We have recently reported that several General Motors models are set to be sold in Australia. It seems, however, that the upcoming Cadillac CT4-V Blackwing and CT5-V Blackwing ultra-high-performance luxury sedans will not be among them.
At first, this may seem difficult to understand. Enthusiasm for cars of this type has been widespread in Australia for many years, including some from GM’s now-shuttered Holden arm. In addition, the country’s premier motorsports series, the Supercars Championship, is contested by nothing else.
Yet Australian publication whichcar, in an article predicting an influx of GM vehicles, said that “Cadillac sedans, even V8 models, have been ruled out because of rapidly declining demand for performance four-door sedans”. The article did not mention the CT4-V Blackwing or CT5-V Blackwing, but the implication could hardly be more obvious.
In fact, that might be understating the case. Four-door sedans, whether performance or not, are not even close to being the force they once were in Australia. Every year from 1977 to 2010, the country’s best-selling car was a Ford Falcon, GM’s Holden Commodore or, in 1978, a Holden Kingswood. All three were four-door sedans.
By 2019 the situation had changed beyond all recognition. The two top sellers that year, by a large margin, were the Toyota HiLux and Ford Ranger midsize pickups. They were followed at a distance by the Toyota Corolla and Hyundai i30 hatchbacks. Everything else in the top ten which wasn’t another pickup or hatchback was a crossover. The most popular four-door sedan was the Toyota Camry, which placed 17th in the Australia’s best-selling cars list. Its nearest rival was the soon to be discontinued Holden Commodore in 49th. For every Australian who bought either a Camry or a Commodore in 2019, there were more than two who bought a Toyota HiLux.
In that market environment, and despite the passions aroused by the Supercars Championship, refraining from selling the CT4-V Blackwing or the CT5-V Blackwing, or even the lesser performance-oriented models they’re based on, is nothing more than sound business practice.
As previously reported, however, GM will bring a bevy of new models to Australia, starting with the Corvette C8. As of right now, the mid-engine Corvette is the only GM model officially confirmed for Australia, but other models could soon follow, including the new Cadillac Escalade, GMC Hummer EV pickup and Chevrolet Camaro, Corvette C8, Suburban and Tahoe. Note that not one of these is a four-door sedan.
While the Corvette will be built in right-hand-drive form right at the GM Bowling Green plant in Kentucky before being exported to Australia, the remaining models will be converted to right-hand-drive by GM Specialty Vehicles (GMSV), the successor company to former GM brand Holden.
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