General Motors in the planning stages for a new electric Corvette crossover model that could go on sale by as early as 2025.
According to Bloomberg, GM has its design team working on concepts for the new electric Corvette crossover, which would fuse the Vette’s performance-focused driving characteristics and aggressive styling with luxury features and other conveniences like more passenger and cargo space. The plan, which has not yet been approved, is allegedly being referred to internally as Project R or Brand R.
Bloomberg’s source said the electric Corvette crossover could go on sale by 2025, although it will probably arrive a little bit later than that. A GM spokesperson declined to provide official comment for the report.
While the electric Corvette crossover is only a rumor for now, GM has considered expanding the Corvette nameplate beyond one model in the past, though the discussions never came fruition. GM CEO Mary Barra also seemed open to the idea when she was asked if a Corvette SUV was in the works during its Q3 conference call back in 2019.
“I appreciate that you think our Corvette franchise is very strong,” Barra said, later adding that GM will “look at a variety of things as we go forward and we recognize the strength of the Corvette brand.”
An automotive industry analyst previously predicted a Corvette sub-brand with multiple models could eventually generate sales of more than 100,000 vehicles annually and be worth $7 to $12 billion.
GM certainly has the groundwork laid out to make a high-performance electric crossover. The automaker’s new Ultium modular battery system and Ultium Drive electric motors are among the most advanced in the industry. In the new GMC Hummer EV, the large Ultium battery pack can provide up to 350 miles of driving range, while the Ultium Drive motors produce more than 1,000 horsepower in the range-topping First Edition, enabling an impressive 0 to 60 mph time of around three seconds.
An electric Corvette crossover could serve as a direct rival to other electric performance crossover models that have been introduced in recent years, like the Ford Mustang Mach-E and Tesla Model Y Performance. The Lamborghini Urus, which features a twin-turbocharged 4.0L V8 engine, also serves as proof that performance nameplate can be applied to crossover models with great effect.
We plan to follow this story very closely as it evolves in the coming years, so be sure to subscribe to GM Authority Corvette news, Chevrolet news, and around-the-clock GM news coverage.
Comments
Hope it doesn’t look like this blue thing in the pic here.
Well said! Especially with that tire and wheel combo.
No doubt. The wheel and tire set up is the worst part of the render. Looks like 4 wheeling tires, not canyon carvers.
PLZ DONT DO IT
Also , as usual , GM once again is too late to the party, 2025? Seriously!?! It’s not like they’re Ferrari ,so they have no experience with SUVs, that’s why it takes so long. No, they’re the company invented the SUV and have portfoy of tens of platforms to choose from , all they need to do slap a Corvette face and give sportier looking panels to Lyriq if it will be fully electric.
It’s not the rocket science , do just like everyone else does. Did you know $400K Lamborgini Urus and Bentley Bentayga share same platform and hundreds of parts with frikin VW Toureg!
Rebadged Cadillac with spoiler?
Cadillac is toast with its IQ naming scheme. Ruess says EV is the no Wreath & Crest’s last chance.
Corvette, especially outside of China where Cadillac isn’t doing so bad. Corvette could be a great way to re-enter EU.
Yes, this is a way to expand on the brand. I want one more ICE rear drive Chevy sedan before we all have to “charge up”.
I’m gonna get me some popcorn and a drink on this one.
My dream car has come true. Electric SUV corvette with self driving. I will be the first one in the line.
Major mistake!
The Corvette name is a model of a car not a brand. You thanked the name with good equity and apply it to the wrong vehicle you destroy that equity.
There is nothing wrong with a Sports SUV but give its own name and identity. Porsche has a sport SUV but did they name it a 911?
Ford has already made this mistake the Mach E while a nice ride is still not a Mustang.
GM should know better. They took the Cutlass name from a very popular RWD coupe and applied it to several crappy FWD models. It did nothing to to help the cars as it destroyed the Cutlass name Equity.
