General Motors in the planning stages for a new electric Corvette crossover model that could go on sale by as early as 2025.
According to Bloomberg, GM has its design team working on concepts for the new electric Corvette crossover, which would fuse the Vette’s performance-focused driving characteristics and aggressive styling with luxury features and other conveniences like more passenger and cargo space. The plan, which has not yet been approved, is allegedly being referred to internally as Project R or Brand R.
Bloomberg’s source said the electric Corvette crossover could go on sale by 2025, although it will probably arrive a little bit later than that. A GM spokesperson declined to provide official comment for the report.
While the electric Corvette crossover is only a rumor for now, GM has considered expanding the Corvette nameplate beyond one model in the past, though the discussions never came fruition. GM CEO Mary Barra also seemed open to the idea when she was asked if a Corvette SUV was in the works during its Q3 conference call back in 2019.
“I appreciate that you think our Corvette franchise is very strong,” Barra said, later adding that GM will “look at a variety of things as we go forward and we recognize the strength of the Corvette brand.”
An automotive industry analyst previously predicted a Corvette sub-brand with multiple models could eventually generate sales of more than 100,000 vehicles annually and be worth $7 to $12 billion.
GM certainly has the groundwork laid out to make a high-performance electric crossover. The automaker’s new Ultium modular battery system and Ultium Drive electric motors are among the most advanced in the industry. In the new GMC Hummer EV, the large Ultium battery pack can provide up to 350 miles of driving range, while the Ultium Drive motors produce more than 1,000 horsepower in the range-topping First Edition, enabling an impressive 0 to 60 mph time of around three seconds.
An electric Corvette crossover could serve as a direct rival to other electric performance crossover models that have been introduced in recent years, like the Ford Mustang Mach-E and Tesla Model Y Performance. The Lamborghini Urus, which features a twin-turbocharged 4.0L V8 engine, also serves as proof that performance nameplate can be applied to crossover models with great effect.