According to Axalta’s (formerly DuPont) 68th Annual Automotive Color Popularity Report, white remains the most popular color for cars for the tenth year in a row. The top three automotive colors of 2020 were White (38 percent), Black (19 percent), and Gray (15 percent).
White comprises almost four out of ten new cars made, with 27 percent painted in a solid white, while the remaining 11 percent are pearl white. This is the third year white has held to 38 percent in color popularity, and the tenth year white has been the most popular color. In Asia, a staggering 48 percent of cars leaving the factory last year were white, with Africa trailing close behind at 46 percent. White and black are the most popular colors in China.
Globally, the second most popular color was black, holding steady at 19 percent. The breakdown for black was 5 percent solid black and 14 percent effect black. Black continues to be the most popular color in the luxury and luxury SUV markets. Black is more popular in Europe than in any other region with 21 percent in total.
The third most popular color, gaining 2 percent worldwide, was gray, marking its highest ever finish at 15 percent. For the second year running, gray is the most popular color in Europe. Gray proved popular in the Compact/Sport category, jumping 5 percent to 29 percent overall. Gray increased 3 percent in China, following global trends.
Claiming 10 percent of the overall market, blue is trending on all types of vehicles. The highest usage for blue is on sport vehicles and compacts. South America had 2 percent bump in blue vehicles to 5 percent. Japan’s color popularity increased 1% for blue this year. South Korea showed a 2 percent increase in blue to 11. Blue is more popular in South Korea than in any other country.
Silver continues to drop in popularity, this year descending into the single digit range at 9 percent. Silver fared best in India, where the preference leans to lighter colors. In India, silver was the color of choice on fully 32 percent of vehicles. Conversely, only 2 percent of cars in India were black in 2020.
Although Red showed a 2 percent decrease in North America (7 percent) on the most popular color list, historically it is most popular in this region. Red gained 1 percent in Japan this year, whereas red dropped 1 percent in South Korea.
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Comments
Why white? Are all of you racist?
I have a blue car because I’m open-minded.
😂🤣😂🤣 my car is white because it’s a free paint colour, and I got my car on a very good sale so I didn’t get to pick. White/Black/Silver are the only colours you will see on my car. I don’t do colours I only do shades.
I thought white is the most expensive color in almost every single vehicle
Nope white and black are usually the free paint colours.
So boring.
@RCSB:
That’s Americans for ya’.
Until recently, Silver/Gray was the most popular. Not much better.
Silver or grey is the best car colour, gives it a metallic look. I think silver looks the best on any car then black or white comes close second. Any other colour just makes the car look childish.
Why would you want a white car? The second it starts to rust you can really see it and it doesn’t really define the exterior the way silver would and when it’s snowing it could be very dangerous
Glad my son’s 17 RS Camaro is Garnet Red Tintcoat. Color really pops.
My RS Camaro is white 🤣
This is the same story, new year. As I’ve said many times, the popularity of a color should be based on the cars that are factory orders, not dealer orders. When people have a choice of the same car, same equipment, same price, what color do they choose? That will give you the most popular color. If you go to a dealer to buy a car, and the only one equipped the way you want it, for the price you want to pay is white, guess what you buy! So white being the most popular color is a matter of self fulfilling prophecy, if white is all they got, white is what you buy. Henry Ford’s quote of “you can have any color you want, as long as its black” is still at work. Different color, same result!
The GM extra charge on paint colors makes no sense to me. Most colors on a Chevy are no charge, but the same colors from another division, you pay extra. As an example, on a Chevy 1/2 ton, only 2 colors have an extra charge. Go to GMC and they offer white as the only free color.
Most colours on Chevy is free? Really? Because when I was shopping for a Camaro, the only free colours were white, black and red. You had to pay extra for all the others.
Business and economics 101: you charge what people are willing to pay. If people buying an upmarket model are willing to pay for color options, then you charge.
Same reason black interiors are popular. That’s all that is available at dealer. Besides, the other choices are really only the seat center pads. Rest of interior is still black.
Same reason black interiors are everywhere, only color on dealer lot. Even if you want a grey interior only center pads on seats are grey and everything else is black. So boring.
You missed the article complaining about light interiors causing glare.
White isn’t a color – it’s a Frigidaire with wheels. Black, silver and gray are caskets – Bring back some REAL colors
White, black and silver are for grown ups.
