Singing about pickup trucks has become a very common trope in modern-day country music. The Wikipedia page for the “Bro-country” music genre that often references Chevy trucks and other trucks acknowledges this trend in only the second sentence of the article, saying the songs are “often about attractive young girls, the consumption of alcohol, partying, and pickup trucks.”
While modern-day country music artists seem to have a love for almost all pickup trucks, Chevy trucks like the Silverado are the clear favorite. The car insurance experts at Money.co.uk recently teamed up with US data scientist and music lover John Miller to analyze lyrics from over 16,000 country songs and explore the relationship between the genre and pickup trucks and found that Chevy trucks were most frequently featured in modern country music.
In the 2010s, Chevy trucks were the most frequently mentioned in country music, while Ford was close behind and Dodge was a distant third. Ford and Dodge were most often referenced in country music lyrics in the 1950s and 1960s, but references to Chevy pickups rose in popularity starting in the 1970s and have slowly become more common over the years. Toyota trucks are barely ever mentioned in country music, which is unsurprising, seeing as country music stars and fans are more likely to associate with American brands.
Money.co.uk also found that 2019 was the biggest single-year for pickup truck country music, with more than one in 10 (11 percent) of all country sounds released that year featuring a reference to a pickup of some sort. As for the artist that loves trucks the most, that would be Arkansas’ Justin Moore, with nearly a third (29.6%) of all his songs containing references to trucks. A quick perusal of Moore’s Instagram page indicates he’s actually a GMC man, with one of his posts featuring a black Sierra 1500 in the background. He also appears to own a Mahindra Roxor, which is an Indian off-roader designed to look like an original Jeep Willys.
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So there you have it – the country music industry’s apparent obsession with pickup trucks isn’t just a stereotype, but rather a verifiable fact that can be backed up with real-world data. Going forward, it will be interesting to see if country music artists’ evolve with the times and start flocking to electric pickups like the GMC Hummer EV and Tesla Cybertruck, or if they will stick with their combustion-engined Silverados, Sierras, Rams and F-150s.