As the company’s regional subsidiary officially announced last September, General Motors is preparing to expand Chevrolet‘s RS lineup in South America. In keeping with the brand’s latest global marketing strategy, the automaker plans to use the sporty RS styling package to rejuvenate Chevrolet’s image in the region’s two largest markets: Brazil and Argentina.
While the Bow Tie brand has offered the RS trim in several South American countries for a few years now, the sporty looking trim level first arrived in Brazil in late 2020 with the local launch of the new 2021 Chevrolet Onix RS. As such, the Onix was the model chosen to inaugurate the RS trim in the Brazilian market and drive the badge’s expansion to other models of the brand that will soon arrive in South America.
“The RS trim in the Chevrolet line brings an aspirational focus and adds a very sporty look to the vehicle,” said Marketing Executive Director at GM South America, Hermann Mahnke, in a previous press release. “The package provides an exclusive appearance by accentuating the body’s aerodynamic lines and giving a more striking design to the interior,” he explained.
The RS (Rally Sport) variant is one of Chevrolet’s most successful special editions in the world, as its exclusive finishes provide a sporty design to the vehicles while maintaining an affordable price level. For this reason, GM decided to establish the badge as a dedicated trim level with which Chevrolet can bend the rules and reach different customer profiles in all markets.
In both the main two markets and the rest of South American countries, the RS trim level will gradually be incorporated into most of the vehicles in Chevrolet’s current lineup. According to GM South America Product Manager, Agustín Mazzola, the RS edition in that region will be positioned between the entry-level and range-topping trims of each of the selected nameplates.
The all-new Chevrolet Tracker and the recently updated Chevrolet Cruze are expected to be the brand’s next vehicles to receive the RS trim in South America. Additionally, the trim level has been confirmed for the refreshed 2022 Chevrolet Equinox scheduled to arrive in the region later this year. The idea is to offer an option for each customer profile, including the new sporty RS and the existing, more elegant Premier trim.