That’s why I preordered my Bronco🤷♂️
But ya. I totally agree. I don’t get how they went from all these crazy colors including pink to white and all those “colors”.
Well, when all that is left to order from the factory a quarter of the way into the model year is White, Black, and fifty shades of Gray – what do you expect? Who’s running this company??? When I ordered my Suburban last January, Blue, Red, Silver, and Black Cherry were all out of stock. Really? They ran out of paint already in January?? And who’s in charge of ordering more???? Are you freaking kidding me????
Lol if colour is really that important for you, then cough up the cash, and custom build the car to your exact specifications. If you want to get a discount and pick up what’s on the lot, then you can’t be picky. Like what do you want? A specific configuration or a discount? I would rather save $5000 and pick from their lot. Plus, silver black or white looks classy. Red/blue/yellow/orange in my opinion only belong on cars like Corvettes and Ferraris. Regular cars look out of place with bright colours.
If you really don’t care what your car looks like or what color it is, go ahead and buy what the dealer wants you to drive = a car from the lot that is loaded down with the options he wants to sell ( and then he discounts it slightly). It will look like all the other cars and be hard to find in a parking lot. For me, a vehicle is more than just a way to get from point A to point B.
I do care about what my car looks like and what colour it is. I daily drive a Camaro, I feel the same way, life is too short to drive boring cars that take you from A to B. But I don’t like bright colours on my car, because personally I think Red/Blue/Yellow only belong on cars like Corvettes, Ferrari’s, and race cars. My comment was directed at the guy who was complaining that he couldn’t find a red/blue SUBURBAN SUV. If you’re gonna drive an SUV, it’s already a boring car, why on earth would you want it to be red/blue/yellow???
I would want a Area 51 colored Bronco because some SUVs are meant to be fun and some people just want color because it makes them happier rather than just some color that’s just you know…white.
Yea but the Area 51 Bronco Sport is a blueish grey colour. It looks mostly grey, more of a neutral colour than a bright colour. But let me ask you this would you really want to daily drive a bright red/blue/yellow SUBURBAN??
I would buy colors like that in the RST trim but that’s it
And also the Bronco Badlands in the Area 51 colour is a SPECIALTY off road vehicle, so sure I can see why you might want a fun colour on it. Or even an off road wrangler or hellcat Durango’s, or Jeep track hawks. Those are all SPECIALTY sport SUVs. They’re not Chevy Suburbans. For example I think a red/blue/yellow Ford F-150 is corny, but a red/blue/yellow Ford Raptor is cool. Know what I mean?
Like why would anyone want a red/blue/yellow SUBURBAN SUV???!!??? Ew. I wouldn’t drive a bright coloured SUV even if it was free.
Some people get white because they feel it is safer on the highway (easily seen). Black and gray obviously come in 2nd & 3rd because all the other available colors are different shades of black and gray.
I honestly would get white but it’s just too dangerous from where I live where we have a lot of snow storms and on the highway it’s terrifying. With white cars you can only see the headlights if anything. All the sensors are blocked in the front and the back so I don’t know if they’ll work or not but I don’t want to find out. You can see them in states like California but in states like Minnesota it’s very dangerous
Dude… I’m from Canada, I bet our snow storms here are way worse than in Minnesota. And I see people driving white cars in the winter ALL THE TIME.
I don’t know… My grandma just made me promise not to get a white car because her family’s white car got hit while during a blizzard. Don’t really know if it makes much of a difference but whatever makes her happy. However I have noticed that they are less visible.
Haha what a coincidence. My moms friend got into an accident at night time in a black BMW SUV, and she told me not to buy a black car because of that. So I guess both black and white cars are dangerous???
If you live in Florida and can’t garage your car, white makes the most sense by far. The sunlight will destroy the paint job on any black, red, dark blue or charcoal gray vehicle. Period.
It’s Catch-22. Those colors are popular because they are in stock, ready to go and often at
a lower price than ordering and not knowing if rebates will be on on 2 months.
But those popular colors are in stock because they are popular or at least not unpopular.
If we buyers ordered every car, the same colors would still be the most popular, but possibly
down a couple %, as a few more of the not usually in stock colors get ordered.
I like anything as long as its not white or black the most boring colors there is
Yuck White , No class whatsoever