General Motors released details on its new Everybody In marketing campaign this week, which is an integral part of its “comprehensive efforts to accelerate mass adoption of electric vehicles,” the automaker said.
Through Everybody In, GM hopes to set an “inclusive tone for the company’s EV future,” by showing how all consumers have the ability to get behind the wheel of an electric vehicle and not just wealthier ones. The campaign will highlight the range, performance and flexibility of the automaker’s new Ultium lithium-ion battery system and Ultium Drive motors and put the spotlight on its recent $27 billion investment into EV and AV technology. The campaign was announced in unison with the unveiling of the automaker’s new corporate logo this week.
“Everybody In demonstrates our intent to lead, while inviting others – policymakers, partners, individuals – to play an active role in moving society forward, whether that’s helping to expand infrastructure, advocating for progress in their communities, or simply taking an EV for a test drive to learn about the benefits of EV ownership,” General Motors’ chief marketing officer, Deborah Wahl, said in a statement.
GM did not provide very many details on the specifics of Everbody In, although it will rely heavily on influencer marketing to grab the attention of younger consumers. The automaker said it will hire “influencers who defy expectations and represent all walks of life,” for the campaign, including professional surfer and shark attack survivor Bethany Hamilton, fitness instructor Cody Rigsby and gamer Erin A. Simon.
The automaker also plans to launch a new website in unison with the Everbody In campaign at GM.com. The new site will go live on January 11th, 2021 and will share new information on emerging GM EV technology, as well as stories on the automaker’s journey to develop new EV and autonomous driving technologies.
“GM.com will celebrate the people and the technologies that are moving GM forward and play a meaningful role in bringing news and updates to audiences around the world,” the company said.
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Comments
The new logo is cotton soft. I really hate how all of these companies make these soft edge logos with soft colors. Then again I am not surprised as america is a feminized nation.
I must say that there is nothing stopping me from buying a GM vehicle today. The only thing that could stop me is no money and horrendous credit. So not sure why they need to set an “inclusive” tone. GM is a corporation and the only colors they should care about is green and black. Black for good finances and green for a good profit. So it goes without saying that they will accept willful paying customers. What a joke this society has become.
I digress but I truly pray that one day we can go away from being spoon fed some type of message. Just make a cool car advert! Rant over. So please forgive me.
You must be really insecure of your masculinity if curves and soft colours threatens it.
I won’t argue with men like you as men like you mess the point and are blind to what is going on in the west.
Trust Troy….these are the softest of “men”. Their psyches can’t handle rounded edges. The edges must be hard and angular like on the Ford logo.
A bunch of Agro- white men stormed the nation’s Capitol the other day attempting to kidnap, hurt, and possibly kill members of Congress and you’re worried we’re too soft of a nation because of a logo? Seriously, stop playing victim for once and look around at the destruction of hyper masculinization.
You must’ve really been appalled at the Portland riots that laid siege to a police station for months. Or the CHAZ in Seattle.
Companies constantly rebrand. It’s how the marketing executives justify their jobs…
Andy, you must be an idiot if you believe the news media that it was a bunch of trump supporters that stormed the capitol. Project veritas has video evidence that the violence at the 2016 rallies was antifa implants. We know antifas MO is violent riots and that they attempted to portray the proud boys as racist by going as far as throwing frisbees with confederate flags at them (because when they tried to send in moles carrying confederate flags proud boys kicked them out). Trump supporters are supper controlled in their manerisms. Look at the 2A rallies earlier this year, no incidents and the streets were cleaner than when MAGA America s found them. Same can’t be said for Kenosha, portland or anywhere BLM and Antifa has been.
I’m sorry you only get news from right wing propaganda and known sources of misinformation. No point arguing with you when you clearly live in your own fact-free bubble.
They are videos of capitol police escorting buses of fake protesters in. There are pictures of people who were there who were also part of BLM and Antifa riots. Left and right are both just political theater. The same people are pulling the strings regardless of which side currently sits in the White House.
