While some new car owners don’t hesitate to customize their ride with a wild set of rollers painted some flamboyant neon hue, this particular Cadillac CT4-V is not one of those vehicles. In fact, these outrageously red Cadillac wheels are exactly as they were from the factory, and for a very good reason.
As it turns out, these Cadillac wheels are simply placeholder units equipped in lieu of the accessory wheels ordered with the vehicle. Alternatively known as transit or processing wheels, the placeholder rollers are swapped out for the accessory units once the vehicle arrives at the dealer, as explained by Cadillac spokesperson Stefan Cross in a recent interview with our sister publication, Cadillac Society.
According to Cross, these placeholder Cadillac wheels are equipped at the factory to keep the proper alignment specs while in transit. Once the vehicle arrives at the dealer, the proper accessory wheels are installed, while the transit wheels are then shipped back to the factory, where they are reused on another vehicle ordered with accessory rollers.
As for the bright red color, Cross says that the hue is used to make sure the placeholder Cadillac wheels aren’t accidentally sold to a customer. If, for example, the transit wheels were painted silver, the new vehicle could be driven off without the new accessory wheels installed. Thus, the bright coloring serves as a reminder to install the proper accessory wheels before handing the vehicle over to a customer.
Indeed, of the five different Cadillac wheel designs on offer with the CT4-V, none have the same bright color as these placeholder units. Rather, all five are finished in some shade of silver, gray, or black. Still, it’s interesting to see the sporty Cadillac CT4-V equipped with such an outrageous set of rollers – even if you prefer something from the grayscale.
This post was created in collaboration with our sister publication, Cadillac Society.