Singing about pickup trucks has become a very common trope in modern-day country music. The Wikipedia page for the “Bro-country” music genre that often references Chevy trucks and other trucks acknowledges this trend in only the second sentence of the article, saying the songs are “often about attractive young girls, the consumption of alcohol, partying, and pickup trucks.”
While modern-day country music artists seem to have a love for almost all pickup trucks, Chevy trucks like the Silverado are the clear favorite. The car insurance experts at Money.co.uk recently teamed up with US data scientist and music lover John Miller to analyze lyrics from over 16,000 country songs and explore the relationship between the genre and pickup trucks and found that Chevy trucks were most frequently featured in modern country music.
In the 2010s, Chevy trucks were the most frequently mentioned in country music, while Ford was close behind and Dodge was a distant third. Ford and Dodge were most often referenced in country music lyrics in the 1950s and 1960s, but references to Chevy pickups rose in popularity starting in the 1970s and have slowly become more common over the years. Toyota trucks are barely ever mentioned in country music, which is unsurprising, seeing as country music stars and fans are more likely to associate with American brands.
Money.co.uk also found that 2019 was the biggest single-year for pickup truck country music, with more than one in 10 (11 percent) of all country sounds released that year featuring a reference to a pickup of some sort. As for the artist that loves trucks the most, that would be Arkansas’ Justin Moore, with nearly a third (29.6%) of all his songs containing references to trucks. A quick perusal of Moore’s Instagram page indicates he’s actually a GMC man, with one of his posts featuring a black Sierra 1500 in the background. He also appears to own a Mahindra Roxor, which is an Indian off-roader designed to look like an original Jeep Willys.
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So there you have it – the country music industry’s apparent obsession with pickup trucks isn’t just a stereotype, but rather a verifiable fact that can be backed up with real-world data. Going forward, it will be interesting to see if country music artists’ evolve with the times and start flocking to electric pickups like the GMC Hummer EV and Tesla Cybertruck, or if they will stick with their combustion-engined Silverados, Sierras, Rams and F-150s.
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Comments
Easier to rhyme with Chevy.
Diving in my Chevy and my pants feel kinda heavy.
But I bet the popular country song help sales.
Drove my Chevy to the levy but the levy was dry…
Ever been to a Toby Keith concert?
Great show, especially if your a Ford fan, completely sold out to them, the footage you see on the big screen is even Ford produced with logos and all. Surprised you don’t see him in their commercials!
I guess I’ll have to get a Sierra instead
If / Should EV trucks ever get to being a “thing” in RURAL America, I think it won’t be the next generation of country artists that will bring them into their songs, but the generation after that. I’d like to be wrong on this speculation but, imho, gas fired trucks will die a slow and painful death in rural America. FWIW.
“Dominating in country songs” yaaa but not in sales, reliability, towing/hauling capability, etc. but hey what ever help you sleep at night.
And yet ford DOMINATES the market share. I rather dominate the market. Fucc country music
You better brush up on the latest statistics if you think Ford dominates the market.
Sam you neglected to mention the Electric F150 in the list of up and coming electric trucks.
Also who cares what truck names are in a song. May the competition never end.
I look forward to all these vehicles. We are going to see performance and designs like never before.
Whoop-de-doo….cant pay the bills just because a bunch of singers wearing cowboy hats think ” chevy “rhymes with more words than “ford”….c’mon G M you will print anything to brain wash the masses…..”aint aworkin’ with me….yeeeehawww giddy up , “hey clem , where’s my sloberado” ?
I got a chuckle from the email going around where the country singer is singing a sad song about, not his girl leaving him, but his autonomous pickup truck leaving him. Funny!
how care I still buy ford over GM trucks