At the end of December, General Motors Mexico celebrated the 10th anniversary of its Cheyenne Brigide, the company’s first major community support program in the Latin country. During its first decade of operations, this social responsibility project has gained public recognition throughout the Mexican Republic, impacting more than 600,000 people in some 290 communities.
The Cheyenne Brigade supports the most vulnerable population living in hard-to-reach areas in Mexico and is made up exclusively of a fleet of Chevrolet Cheyenne pickup trucks, which are the range-topping variants of the Chevy Silverado in that country. Its main focus is promoting sustainable projects, transporting construction materials, raw materials and humanitarian aid in the event of natural disasters.
“General Motors has been in Mexico for the past 85 years, and the Cheyenne Brigade is a testament to our social commitment,” said Communications and Public Relations Director at GM Mexico, Tere Cid, in a press release. “We will continue driving many kilometers to reach communities in need of support,” she added.
Since its foundation at the end of December 2010, the Cheyenne Brigade has accumulated more than 620,000 kilometers transporting essential aids in a total of 25 states across Mexico, and has been present in the most difficult moment that the country has experienced during this period. Its first mission in 2010 was to relieve families affected by Hurricane Alex in Coahuila, transporting 60 ecological stoves to the communities of Monclova and Sabinas.
In 2017, the Cheyenne Brigade provided support to the authorities and families most affected during the devastating 7.1-magnitude earthquake, along with subsequent earthquakes that struck Mexico that year. Meanwhile, in 2020, this exemplary GM program helped distribute 66 percent of the nearly seven-million N1 and N95 masks produced at GM’s manufacturing complex in Toluca, which were donated to public hospitals.
As such, the Cheyenne Brigade just celebrated the 10th anniversary of its operations supporting Mexican communities, while reaffirming its commitment to continue providing aid, to develop sustainable projects and to contribute to the development of the Latin American country. To achieve this, the automaker will continue to work hand in hand with the more than 50 non-profit institutions with whom it has coordinated projects so far.