General Motors Unveils New Logo
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General Motors has unveiled a new corporate logo. The new GM logo incorporates lowercase script with the “m” underlined, surrounded by a square border with rounded edges. The new logo is intended to acknowledge General Motors’ latest focus on electric vehicle technology and vision for a world with zero crashes, zero emissions, and zero congestion.
“As GM amplifies its EV message, it has also created a revitalized brand identity designed for a digital-first environment,” General Motors states in a press release. “The new logo builds on a strong heritage while bringing a more modern and vibrant look to GM’s familiar blue square. The new brand identity extends to technology brands including Ultium. The team of GM designers tasked with creating the new logo considered how to balance the history and trust inherent to the existing design with GM’s vision for the future.”
The new General Motors corporate logo will feature a variety of different colors, including several blue tones, the latter of which is intended to “[evoke] the clean skies of a zero-emissions future and the energy of the Ultium platform.” The underlined “m” is intended to look like an electrical outlet.
The updated corporate logo will be used in all corporate communications going forward, and coincides with the launch of a new marketing campaign titled “Everybody In,” which will promote The General’s range of all-electric vehicles designed to fit the lifestyle and budget of every new car buyer, including for work, adventure, performance, and family. The range of new EVs will include Cadillac, GMC, Chevrolet, and Buick products.
General Motors has announced it will launch 30 new all-electric vehicles worldwide by the 2025 calendar year, with more than 40 percent of GM’s U.S. portfolio equipped with battery-powered propulsion by the end of 2025.
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Not a fan, much prefer the existing one! My all time favorite the 1938 to 1964 one.
You can put this with the torque badging. It looks stupid and meaningless. The current logo has an imperative image about itself. The new logo looks amateurish and lacks the a leadership ambiance
Displacement numbers are meaningless in Electric Vehicles as there is no Engine. Torque badging makes much more sense, they just got a head start on it.
You can put this with the torque badging. It looks stupid and amateurish. The current GM logo is a bold imperative image while this new logo lacks a leadership ambiance
Somebody smoked too much grass at the “designer and artist” party that night. I love how these potheads know that the logo “evokes clean skies and zero emissions…” Where can I get a job like this!
What a fools errand this is.
Maybe Ford will now have to change their 100+ year logo. Or Mercedes-Benz will add some points to their Star. LOL
You don’t buy the car because of the Logo. BUT a logo denotes Instant Recognition, Strength, and Staying Power of the maker. The new on does none of this!
The “gm” logo wont be on any car, just as the previous “GM” logo. Brand logos are on the cars.
Look at the decals on the glass on the cars.
It will be used on parts for identification.
@Nebula: yes, common parts may be marked “gm”.
But even engines, even if common to all brands, are branded “Buick”, “Chevrolet” or “Cadillac”.
WOW that change will make me buy GM. HAHA
further proof Mary Barra must go..I sold all my GM shares.
Now that we’ve gotten rid of Trump and his henchmen, let’s do the same for Barra.
Lower case letters show weakness, not strength! Barra will run this company in the ground. EV’s only??? I would NEVER buy one! But, then again, who asked me?” New logo is a LOSER!!!
It’s only a matter of time before you will not be able to buy an ICE vehicle. gm isn’t going to let VW and Tesla take over the market. The only place a normal buyer sees the gm logo is on their manual. I think we’re making a big deal over nothing.
What are you talking about? It’s on their HQ Bldg. in thirty foot square letters AND every P.R. and adv piece, as well as parts packaging ——- it’s EVERYWHERE. It’s the “corporate identifier”. It’s the “corporate symbol” AND it’s poorly done. DUMB. AND it remains to be seen when ICE vehicles go away. It will be a LONG TIME yet and then a robust used car market ——- unless the new dolts in Washington ban them.
If we could survive the last four years under Fur Trump, we can survive a logo change and embrace good government.
👎👎👎👎👎👎👎👎👎👎🤮
Because all 310+ million people in the US drive past their HQ building(s)? Last time I checked I see commercials for Cadillac, Chevrolet, Buick and GMC.
If Tesla can make an ugly electric truck, then GM can make an ugly logo to match them.
It’s a very weak design. Lower case logos turn me off.
Why didn’t they go with three circles for zero, zero, zero! I thought this was a joke at first (maybe just to be used on the electric cars. This is just as bad as getting rid of the wreath around the Cadillac emblem.
Joe in T.O.
comic sans version on twitter (@mcmike) is much better
At least Now I know where the 2017 Holden marketing team went.
To Detroit to design the new GM logo 😰
About as strong and crisp as wilted lettuce.
It’s just a logo! The mentality of the bashers definitely shows what their logo would look like ! “PATHETIC”
HI Good
Bring back the red bowtie on performance chevy vehicles…
Bring back Goodwrench
Bring back GM Performance Parts
rotate logo counter clockwise , reads elon 🙂
How exactly does this ‘new’ logo relate to Electric Vehicles?
What exactly is the underline supposed to represent?
It’s lower case— and that is supposed to be woke somehow?
I think GM might better put a Chinese Character in a circle to
satisfy their largest market!
how many people here think big oil is just going to roll over for the EV craze ?? they have too much invested and i see $1 a gallon gas coming
motorman, i think your right. I know corporate PB and Exxon have invested heavily into battieries, but US Fracking companies run the oil show and have no intention of leaving. Anyone remember when they whipped the Saudis in 2015? back when gas was 1.50 a gallon with taxes???
also road taxes and power grid. the “EV advantage” is that you dont pay gas prices, most of which are road taxes these days. many states are switching to higher EV registration Fees to offset the lost road taxes. further the electric grid will need to match the energy or exceed that of the gas saved. Sure tesla claims 108 MPGe, but MPGe is only starts its measurement after the battery is fully charged. Now consider that batteries are 90% efficient, 90% transmission line losses comming from a gas generation station that is 60% at max efficiency, your 108MPGe tesla is only making 50MPG, or your standard prius or camary hybrid. Same with the New Hummer EV, its supposed to make 48MPGe, which is about 22mpg actual. when this massive new requirement for energy hits a grid that is not prepared for it, rolling blackouts wide and vast. and the need for massive increases in eletric costs to overhaul the eletric grid.
As America sinks into the Abyss so does GM. This looks so 2020 hip and wimpy and weak and is a change nobody asked for!