The all-new 2021 Chevy Trailblazer is cleaning up in sales, showing impressive sales strength last year. Now, we’ve gleaned further insight into where Chevy Trailblazer customers are spending their money, with 35 percent of buyers opting for one of the top two trim levels.
According to vice president at Chevrolet, Steve Hill, 35 percent of 2021 Chevy Trailblazer buyers go for either the RS or the Activ trim level. Hill shared the stat during a recent business update attended by GM Authority.
The stat provides an interesting insight, as the RS and Activ are the top two trims in the 2021 Chevy Trailblazer lineup. As such, it would appear as though buyers are willing to spend more on the relatively affordable small crossover. Typically, tradition dictates that the smaller the car, the less money buyers are willing to spend, generally speaking. This latest stat would appear to buck the trend.
The 35-percent stat follows the announcement that 10 percent of 2021 Chevy Trailblazer buyers opt for the outdoorsy Activ trim. As such, it bears to reason that the sporty RS trim accounts for 25 percent of Chevrolet Trailblazer sales.
Hill also recently noted that demand for the new Trailblazer is outpacing supply fourfold.
Turbocharged 1.3L I3 L3T engine
The 2021 Chevy Trailblzer offers two engine options, including the turbocharged 1.2L I3 LIH, which produces 137 horsepower and 162 pound-feet of torque, and the turbocharged 1.3L I3 L3T, which produces 155 horsepower and 174 pound-feet of torque. According to senior marketing manager, Chevrolet SUVs, Brad Franz, buyers favor the larger 1.3L engine over the 1.2L unit in a 70-30 split, further underlining customers’ willingness to spend more on the new Trailblazer.
Franz also indicated that the new Trailblazer is not heavily cross-shopped with the Buick Encore GX, despite several similarities between the two models.
In the U.S market, General Motors sold 17,268 units of the 2021 Chevy Trailblazer during Q4 of 2020, as well as 34,292 units year-to-date.
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Comments
Chevrolet demonstrated that they’re ahead of other car companies when they developed the Trailblazer instead of developing an off-road machine; the fact that 35-percent of Trailblazer buyers opt for the top trim level shows people want comfort.
The larger engine may be driving some of the demand. Consumers have shown that they are willing to pay for performance time and time again.
Great cars from korea. Love it!
So Trailblazer has three trim levels and top trim generates 35% , Isn’t that typical? One of three is responsible roughly 1/3 of the sales, so why do you present this as a surprising success?
FWIW – Actually 5 trim levels (9 if you count AWD and FWD as 2 different ones)
L, LS, LT, Activ, RS (L trim does not have AWD as an option)
That said – I don’t think I’ve ever seen a L or LS model on the lot of my local dealer…which then makes 3 which you could actually buy off of the lot and explains the 35% like you said.
Guess you’d have to to get the more powerful whopping 155 hp motor instead of the tinier 137 hp motor.
Well Chevrolet is either playing with the consumer or the lower trim models are bland. For example when Chevrolet had Biscayne, Belair, Impala, Impala SS and Caprice.
In other words, 65% don’t.
They forgot to mention the bigger motor comes with a 9 speed not the CVT . Nobody wants a CVT.
I like mine there are 3 things that they can work on 1 is my biggest problem with it. It can not read text with it being hang up the a wire it is a 2021 car it should read by bluetooth. 2 a sunglasses holder. 3 i plug in in the back of the car..but love it