Name this thing a Nomad tuned by Team Corvette if you have to name drop. That way if it failed no damage done. If it works you created a new popular model on its own merits.
Stop taking the easy but risky way out.
This! GM take note.
isn’t it too early to say the mach e was a mistake? it has only been available for a month and it seems like there is a big demand for them.
as a product, it is pretty impressive. it just won the north american utility vehicle of the year for 2021.
Steve the vehicle its self is not a mistake. The Vehicle is fine. The trouble is the vehicle is not a Mustang. The mistake is not to give it an identity of it’s own.
This is like naming your kid Elvis Presley Smith. Great singer and good name but your kid is still not Elvis Presley. It is not fair to him or Elvis for you to use that name.
The fact is Marketing people get lazy and think if you use a popular name the image rubs off. Well it might if the vehicle shared more than 4 wheels and a steering wheel in common.
Then to if you have a crappy car and put the name on it you damage the name. Imagine if they had called the Aztek a Corvette Aztek? That one would still be hurting today.
yes i agree that slapping the mustang label on it was a marketing cheat. but mustang is just ford’s shorthand for sport/performance vehicles and the mach e fits the bill. it isn’t like they slapped it on a fiesta.
but one thing that annoys me about the mach e is the mustang logo seems to plastered everywhere. it looks tacky.
Any association with name or horse emblem was wrong.
If you want add similar nose or tail fine but call it something else but do not use the name Mustang.
This car has nothing to do with a Mustang.
Where does it end FCA creates a mini van called a Cuda?
I love the Mach-E and all of its innovation but I hate how they used the Mustang and Mach name plate on it and how they stuck the Mustang logo everywhere they could but they do it on the normal mustang and corvette. The Mach-E doesn’t deserve the Mustang name plate yet except for maybe the GT model. Over all I can see a lot of families buying it who wanted a Mustang but their wives also wanted something that’s versatile and would work for the family. The same goes for this corvette suv. I think I might buy the Mach-E or the Corvette SUV because of federal tax credit and how cheep it is to charge them. But I hope that it at least has good performance numbers unlike the lower trims of Mach-E.
That is because the Mach-E is a good car in itself, and people would like it no matter what the name is.
Ford is moving the Mustang into it’s own Brand I’m calling it now you will see other Vehicles with it’s name.
C8.R:
I always very much enjoy your calm, well reasoned, and above all INFORMED posts. I seldom disagree with you. This is one of those times.
With respect:
As you say, Porche did not call their SUV “911”. But they DID and DO call it “Porsche”. That’s what a “Corvette” BRAND, rather than a single model, would offer GM. The opportunity to expand offerings under that name in a highly visible, profitable, and Global market.
The Corvette name seems to be somewhat immune from the waxing and waning of “GM”, or ” Chevrolet”.
As for Ford, I read a very interesting piece when the name of their EV offering was announced. Many feel as you do. But the author of the article argued it was a brilliant move. He wrote that it guaranteed the name would live on past its current form.
As you, me, and others point out, the market for cars like Mustang/ Camaro etc. Is shrinking. But the Mustang name is GOLD. Highly recognizable by the public. It’s really the only strong name Ford has aside from “F 150”. Its been in constant production for well over 50 years. Why not use it? Start “reapplying” it (carefully) and help it live on. Fords first EV is very important to the future of the company and using the Mustang name INSTANTLY cemented it with the public. It also shows the public how important the vehicle is to Ford.
The issue with your thinking is Porsche is a brand such as Chevrolet is a brand.
911, Corvette, Cayenne, and Tahoe are models. They all come in different levels of trim but they still remain models.
GM has the Chevrolet brand and can and should use it globally to sel, their up coming electric models.
The Corvette car is not going to go away. It is planed, priced and marketed much different than the Camaro.
The Camaro was marketed as high volume low cost performance and evolved to a higher priced GT that is now a slow segment. Their formula no longer works but that is no reason to apply the name to an SUV.
The Suburban is a great name should we also apply it to the coming electric Corvette 2 seater? Same logic.
