Although General Motors is the largest automobile manufacturer in the Colombia and led the domestic market in that country for 32 consecutive years with its Chevrolet brand, the company lost its sales leadership in the Colombian market in 2019 due to its aging portfolio of locally assembled vehicles. However, GM achieved an important milestone in 2020 by making the Chevrolet Onix the best-selling car in Colombia for the first time.
The automaker announced that Chevrolet Onix deliveries totaled 8,641 units during the last calendar year in Colombia, allowing the subcompact car to close 2020 as the best-selling car in the South American country. As such, this is the first time that the Onix has managed to stand out as the most popular car on the Colombian market since its local introduction in early 2016.
This excellent performance of the Chevrolet Onix in Colombia was supported by the launch of the second-generation model in the country early last year, when it became the first South American nation outside of Mercosur to receive the redesigned subcompact. Since then, the new Onix has been captivating Colombian customers with its class-leading design, safety, performance and level of connectivity.
In addition, something that also contributed to the success of the Chevrolet Onix in Colombia in 2020 is the recent introduction of the 2021 Chevrolet Joy in the local market as the new entry-level model of the Bow Tie brand. As a rebadged and slightly modified first-generation Onix, the Chevrolet Joy remains part of the Onix family and its sales are included to the nameplate – just like in Brazil and Argentina.
In December 2020 alone, 1,747 units of the Chevrolet Onix were sold in Colombia, distributed between 1,070 deliveries of the second-generation model in its two body styles, and 677 units of the Chevrolet Joy in its first full month for sale in the country. This allowed the Onix to outperform the popular low-cost Renault Kwid city car, which sold 1,390 copies last month and 7,695 units throughout 2020.
As such, the Chevrolet Onix outsold all competing models in Colombia and helped GM’s best-selling brand to increase its market share to almost 18 percent in the country, slightly behind Renault which still leads with a 21.1 percent share of the local market. Thanks to the Onix manufactured at GM’s Brazilian plant in Gravataí, Chevrolet put an end to the downwards sales trend that started in 2007, as its market share grew for the first time in 13 years.