A few days ago, GM Authority reported that the Silverado Trail Boss makes up 20 percent of all Silverado 1500 sales in the U.S. We can now add that the Trail Boss Custom and Trail Boss LT are the “top two conquest trims” in the line-up, and that their customers are “among the youngest buyers” of the Silverado, according to Mike Ofiara, Assistant Manager, Product and Brand Communications, Chevy Trucks & Full-Size SUVs.
The two Trail Boss trim levels were introduced for the 2019 model year Chevy Silverado 1500 as off-road-oriented models. Both feature four-wheel-drive plus equipment offered in the Z71 package as standard, which includes the following:
- Z71 off-road suspension with Rancho twin tube shock absorbers
- Hill Descent Control
- Skid plates
- Heavy-duty air filter
- All-weather floor liners
In addition, Silverado Trail Boss models have 18-inch wheels wrapped in Goodyear Wrangler Duratrac tires, a two-inch suspension lift and an Autotrac two-speed transfer case. All of this delivers menacing looks along with the necessary off-road performance. The Trail Boss models are not extreme desert stormers, but they do provide a very healthy middle ground that makes them unique in their positioning. It’s that uniqueness that spurred Ford to offer the Tremor package on the new-for-2021 F-150.
GM does not at present offer Trail Boss models in the Chevrolet Silverado HD range, and nor does it appear to have any intention of doing so in future, although GM Authority readers responded positively when we conducted a poll on that subject in July of 2019.
No matter, the fact that the Silverado Trail Boss is selling well and conquesting at a high rate is quite impressive, showing just how much the model is resonating with customers.
Sales of the Silverado range as a whole are also going well. They dropped by 5.1 percent in Q3 of 2020, but this was in the context of GM factories being closed for two months due to the COVID-19 pandemic, leading to a dramatic drop in availability.
Chevrolet Silverado Sales Breakdown - Q3 2020
|Model||Q3 2020 / Q3 2019||Q3 2020||Q3 2019||YTD 2020 / YTD 2019||YTD 2020||YTD 2019|
However, as previously reported, Silverado sales in the U.S. for the first nine months of 2020 were slightly higher than they had been in the same period during 2019. Combined with a considerable sales drop for rival products, this meant that the Chevy truck overtook the RAM pickup for second place among full-size pickup trucks, and narrowed the gap to the sector-leading Ford F-Series.