Should have Ford applied F150 to the Mach E again no.
The Mustang name is hold on a performance coupe not a mini van.
The truth is if a market disappears a name should be put yo rest till a worthy vehicle in that image returns.
Just look at the Blazer name mess. No Chevy should not have used that name. Did the name help in sales? Based on complaints no and only the fact it is a hood vehicle in the first place did it do well.
What sells a product is a well styled model, that is affordable and desirable. The name is an afterthought in most models.
This is a dangerous game playing with the. Or Vette name. You can tarnish a name with 70 years of great image equity with one bad model.
To use a name like this is lazy, reckless and very unimaginative.
We see the same thing on TV. They did well with one CSI show then they do 4 more. Just pure no talent or creativity leads to this.
What next we put GTO on a CUV. Stingray on a Spark?
Many forget the cars of the 70’s and 80’s from Chrysler that used some of their iconic names. The Road Runner and RT were crappy RWD coups with weak 318 engines and just decals. The Charger was a FWD crap wagon with decals.
The people at Chrysler had not honor for these great names and did a lot of damage to them. They were seen as jokes and today most try to forget them.
Sorry for the passion here but I have seen this go wrong before and it end badly. I just don’t want to see the most valuable name GM owns get destroyed on products that have nothing to do with a 2 seat sports car.
Remember when LeMans was applied to the Daewoo version of the Opel Kadett? Even if Pontiac had lived, that name was dead.
Explained perfectly!
C8.R:
I understand entirely that Corvette is, today, a single model nameplate within an existing brand. I am discussing the idea of expanding it to a small brand of its own.
How a company does that, I do not know. I’m saying merely that I feel it is a good idea and should be explored (though I imagine GM has been doing that a while now).
At the end of the day, it’s the product that people buy. I do not know if GM has a High Performance Electric SUV being planned for ANY brand, or not. And I highly doubt GM would consider filling a “Corvette” brand with sub-par product. It would have to be exclusive to Corvette.
McGeebee a company with a good marketing department will not do this.
Corvette is a Chevy and Chevy is a Corvette. The word Corvette congers up images of a two seat sports car and always has. Even the name Corvette is a small fast boat that attacks.
This is the same company that turned to old Nebisco marketing people to market cars like Crackers. GM has a track record of making poor decisions often. How about a CUV Blazer? That one really went over well.
Look here is my point. There is nothing wrong with doing a performance EV SUV. In fact I am glad they are doing it. Second I am sure it will be a great model as what I have seen with GM EV tech so far.
Now this is where it ends though. If it is a great model and really cool then why do you have to tie a name to the vehicle that has no real relation to that vehicle.
GM has a old name that really would work much better and is even related to the vehicle. Nomad. The Nomad was a sport wagon and could be had with all sorts of performance options. It was a wagon or a SUV of its own era. The is so much more related there.
Now there is also much risk here. If this new SUV ends up a bust? That will reflect on the Corvette name. The many decades of great name recognition could be damaged with a vehicle that may have issues of is seen as a failure. Till it is on the market nothing is for sure.
The bottom line is if this is a great vehicle and if it does well then why can it not have its own identity that will shine over all of the Chevy division as a Chevy.
It is Chevy that needs the shining diamond products not the Corvette brand.
I will wager that with in GM this argument is also playing out. I am sure that most are not in favor of this either.
I know from my own marketing department that they are not always savvy to the needs of the company as they are often often people that are there for a job and have no real passion for the product.
“GM has a track record of making poor decisions often. How about a CUV Blazer? That one really went over well.”
Oh and yet it’s a very very strong seller right now.
“Now there is also much risk here. If this new SUV ends up a bust? That will reflect on the Corvette name. The many decades of great name recognition could be damaged with a vehicle that may have issues of is seen as a failure. Till it is on the market nothing is for sure.”
You say that as if one flop damages a name forever…. I’ve read about all the Flops Mustang had over it’s generations (especially the Mustang 2) and yet it’s still Strong today.
