The Chevy Silverado Trail Boss has shown impressive sales strength as of late, racking up both younger buyers and conquest sales, as GM Authority covered previously. Now, GM Authority has learned that General Motors has increased production capacity for the Silverado Trail Boss.
According to plant memos seen by GM Authority, GM has increased capacity for the Chevy Silverado Trail Boss. It is currently unclear exactly how much production has increased. However, we do know that the Trail Boss accounts for 20 percent of Silverado 1500 sales in the U.S., as confirmed to GM Authority by Assistant Manager, Product and Brand Communications, Chevrolet Trucks & Full-Size SUVs, Mike Ofiara.
According to the Q3 2020 Chevy Silverado sales figures, General Motors sold 310,593 units of the Silverado 1500 in the U.S. through the first nine months of 2020. As such, it bears to reason that General Motors sold roughly 62,119 Chevy Silverado Trail Boss models during that time period, per the confirmed 20-percent figure cited above.
Chevrolet Silverado Sales Breakdown - Q3 2020
| Model | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| Total | -5.1% | 147,484 | 155,482 | +0.6% | 414,650 | 412,259 |
| Silverado LD | -9.6% | 108,203 | 119,641 | -1.1% | 310,593 | 314,067 |
| Silverado HD | +9.1% | 37,322 | 34,212 | +4.3% | 99,374 | 95,249 |
| Silverado MD | +20.3% | 1,959 | 1,629 | +59.1% | 4,683 | 2,943 |
Ofiara also confirmed that the Chevy Silverado Trail Boss Custom and LT are the “top two conquest trims” in the Silverado model lineup, attracting “the youngest [Silverado] buyers.”
As a reminder, the Chevy Silverado Trail Boss was introduced for the 2019 model year, offering several off-road-ready upgrades. These include 4WD and the Z71 package as standard, including off-roader suspension with Rancho twin-tube shocks and a two-inch lift, Hill Descent Control, skid plates, and all-weather floor liners, as well as 18-inch wheels with Goodyear Wrangler Duratrac tires, and an Autotrac two-speed transfer case.
To note, General Motors does not offer a Trail Boss trim for the Chevy Silverado HD model line, although GM Authority readers did find the idea appealing in a poll last year.
Going forward, General Motors will now open up orders for the Silverado Realtree Edition, a special edition model based on the Chevy Silverado Trail Boss Custom.
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Comments
Just confirms to GM that a Raptor competitor is worthy of being made
Not really. The Trail Boss accounts for a much higher volume of trucks that turn more profits.
The Raptor is good for magazine covers while the Boss is good for making money.
GM did the right thing building the ZR2. They kept it affordable and have made good money on it.
The Trail Boss has done so well Ford has copied the idea now.
The first thing young guys do around here is put black 18 inch rims with either BF Goodrich K02 or Goodyear Duratracks and put a lift on their truck. It doesn’t surprise me in the least that folks are flocking to the trail boss package. The off road segment continues to see exponential growth. The Ford Raptor started it all, then Ram came out with the power wagon and the newly released TRX. The ZR2 is fantastic but GM really needs to bring a “super truck” full size to compete with the Raptor and TRX. And while freaking awesome I don’t think the new hummer truck with the $112k price tag really competes. Need to be around $70k.
Can we get some double cabs with a 6.2 in the pool??? I have a crew cab, and hate the crew cab.
Amen on the dbl cab 6.2!!! Had my ordered “delayed” 3 times over lack of production.
Gee, I can’t imagine why the truck presented to the consumer as having “balls” would sell well. Are you telling me truck buyers might want guts and grunt and power? Who would have thought that?
I hope this opens GM’s eyes and we get some serious contender badass options now instead of just stickers and black wheels.
C’mon Mary, let the boys build the trucks!
Chevy does not put a 6.2 in the double cab
Hail Mary, to that one Chevy Guy, Loved it.
Have had a Dbl.cab Z71 with 6.2 on order for over 4 months they say no production date yet How about building the ones on order before you say your going to boost production on other models mine is an RST. This run around getting to be a joke maybe ordering what you want just does’nt work anymore with GM. Anyone else order one and how long did you have to wait on them to decide to build it?
I know they are focusing on building crew cabs but they used to put customer orders first.I would cancel and wait for a ’22 with an interior you are paying for but getting if you can.
ROD
Ordered a DBL cab 6.2 Trail Boss Custom in April, delayed for respirator construction. Re-ordered in June, was told 6.2’s were being put into more higher end crew cabs and there would be a delay. Re-ordered in July and got same excuse as June and the I gave up.
Waiting to see what a ’22 looks like.
That’s my story.
I think they just build what they want either take it off the lot or not at all.They have 30 days and I guess I will buy something else. Drag race season going to be starting and I need a tow vehicle sold my other truck and I’m not waiting till the last minute .What a shame been driving GM trucks all my life but I might have to try another brand
The 2020 silverado was named the most unreliable vehicle this year…so I’ll pass on the overpriced junk.
8 speeds got a go, no way would I get one of those. they used to say do not the first year model, maybe now it is first 3 yrs? I am suspect of user reports, I think some people exaggerate minor issues to major or could be a brand hater and they do not differentiate between engines and transmissions combos. maybe biden and the squad can make the OEMs disclose the top 20 expensive warranty claims and the top 50 common claims?
Build your own on line says you can get a Custom Trail Boss w/Double cab and 6,2. Tried to order one thru dealer and the order was rejected. Ordered w/ Crew cab 13 weeks ago and dealer says shows order accepted. Would wait for 22’s but GM card earnings have expired.. So far they have frozen the account until truck arrives .. I hope they are patient.