GM North American brands can now track new GM vehicle orders with greater ease.
Here’s how the new GM vehicle tracking system works. VINVIEW utilizes a vehicle’s OnStar module to track the vehicle location, providing near-realtime VIN location, mapping, and intelligent ETA for dealers.
A dealer can now use VINVIEW to pull up a vehicle order, and find information provided on the vehicle model, trim level, the last major “milestone” (such as if the vehicle was bayed is now ready for shipping), where it’s coming from, when it’s scheduled to be picked up, destination details, and ETA.
Essentially, VINVIEW provides an overview of the entire supply chain for dealers. As such, when a customer asks for more information on their new vehicle order, the dealer can use the new GM vehicle tracking software to provide the customer with an update.
For now, VINVIEW is only available to dealers. However, it bears to reason that at least a portion of the information provided could be made available directly to customers sometime in the future, which would no doubt fall in line with the expectations of some customers in the modern age of instant gratification.
Incidentally, the COVID-19 pandemic is partly responsible for this latest upgrade in GM vehicle tracking. We’ll have more information on how in the near future, but for now, make sure to subscribe to GM Authority for ongoing GM news coverage.