As Cadillac gears up to introduce a wealth of brand-new all-electric models, Cadillac dealerships will begin upgrading for EV sales and servicing as early as next month.
According to a recent post from Automotive News, Cadillac dealerships around the country are working with facility management provider ABM to assess the cost of upgrades needed to sell and service all-electric vehicles. ABM is working with each dealer on a case-by-case basis to accurately gauge what is needed.
“There’s an entire infrastructure, an entire ecosystem, and it’s different dealer to dealer,” said vice president of Cadillac North America, Mahmoud Samara. “That’s why we have required that every Cadillac dealer go through this assessment and more importantly, offer them the turnkey solution.”
Cadillac will cover the cost of the ABM assessment, after which dealers can continue to work with ABM during the upgrade process, or tap another service provider, if desired.
In order to sell and service the new EVs, Cadillac dealerships will be required to install on-site vehicle charging stations, new tooling and service upgrades, cosmetic enhancements, and provide new training to sales and service staff.
On average, Cadillac dealerships will be required to shell out roughly $200,000 to complete the necessary upgrades. Alternatively, dealers who choose not to update for EV sales and service are offered a buyout package between $300,000 and $500,000. It’s estimated that a fifth of Cadillac’s 882 dealers chose the buyout route over upgrading.
Samara says that the ABM assessments are expected to be completed by the end of Q2, well ahead of the arrival of the Cadillac Lyriq early next year. The Lyriq will be sold for the 2023 model year, with production taking place at the Detroit-Hamtramck facility in Michigan.
“We’re moving super fast,” Samara said. “Our goal is to have actions speak louder than words.”
This post was created in collaboration with our sister publication, Cadillac Society.