It would have sold just as well with out the blah=zer name. It is the product not the name that really matters.
The Mustang never recovered from the Mustang 2 till 1985 when it got a better engine.
Nomad could work. Still, it had quite a decline. It went from cool two-seater wagon to fancy four-door wagon to lowest-level Chevelle wagon. Something similar happened to the Bel Air. Auto model naming is kind of like suburban sprawl in that way.
The Chevelle wagon version was long forgotten. The 2 door
Ives on at every car show and cruise in.
I agree!
I don’t get why people hate the idea of a corvette SUV. its not like chevy is discontinuing the corvette in general to make a vette suv. People are hating just to hate. all I know is, if chevy does make a vette suv electric or not, i’ll be the first in line to buy one.
There are few vehicles that get to a place where you have so much value in a name that people of all nature can identify what it is and relate to the vehicles identity.
The Corvette has achieved that status. It is easily identified as a 2 seat American sports car.
The 911 has achieved this status too. Miata also.
But when you start slapping the name on anything with wheels it clouds the image and identity of the name. On some cars it makes little difference. But with an image car you don’t F with it.
What Chevy did in the 60’s was fine when they started to use Corvette styling cues on the other cars like the round tail lamps etc. But you protect a name of an icon.
Cadillac put their name on a Chevy Cavalier and what did that do? It did not make the car better and even did more damage to the Cadillac name.
It is not the idea of the sport SUV everyone hates it is just the fact it is not a Corvette or anything close to a Corvette. So use a different name.
“Cadillac put their name on a Chevy Cavalier and what did that do? It did not make the car better and even did more damage to the Cadillac name.”
Didn’t Cadillac re-engineered a Nova and it was a run-away success to the point Ford and Chrysler failed in hopes of a competitor or they literally changed the emblems on a ’99 Yukon Denali and still one of best SUVs today?. The Cimarron was rushed by Roger Smith as Caddy wanted to properly re-engineer Cavalier into a Cadillac.
As for Vette EV/SUV get over it, it won’t damage the brand one bit as many would line up and buy one or even better buy a Vette SUV for work and Stingray for play, now you have 2 $90k sales. Get with the times.
Yes but today is Cadillac what it should be. Is their image what it once was?
No.
The risk is no where near the reward.
So stop being a Internet CEO and follow the history of damaged and squandered names.
You just need to ask yourself what is it about this SUV that has anything to do with being a Corvette?
Two doors? Two seats? V8? Mid Engine? Even the Electric Vette is just a Hybrid. The fact remains there is nothing here that comes close to tying a Corvette to a electric minivan.
If you want to style it with Corvette like head lamps, wheels and tail lamps that is fine. But use an original name.
Even Porsche gets it as they did not name theirs after a car.
You let them do this now they will continue and where where will it stop?
Using the name here is like you using the name Paul Newman. It will not make you an actor or racer.
The bottom line on this is GM needs to get the product right as that is what matters. The name Corvette will not sell this vehicle but getting it right in style features and price will. But getting it wrong will not save it by using the Corvette name nor do the Vette any good.
WWZD
What Would Zora Do? He will roll over in his grave if they do this.
Cadillac went down market because they’re trying to be affordable luxury in which Buick should had that mission. The new Cadillac flagships should correct that error.
Stop being net Debbie Downer. Porsche, RR, Bentley, BMW, Lambo and soon Ferrari will have sports SUV that fund the actual sport cars they make. It seems like GM made up thier mind of a Vette SUV so its kinda moot against one at this point.
Stop missing the obvious.
There is no problem building or offering a Sport SUV. GM and Chevy should but as the brand Chevy not as a model name Corvette.
Corvette is a model not a brand. Rolls, Porsche, Ferrari, BMW and Lamborghini are brands not models.
The car is a Chevrolet Corvette not a Corvette Corvette.
Cadillac failed as they tried to go down market by putting the Cadillac names on too many vehicles that were not worthy of the Cadillac brand name.
