The Chevy Silverado is the best-selling full-size pickup truck among buyers aged from 18 to 34 in the U.S. The interesting statistic was revealed during a recent media call hosted by Chevrolet and attended by GM Authority.
It’s in the interests of manufacturers to have a young buyer demographic for their products because it increases the possibility that customers will hang around for decades, or at least until their needs change and they want to buy a different kind of vehicle. Healthy sales to younger buyers also suggests that the product will have a long life span and not require a radical change for some time to come.
One example of such a change would be the new mid-engine Chevrolet Corvette, while another would be the Chevy Silverado itself. Though not to the same extent as the Corvette, the truck was overhauled for the 2019 model year in the case of the Silverado 1500 and for the 2020 model year for the Silverado Heavy Duty (2500HD and 3500HD) models.
GM vs. Ford Full-Size Pickup Truck Sales - 2020 - USA
|MODEL||YTD 20 / YTD 19||YTD 20||YTD 19||YTD 20 SHARE||YTD 19 SHARE|
In each case, the Chevy Silverado emerged with a more modern and aggressive appearance than on the previous generation. Though this was not welcomed by all, it seems to have worked. In 2020, the Chevy Silverado and its corporate cousin, the GMC Sierra, together outsold the Ford F-Series.
Though the F-Series was the best-selling nameplate of the three, its sales were down by 12 percent over 2019 levels with 787,422 deliveries. By comparison, sales of the Silverado and Sierra increased 3 and 9 percent, respectively, reaching a combined total of 847,110 units.
Though the performance of the F-Series was negatively affected by the transition to the new, 14th-generation F-150, the GM trucks didn’t have a particularly easy year as complications from the COVID-19 pandemic idled production of both vehicles for roughly two months.
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