The Chevy Silverado Trail Boss offers impressive off-road prowess wrapped in a capable pickup package, making for one very tempting offering. The Silverado Trail Boss is so tempting, in fact, it accounts for 20 percent of Silverado 1500 sales in the U.S.
As GM Authority confirmed with Assistant Manager, Product and Brand Communications, Chevy Trucks & Full-Size SUVs, Mike Ofiara, the Silverado Custom Trail Boss and Silverado LT Trail Boss make up 20 percent of all Silverado 1500 sales in the U.S.
Per the Q3 Chevy Silverado sales figures, General Motors sold 310,593 units of the Silverado 1500 in the U.S. in the first nine months of the year. Using the 20 percent figure confirmed by Ofiara, that means The General sold roughly 62,119 Silverado Trail Boss models during the same time period. Note that General Motors currently does not sell the Silverado HD in Trail Boss guise, although GM Authority readers have expressed interest in such a model, per a poll conducted last year.
Chevrolet Silverado Sales Breakdown - Q3 2020
|Model||Q3 2020 / Q3 2019||Q3 2020||Q3 2019||YTD 2020 / YTD 2019||YTD 2020||YTD 2019|
It’s also worth noting that sales figures for Q3 of 2019 and Q3 of 2020 are artificially depressed, with the former affected by the 2019 UAW labor strike, and the latter affected by production stoppages resulting from the COVID-19 pandemic. The sales figures are expected to climb higher as supply issues are resolved, as well as with the introduction of the 2022 Chevy Silverado 1500, which will introduce a significant refresh that will include new exterior styling, the latest tech features (such as Super Cruise with towing), and critically, an all-new cockpit design, all of which should make the Silverado Tail Boss even more competitive.
As a reminder, the Silverado Trail Boss integrates the off-road equipment offered by the Z71 package, as well as a substantial two-inch suspension lift. The trim also includes 18-inch wheels wrapped in Goodyear Wrangler Duratrac tires, an Autotrac two-speed transfer case, and a few other bits and pieces.