General Motors has filed to trademark BrightDrop ERLV, ERLM1 and ESR1 names in January 2021, GM Authority has uncovered.
These trademark applications were filed on January 15th, 2021 with the United States Trademark and Patent Office (USPTO) and list “electric vehicles,” as their goods and services category. The ESR1 also has “self driving transport vehicles,” listed as an additional goods and services category.
The ERLV trademark application is assigned serial number 90468924, while the ERLM trademark application is assigned serial number 90468888. The ESR1 trademark application is assigned serial number 90468948.
These filings represent the first time that GM has filed to trademark these BrightDrop brand names with the USPTO.
According to BrightDrop’s website, the term ‘ERLV’ stands for Electric Rapid Load Vehicle. It’s not clear what the ERLM1 and ESR1 abbreviations may stand for, however the ERLM1 application is believed to be related to the ERLV in some fashion.
In a statement released earlier this year, GM said BrightDrop will develop “an ecosystem of electric first-to-last-mile products, software and services to empower delivery and logistics companies to move goods more efficiently.” With this in mind, it seems likely that the ERLV, ERLM1 and ESR1 trademark applications are for delivery vehicles or other similar solutions that could improve the productivity of companies like FedEx or UPS, for example.
BrightDrop also filed to trademark the EP1 and EV600 names with the USPTO this week.
The BrightDrop EP1 is described by the company as a “propulsion-assisted, electric pallet developed to easily move goods over short distances,” like from the delivery vehicle to the customer’s front door, for example. The trademark application for EP1 was filed in January 15th 2021 and is assigned serial number 90468852.
The BrightDrop EV600, meanwhile, is a battery-electric delivery van that will enter production later this year. FedEx has already placed an order for 500 examples of the EV600, which has an estimated range of 250 miles. The trademark application for EV600 was filed on January 15th, 2021 and is assigned serial number 90468984.
Subscribe to GM Authority as we dig into what GM has planned for these various BrightDrop related trademark filings, as well as for more BrightDrop news, GM trademark news and GM news coverage.
Comments
I’m excited for the whole of GM. For the first time in my life.
this is more exciting and meaninful than the hummer ev.
This has the potential to have a significant impact on the day to day lives of everyone, especially as deliver services continue to explode. Most won’t be aware of such an impact. The Hummer on the other hand will be far more visible but will have no impact for most Americans due to its cost.
Excited to see the transition to EVs and what truly will be available for products.
They both will pay off development cost in more than one way.
These are no impact for the regular consumer but the economic impact could be large for companies and investors. For delivery these could reduce the cost to the companies and if they do they will make more money and the investors will make more money. GM will make more by selling more.
When it comes to the stock the feel good nature of this is not in play its is more dollars and sense. In fleets these will make an impact.
GM just needs to make sure they support these like they should and it will give them a major leg up over any start up.
From what I heard of the platform new generations of the Ultium batteries can easily be swapped in place of the older units. So this could be doubly good.
That’s a good point. I could see them replacing the batteries in what would be by then older vans several years from now and keeping them on the road, thus improving the owner’s return on investment. The US Postal Service has been limping along with the same vehicle long after its “sell by” date, so just think how long they could keep a well maintained electric van.
Whenever GM gets to the million mile battery, this may not be needed though! 🙂
I betcha it’s a new naming convention for Cadillac. They’re about due for another change. Lyriq is already growing stale plus the Germans do it this way.
next new thing vehicles will be stolen for there batteries or electric motor assembles
brightdrop. What’s it supposed to mean? A bright new idea for managed, increasingly robotized freight “drops”? I mean, it all sounds good and cutting edge and all in a “furthering the march towards a bright post-human future” where eventually all the terminals and vehicles and operations will be automated. But with the sparkly clean and fresh ostensibly pollution-free bright new future will come a drop in the number of humans needed to perform their usual functions, aka jobs: it’s kind of an age old homo sapien survival trick – working to earn money to pay for food and shelter and gm vehicles and so forth…
Okay, whatever who cares about all that as long as we can talk about “clean air” and “delivery operations ecosystems”? Which roll beautifully off the tongue by the way and sound really neato unlike “brightdrop” which to me has a dorky Chinese startup kinda vibe to it. But gm’s future IS heavily invested in China and the limp all lowercase letters ARE proliferating throughout the gm ecosystem for SOME reason which simply eludes ignoramuses like me. But what the hell do I know, anyway? Probably time I rebrand myself idiotboy and stop being so darned old fashioned and obtuse. Maybe it’s time to get with the program.
brightdrop. What’s it supposed to mean? A bright new idea for managed, increasingly robotized freight “drops”? I mean, it all sounds good and cutting edge and all in a “furthering the march towards a bright post-human future” where eventually all the terminals and vehicles and operations will be automated. But with the sparkly clean and fresh ostensibly pollution-free bright new future will come a drop in the number of humans needed to perform their usual functions, aka jobs: it’s kind of an age old homo sapien survival trick – working to earn money to pay for food and shelter and gm vehicles and so forth…
Okay, whatever who cares about all that as long as we can talk about “clean air” and “delivery operations ecosystems”? Which roll beautifully off the tongue by the way and sound really neato unlike “brightdrop” which to me has a dorky Chinese startup kinda vibe to it. But gm’s future IS heavily invested in China and the limp all lowercase letters ARE proliferating throughout the gm ecosystem for SOME reason which simply eludes ignoramuses like me. But what the h3ll do I know, anyway? Probably time I rebrand myself idiotboy and stop being so darned old fashioned and obtuse. Maybe it’s time to get with the program. Naah