First, a little background. Previously, the Chevrolet Blazer and Chevrolet Traverse both offered an advanced, dual-clutch AWD system that could split torque front to back, as well as between the two rear wheels. Available for the 2020 model year on both RS and Premier trim levels, the system provided greater control and less braking intervention than the “regular,” less-complex AWD system offered on other trim levels.
Now, although it’s still available on RS trims, the 2021 Blazer Premier and 2021 Traverse Premier no longer offer the advanced dual-clutch AWD system. GM Authority reached out to senior marketing director, Chevrolet SUVs, Brad Franz for an answer as to why General Motors elected to no longer offer the advanced AWD system on the Premier trims in the 2021 model year.
“It was a tough decision,” Franz told GM Authority executive editor, Alex Luft, in an interview. “We looked at reasons for purchase, talked to customers, did our research, and it just wasn’t something that was a real differentiator.”
“Both of our AWD systems are great, so we’re trying to deliver what the customers want and what the customers are really asking for, and this just gives us more opportunity to give what more customers want and remove a little bit of complexity,” Franz added.
In a follow-up, we asked Franz if it was safe to say that 2021 Blazer Premier and 2021 Traverse Premier customers were simply not that interested in the dual-clutch AWD system as compared to those customers buying the sporty RS trim level.
“Sure, you could say that,” Franz responded.
Blazer, Traverse Sales - Q3 2020
|MODEL||Q3 20 / Q3 19||Q3 20||Q3 19||YTD 20 / YTD 19||YTD 20||YTD 19|