The Chevy Silverado Trail Boss has shown impressive sales strength as of late, racking up both younger buyers and conquest sales, as GM Authority covered previously. Now, GM Authority has learned that General Motors has increased production capacity for the Silverado Trail Boss.
According to plant memos seen by GM Authority, GM has increased capacity for the Chevy Silverado Trail Boss. It is currently unclear exactly how much production has increased. However, we do know that the Trail Boss accounts for 20 percent of Silverado 1500 sales in the U.S., as confirmed to GM Authority by Assistant Manager, Product and Brand Communications, Chevrolet Trucks & Full-Size SUVs, Mike Ofiara.
According to the Q3 2020 Chevy Silverado sales figures, General Motors sold 310,593 units of the Silverado 1500 in the U.S. through the first nine months of 2020. As such, it bears to reason that General Motors sold roughly 62,119 Chevy Silverado Trail Boss models during that time period, per the confirmed 20-percent figure cited above.
Chevrolet Silverado Sales Breakdown - Q3 2020
|Model||Q3 2020 / Q3 2019||Q3 2020||Q3 2019||YTD 2020 / YTD 2019||YTD 2020||YTD 2019|
Ofiara also confirmed that the Chevy Silverado Trail Boss Custom and LT are the “top two conquest trims” in the Silverado model lineup, attracting “the youngest [Silverado] buyers.”
As a reminder, the Chevy Silverado Trail Boss was introduced for the 2019 model year, offering several off-road-ready upgrades. These include 4WD and the Z71 package as standard, including off-roader suspension with Rancho twin-tube shocks and a two-inch lift, Hill Descent Control, skid plates, and all-weather floor liners, as well as 18-inch wheels with Goodyear Wrangler Duratrac tires, and an Autotrac two-speed transfer case.