Pontiac also was a shadow of what they once were by just being a new body on a Chevy platform.
When they removed the extra engineering and actual Pontiac engines you were left with a fancy Chevy with a corporate engine.
Only the truly ignorant will be fooled here. There is nothing Corvette about this project.
You’re grandstanding against this, when the company has already thrown away so much goodwill. Continued old division engines would’ve evolved to LS clones anyway. Many Lutz era pet projects fell flat. A new risk here is most pricey vehicles will be aggressive driver enabling.
What happened then was then. This is now.
Much of what Lutz did was at a time of no money. He was 15 years too late. Much of his projects were so under funded it is amazing he did what he did.
But that is past history. This is a marketing blunder on a grand scale no more no less.
I think a version of the idea can work. Trust to make it work is different. Can GM management pull it off? Not likely. Really, why get out of shape over them trying now?
Would 15 year earlier Lutz era stuff have gone over? Probably not either; (Solstice/Sky, SSR, HHR, Atlas, jellybean GTO, Pontiac a performance brand with Vette above it).
What you leave out here is this. The Solstice and Sky would have has money to make them right, Lutz has to use many left over parts from everything from a Envoy, Grand Prix and even a CTS to keep the budget down. There was no money,
The HHR worked well as it was a Cobalt Wagon. The HHR sold in big six figure number most of the years on the market vs the few Cobalt wagons that would have struggled to sell 30K units,
The GTO was what it was as there was no money. The reason it did not get hood scoops till 05 and a split duel exhaust. They ran out of money, GM was broke and Lutz had little to no money to really get much done or do it right.
Remember this is the same group that felt the Blazer name was right for a CUV, Yes it is selling well due to the fact it is a good vehicle but the name has little to do with it, If anything the name has been an issue to possible buyers.
I expect they will have a good SUV EV. But why does it need a Corvette name? There is no relation there,. Like I said above the Nomad name or something original would be much better. ALso if it is that good the Chevy brand could use that shining example much more than the Corvette name that is doing ok on its own.
Your beef is with GM. Me, the market and obviously GM think is a good idea, what’s cheap about a Vette SUV anyways?, it wouldn’t be inexpensive at the least as you see Hummer, Lyriq and Celestiq at 6 figures.
Guestt:
Exactly.
It’s good to remember that the Cayenne is, underneath, a VW Toureg. Neither brand was harmed.
Porsche loyalists were outraged, but it has been well argued that the Cayenne saved Porsche. Sales of the 911 could not have kept the brand afloat. The Great Recession may well have killed it.
Again did they name the Porsche SZuV a 911?
No!
You are still not understanding Corvette is a car model Porsche Last I looked is a brand.
What Porsche dis is fine and smart. They have few other models and are not supported by a strong selling Pick up truck.
Chevy on the other hand does not live or die on the Corvette. They have a wide and extensive range of models already. There is no need to try to make a car models name into a brand that will give no benefit for the car.
I see nothing wrong what do ever with Porsches move but it is clearly not the same move here by Chevy or Ford.
Where do you draw the line? Do you do a Spark and slap Corvette on that too? What about an Equinox?
How about a line of FWD 4 cylinder Corvette CUV models?
When was the last time you heard people call it the “Chevy Corvette” the name stands on its own. It’s in the right place to become it’s own Brand.
It will become a High Performance Brand.
I just saw it in a story today as a Chevy Corvette.
I think most car people take vehicle naming a little too seriously. The average car buyer couldn’t care less what it’s named but just want something that meets their needs and comes one of their preferred brands. If it’s not named Tesla and is electric, many people won’t give it a second thought. The Mustang Mach E naming was done strictly to get people’s attention and it least got people to look at it. Earlier renderings of the car made it look like a generic EV from any company out there. At least it looks like a Mustang – at least a little. If the new GM EV looks Corvette-ish and has superior performance so it doesn’t dilute that aspect, I am not averse to naming it that to get attention. But, before you do that, make sure there is at least a real EV Corvette out first (maybe out at the same time as the ICE/Upcoming hybrid versions).
