GM will remove five exterior colors from the list of those currently available for the 2021 Buick Encore GX small crossover. Production of the Encore GX in these five colors will come to an end during the week beginning February 22nd 2021, GM Authority has learned from sources familiar with the situation.
The five colors due to be discontinued are:
- Dark Moon Blue Metallic
- Burnished Bronze Metallic
- Chili Red Metallic
- Deep Azure Metallic
- Black Currant Metallic
At present, it is unclear what colors might replace these hues, but we could expect new colors to become available for the 2022 Buick Encore GX.
The Encore GX is proving to be a successful model for the Tri-Shield brand, holding strong in the subcompact crossover space. Additionally, it’s not stepping on the toes of the closely related 2021 Chevy Trailblazer. Despite their similarities, including the fact that they are built on the same GM VSS-F vehicle set platform, the two GM products are not being cross-shopped.
However, the Encore GX does seem to be affecting sales of the smaller, regular Buick Encore. In Q3 of 2020, the Encore’s sales dropped from the previous year’s 25,008 units to just 11,143, while the Encore GX went from zero to 16,019. GM was well prepared for such a scenario, and has responded by reducing the price of the Encore Preferred AWD by $880 and recommending that dealers order examples with few, or even no, options. The apparent intention is to promote the older model by making it more affordable than the Encore GX.
There was also good news recently about the Encore GX from the National Highway Traffic Safety Administration (NHTSA), which awarded the 2021 model a five-star safety rating following intensive work by GM engineers. The 2020 Encore GX had been given four stars.