General Motors has filed to trademark BrightDrop ERLV, ERLM1 and ESR1 names in January 2021, GM Authority has uncovered.
These trademark applications were filed on January 15th, 2021 with the United States Trademark and Patent Office (USPTO) and list “electric vehicles,” as their goods and services category. The ESR1 also has “self driving transport vehicles,” listed as an additional goods and services category.
The ERLV trademark application is assigned serial number 90468924, while the ERLM trademark application is assigned serial number 90468888. The ESR1 trademark application is assigned serial number 90468948.
These filings represent the first time that GM has filed to trademark these BrightDrop brand names with the USPTO.
According to BrightDrop’s website, the term ‘ERLV’ stands for Electric Rapid Load Vehicle. It’s not clear what the ERLM1 and ESR1 abbreviations may stand for, however the ERLM1 application is believed to be related to the ERLV in some fashion.
In a statement released earlier this year, GM said BrightDrop will develop “an ecosystem of electric first-to-last-mile products, software and services to empower delivery and logistics companies to move goods more efficiently.” With this in mind, it seems likely that the ERLV, ERLM1 and ESR1 trademark applications are for delivery vehicles or other similar solutions that could improve the productivity of companies like FedEx or UPS, for example.
BrightDrop also filed to trademark the EP1 and EV600 names with the USPTO this week.
The BrightDrop EP1 is described by the company as a “propulsion-assisted, electric pallet developed to easily move goods over short distances,” like from the delivery vehicle to the customer’s front door, for example. The trademark application for EP1 was filed in January 15th 2021 and is assigned serial number 90468852.
The BrightDrop EV600, meanwhile, is a battery-electric delivery van that will enter production later this year. FedEx has already placed an order for 500 examples of the EV600, which has an estimated range of 250 miles. The trademark application for EV600 was filed on January 15th, 2021 and is assigned serial number 90468984.