Yes, it could destroy the good name of Corvette if the product is bad, but it could also make it better. Some people (not me) think Corvette as just a cheap American imitation of a good “European” car. And many people would never buy a Chevy, except possibly a Corvette. At least you could get some people to look at it if it had a Corvette name. Some people are just irrational and go by the name only and not how good the product actually is.
Just my two cents…
The ZORA is expected to arrive in 2024 this EV SUV Vett will likely come out a year later.
The trendies will support Babylon, or the Roman Empire, or Globalism, until the perversion’s con game breaks.
Matthew: Corvette really isn’t a name. It’s a brand more than a name. However, I see zero reason to expand the Corvette brand/name in any way beyond what it already is: The best and most affordable performance car on the market that will stand toe to toe with any other car in it’s class. Let’s leave it like that.
Dan it is a name of a model not a brand. Chevrolet is the brand. There is no Corvette sign on the front of the dealer is there?
https:// autofile.ca /en-ca/car-photos/nine-iconic-car-models-that-became-their-own-brands
9 iconic car models that became their own Brands.
What is it about this vehicle is so bad that you really believe it has to have a Corvette emblem on it to sell?
Is this not going to be good enough to be it’s own model and sell on its own name or merit?
Labels don’t sell vehicles good looking, quality, affordable and interesting vehicles sell the vehicle.
Reusing names is much like the retro deal. Everyone wanted a 1969 Camaro look for the new Camaro. Now they are tired of it and complain about the same blind spots the original had.
You can only go back in time for so long and for so much. Same with the foolish name game. Half will like it half will hate it. Just avoid it with an original name.
Hopefully it’ll be like the Lyriq and it’s Buick and Honda/Acura iterations.
What would you name them GTO and Trans Am?
A rhetorical statement. I’m only curious about this. Maybe people will conceptualize the idea better. Unlike a bunch of past products I saw missing GM’s audience, regardless of money spent.
Ironic that you argue against a bunch of commenters, that haven’t named themselves Corvette8.R
Or people who don’t really grasp the full understanding of the true nature of the name would think this a good idea?
Oh, god, please no!
Why not a Corvette bicycle? Gimme a break.
They should call it Chevrolet Zora or even camaro cuz that names already kinda tarnished
All the big Super Car makers are coming out with SUV/CUV models and Corvette is a prime candidate to become it’s own brand.
All the super car makers are brands making models not models making brands.
Chevrolet is a brand Corvette is a model Porsche is a Brand and the Cayenne is a model. That is how it works. They did not name it a 911 suv.
Hyundai Genesis was a Car Model not a brand… oh wait, now it’s a Brand.
Dodge Ram was a Pickup Truck Model not a brand… oh wait, now it’s a Brand on its own.
It the original a genesis was a failed coupe and they just reused the name hoping everyone forgot the coupe.
FCA did this so they could sell off Ram if they needed more money if a partner was not found. Sergio had a back up plan to sell off the Trucks and Jeep if things went farther south. Ram disassociated the line from Dodge if needed.
Car companies name vehicles Dodge, Ram and Impact. If you really think about it that is not very rational to call moving vehicles these no matter the origin of the name.
If this is true, this might fit into my ongoing theory, which I may have unintentionally borrowed from someone else here, that GM is actively working to regain it’s global footprint in markets that it has largely pulled out of (Europe, South Asia, Oceana, and Africa) and needs all-electric luxury brands like Cadillac, Hummer, and a potential Corvette brand to do it.
Yet somehow I see some logic in this. The best stay the best by making and taking chances. Never a lot of time, or prudent, to rest on laurels. I think when time has allowed a better perspective in this proposal and future risk taking we will see the merit. I also believe the Mustang Mach E is going to be a success and show that taking calculated risks are worth it.
Just my opinion and all.
