Two weeks after unveiling the 2021 Chevrolet Silverado in definitive form for the Argentine market, which occurred just before the end of 2020, General Motors has revealed the strategy it devised to reintroduce the full-size pickup in the country. During a press conference, GM Argentina executives confirmed that the Silverado will be one of the most important launches they will make this year.
Basically, the automaker intends to take advantage of various favorable circumstances to position the Chevrolet Silverado as the best-selling model in its segment in Argentina, as well as in the rest of the Mercosur countries of South America. According to Autoblog Argentina, GM’s strategy is based on two major competitive advantages that facilitate the commercialization of the Silverado in the region: the new diesel engine and manufacturing in Mexico.
When it enters the local market during the first half of this year, the Chevrolet Silverado will be the only full-size pickup to offer a diesel engine in Argentina, and will mark a clear difference from its historical rivals recently introduced in the country. Both the Ford F-Series and the Ram Pickup ranges are only available with gasoline V8 engines the significantly limit their volume in the Argentine market.
In contrast, the new Duramax turbo-diesel 3.0L LM2 inline-six will help the Chevrolet Silverado adapt to the needs of pickup customers for the first time in the South American country. Its locally certified output of 281 horsepower and 457 pound-feet of torque, along with its low fuel consumption, will make the Silverado the ideal choice for those looking to replace their midsize pickup without incurring long-term unsustainable expenses.
In addition, GM executives announced that the 2021 Chevrolet Silverado will be “competitively priced” in Argentina, thanks to the fact that the units for that country will arrive imported from the GM Silao plant in Mexico. Both countries have a trade agreement that allows the importation of vehicles without paying tariffs, so the Silverado will be the only half-ton pickup free of extra-zone taxes in the Argentine market.
These two important competitive advantages, together with the tax exemption for trucks in that market, make the Chevrolet Silverado very well positioned to become the benchmark and driver of the full-size pickup segment in Argentina. The Silverado has a high level of recognition in the country, where the nameplate was established in the 1980s and was manufactured until 2001.