As part of its efforts to achieve “zero crashes,” General Motors is introducing a new safety brand dubbed Periscope. The automaker says that the new brand “represents a holistic approach to vehicle safety.”
General Motors’ new Periscope safety brand covers three key areas, including vehicle technology, research, and advocacy.
The in-vehicle safety technologies under Periscope include several systems already offered on General Motors vehicles, such as Buckle to Drive, which will lock a vehicle in Park and won’t allow the driver to shift until he or she has fastened their safety belt, as well as Teen Driver mode, which helps to encourage safe driving habits. Safety tech also includes OnStar Guardian, which extends certain OnStar safety features to a smartphone app.
On the research side, Periscope seeks to advance available safety technology features and efficacy through partnerships with world-class institutions, such as the University of Michigan Transportation Research Institute (UMTRI). General Motors points out that a landmark study conducted in 2019 and 2020 analyzed the efficacy of GM Advanced Driver Assistance Systems in reducing crashes, demonstrating the how General Motors safety systems (such as Automatic Emergency Braking, Lane Change Alert, and Lane Keep Assist) were impacting real-world safety outcomes.
The final branch of Periscope is advocacy, wherein General Motors will work with groups like Safe Kids Worldwide and DoSomething.org to provide education on safe driving habits and practices. “Periscope will help bring increased focus and vision to this ongoing work under one common safety umbrella,” General Motors states.
Under Periscope, General Motors hopes to make advances towards its stated goal of “zero crashes,” which is part of the automaker’s larger vision for “zero crashes, zero emissions, and zero congestion.” A major component of GM’s “zero emissions” goal is the rollout of new all-electric vehicles, which includes the launch of 30 new EV models worldwide by 2025, while “zero congestion” will largely be achieved via implementation of autonomous driving solutions like the Cruise Origin self-driving car service.
The introduction of the Periscope safety brand coincides with GM’s rollout of a new corporate logo and a new EV-centric marketing campaign titled “Everybody In.”
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Comments
Wait, so will this be a new car brand, or a tech brand putting safety stuff in existing GM vehicles?
Please read the article. It’s all there.
This is fine and all, but just like with Volvo attempting the same thing (sounds like GM may have copied Volvo here), reducing crashes/deaths all starts with the huge need of better driver education and more restrictions on attaining a DL to begin with. Your DL is property of the state in which you live or are licensed. It’s not your DL. In this country, it’s way too easy to get a DL and people aren’t properly trained before being handed keys to a machine that can easily kill. What’s more, unless there is more cooperation from other brands, what about the moron in the other car that doesn’t have this tech? Doesn’t do much good if a young and inexperienced driver in a Prius is more interested in that text than driving and they run a light and smash into a vehicle filled with every safety feature known to man.
Maybe they need to drop the “zero crashes” and just go with trying for zero deaths first.
Reducing crashes will reduce deaths.
Troy Savary: Yes. I’m assuming you are agreeing with what I said? You did read what I said correct, or just the last line?
Aw, such a warm and fuzzy touchy feely schmoozy video here.
That video was done by their snowflakes.
So safer cars is something not to be desired? Go ahead, remove yourself from the gene pool by living dangerously. The rest of us will not kiss you.
Cool name, crappy logo! Periscope would have been a good replacement for Super Cruise which makes me think of some lame cruise control tool.
Periscope would even make for a good GM/Honda online app
Censoring crashes with big tech like Big Tech censorship crashes free speech!
Hmm, we know you’re running for your life from a psychotic band of “peaceful protestors”, but, sorry you’ll need to buckle up before Big Sibling’s gonna let you start the car. It’ll only take a few extra seconds… and we think you were down for a beating anyway, we’ve been listening to your conversations and frankly, we don’t like you. We strongly advise you to change your perspective. Ignition defeat activated for 120 seconds… penalty for wrongthink ending in T-Minus 119, 118, 117…
Well they’re free to start their own platforms..
Indeed they are and we’re free to be led down the path…
Canceling crashes with big tech like Big Tech crashes free speech!
Hmm, we know you’re running for your life from a psychotic band of “peaceful protestors”, but, sorry you’ll need to buckle up before Big Sibling’s gonna let you start the car. It’ll only take a few extra seconds… and we think you’re down for a beating anyway, we’ve been listening to your conversations and frankly, we don’t like you. We strongly advise you to change your perspective. Ignition defeat activated for 120 seconds… penalty for wrongthink ending in T-Minus 119, 118, 117…
this stuff is mainly for people who drive like crap and especially when they age they are more likely to be totaled,raising the cost of insurance for everyone.
Can someone recommend Bikinis? Thanks x