General Motors is making moves to blitz the electric vehicle segment with 30 new EVs planned to arrive by 2025, two-thirds of which will be available in North America, as well as billions in EV tech investments. Some critics have questioned whether or not GM’s focus on EVs corresponds with buyer demand, but now, one study reports that 71 percent of U.S. drivers are considering purchase of a new electric vehicle.
In a new study, Consumer Reports indicates that public interest of EVs is rapidly growing. In addition to 71 percent of study respondents indicating interest in purchase of a new EV sometime in the future, a third of those participating in the study indicated interest in an EV as their next vehicle purchase.
The new Consumer Reports study was conducted this past summer, with buyer responses elicited over the phone and over the Internet. The study is based on survey responses from 3,392 licensed drivers across the U.S., and was conducted in both English and Spanish.
In addition to gauging public interest in purchase of a new electric vehicle, the study also looked at public perception with regard to barriers to EV ownership. Chief among the findings were concerns over vehicle range and the availability of charging stations, with half of the drivers surveyed indicating that they would like an EV with more than 300 miles of range. Interestingly, 71 percent of drivers surveyed also said that the majority of EV charging would be done at home if they owned an electric vehicle, while survey responders living in an apartment would be more inclined to charge at a public fast charge station.
The study also indicated that younger drivers were more likely to pick an electric vehicle as their next vehicle purchase. However, Consumer Reports points out that interest in EVs is growing across multiple groups.
“These results show that there is robust consumer interest in electric vehicles, but consumers need automakers to deliver more compelling choices at competitive prices,” said Consumer Reports senior sustainability policy analyst, Chris Harto.