I will say it again the Unites States is a feminized nation. I was busy at work so I did not follow the situation. With that said I don’t like both parties. One for its history and one for not having a backbone. Politicians needs to realize that they are not demigods and are not untouchable. I don’t feel sorry for any law maker. Countries and coalitions are formed this way. Study human history and you will see this. Hell start with your own country. Hyper masculine men founded the known world mate. I am not playing the victim. I still work and earn my keep and steer clear of all this drama in the world. When one studies history they first look at the religion, architecture, and arts as that can tell a lot about society. Hence me calling the logo soft. As many companies are doing this.
Curious what do you think about the other American cities of Minneapolis, Los Angeles, Saint Louis, Chicago, Seattle, and Portland. All of which have seen major destruction this year and it was praised? They are ran by people that you will probably praise just judging by your comment. Did you denounce those actions?
With all of that said, the binary protests/riots of both sides were a wake up call to politicians. Politicians do not listen to the people that they are supposed to represent and have placed themselves on a demigod status.
Also don’t be so dramatic they basically allowed them to walk into capitol hill. Anyone who has done security in any capacity could tell you that they were not serious in the efforts. Your overlords were and are safe.
Yes, and facing major felonies by “walking in “.
It’s a difference burning down a CVS and invading the Capital building looking to “Whitmer” Congress because Agent Orange told them to.
Well, at least the real Agent Orange didn’t dodge Vietnam…..
Who said protests have to be peaceful Fredo?
Says the 1st Amendment, Mr “Q”…
I agree with everything that you just said. I just find it silly to link a logo change to that.
Electricity isn’t hard, it flows and bends and is blue. This works
A bunch of lily-livered schmoozes is what they’re turning into there at gm.
I Repeat, A bunch of lily-livered schmoozes is what they’re turning into there at gm.
are you going to link to the video or not?
Count Me OUT if GM does not offer me the vehicles I want to buy.
Obviously Tigger.
Count me OUT if you are not offering vehicles I want to buy…
Of all the things to fix at GM the logo was not really one of them.. Even now it is not really an improvement.
It is ok to update a logo but it should still be instantly recognizable. This will be gone in 3 years when they find people really are not connecting to it.
The key it to retain the base and add new people. This move will lose much of the base.
People will connect with the new logo. The biggest demographic(females) who buy their CUVs and SUVs will like it I am certain. GM will continue to lose its hardcore supports as they continue to go down the woke drain.
Most people really have little clue of the GM emblem.
Recall when Lutz tried it on the cars 18 years ago. Most people really did not know or care. Even most would struggle with identifying the FCA logo.
The GM emblem means more to Wall St than the average person in the public.
It’s was actually about 12 years ago but still a solid point C8.R and I think you are right.
I checked it was 2007. I have one on my 08 Bu now. It was removed a couple years later when Lutz left.
Right it was ’07. I remember the new SUVs that year launching with it.
GM sold 8 million vehicles last year. They managed to grow truck sales during a year that had tremendous losses in most industries due to the bogus lock down. They have had consistent high profits for the last several years, except for 2020. I don’t think GM is in any trouble. The future is EVs. Staying stuck in the past woud ensure GM’s doom.
When I am rock crawling in a Hummer in a few tears, I won’t care about a logo.
I don’t think the ad is inclusive enough? What about surfers with no arms? or no legs? What about trans gendered cat people? What about hemophiliacs that identify and gender binary firetrucks? What about the blind? You should design cars with them in mind too, what about the dead? The dead aren’t important to you? Bigots……
By not including these categories GM or sorry…..gm, you’re basically nazis, literally.
Some good comments on both above…it is great when people can share thoughts. However, going to attempt to get us back on topic and what I think is just a fact. The article says “get behind the wheel of an electric vehicle and not just wealthier ones. ” Well, unless you have no debt, 20,000 in bank for a “rainy day”, and can pay cash for the car…you should not be buying a new car – go used.
Looks like GM is going all TRON.
Looks like GM is going all TRON.
What happened to America loves Baseball, hotdog, apple pie, and Chevrolet. I love that message.
I test drove a Bolt yesterday. Very impressive. A lot of torque. Current pricing has them at around $25,000, even though MSRPs are right at $40,000.
A lot of fun to drive. Great upright seating position. 259 miles is a good range. I think I might get one while I await the C8s to be priced without dealer markups.
Should be in the colors of the lq…..community or the colors of inclusion the last thing you want today is to be canceled
Malaise era II here we come!
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