It has been clear GM is looking to go global with the EV cars as many countries are already setting deadlines on ICE or adding higher taxes.
This is like shooting. You lead the target. Why invest where most countries are leaving now when you can target where they are going.
I like corvette dna on this but corvette name not involved at all but some name that is associated with stingray. Another fish name? The blazer isn’t called camaro crossover but it’s got camaro dna
Perhaps MANTA RAY? It’s like a Stingray except much larger.
Kinda hits! I just hope that it doesn’t have crappy numbers but yet the corvette logo on it!
It does recall the Opel Manta of the 1970s.
Where in China will they make it?
Oh, wait. Buick is the Chinese division.
So, where in Korea will they make this Chevrolet?
A Corvette SUV should be a DBX/Urus competitor, not Mach E. Leave that to Camaro.
It will lose it’s identity in a sea of E SUV’s, CUE’s, etc.. Corvette should forever be a two seater high performance coupe, ICE as long as possible and then electric, hydrogen or wherever things go.
Right now when the average person here’s Corvette they know it is a sports car and that they want it when they win the lottery. When you have a highly preforming model you should not erode it’s brand name, but instead crate another grate model that even none car people know.
make a coloradavet too shoehorn to get in-n-out and put a 6′ lift w/ 37s on it 4.56 gears and lt4 power rock-n-roll
The Lamborghini Urus is a Model of Lamborghini just as the Corvette is a Model of Chevrolet and Mustang is a Model of Ford. I understand what both brands are trying to do by making their best performance vehicles and actual sub-brand as both brands have done this with other cars both here and in Australia. I do feel like there were other cars in their lineup that would have been better suited for this task, but I’m not one of the blind bean counters that sit high in either of the car brand’s offices and make the bad decisions that they make. What they call sub-brands now was what they used to do before when the made different models of the same vehicle. The Chevelle and the El Camino were actually just models of the the Malibu here in the states the same way the Chevy Lumina overseas for a short period of time came in as a coupe (holden Monaro), sedan (holden commodore) and a small pickup (Holden Commodore UTE). Over here we had a Lumina APV (Minivan) the Lumina Z34 (Coupe) and the Lumina sedan. One name with several different body style, however the Lumina was a mid-size vehicle while the Corvette is a dedicated sports car. Just a thought why not bring the Lumina name back (since you guys are running out of ideas and the Camaro will be gone soon) put it on the Alpha-2 platform, offer it in a midsize performance coupe, midsize performance sedan, a small pickup, and a midsize crossover and an electric crossover (obviously on one of those electric skateboard platforms). With the Lumina not being a dedicated muscle car like the Camaro or a dedicated 2-seater sports car like the corvette, You’re safe to use other powertrains without getting negative backlash from what is left of your fanbase. You can use the 2.7L Turbo as the base engine and then go up to the 3.0TT, the 3.6L TT, the 4.2L TT V8 and the 5.5L LT6 FPC V8, tagging them with names such as the 2.7L Base & LS trim, the 3.0TT RS, the 3.5L TT Z34, the 4.2L SS and the 5.5L GTSR-W1. Make them rear biased AWD vehicles and now you have a family of global vehicles that works and would work out much better than trying to turn the corvette into something that it isn’t.
The Malibu was the fancy Chevelle. Eventually the Chevelle name went away and all mid-sized sedans/wagons became Malibus.
The 2020’s electrification transitioning to developing sub brands is the only way to sell these cars in sufficient numbers to the masses. Stand put in your old ways and be run over.
Rather see a shooting brake/wagon than a SUV…
Name it whatever you want but please don’t name it corvette don’t cheap out the brand Corvette is has been and always be an sport car, leave the name alone, more now that you have a healthy introduction to the C8 where people are waiting up to a year or more for a new C8 something never seen in an american car introduction
Using the Corvette name for anything other than the Corvette is hideous!
chevrolet its stuff like this that makes it hard for me to tell people how much of a chevy guy i am…