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GMC Yukon Sales Place Third In Segment During Q3 2020

GMC Yukon sales decreased in the United States, Canada, and Mexico during the third quarter of 2020.

GMC Yukon Sales - Q3 2020 - United States

In the United States, GMC Yukon deliveries totaled 10,002 units in Q3 2020, a decrease of about 47 percent compared to 18,737 units sold in Q3 2019.

In the first nine months of the year, Yukon sales decreased about 54 percent to 24,891 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
YUKON -46.62% 10,002 18,737 -53.65% 24,891 53,707

GMC Yukon Sales - Q3 2020 - Canada

In Canada, GMC Yukon deliveries totaled 784 units in Q3 2020, a decrease of about 2 percent compared to 801 units sold in Q3 2019.

In the first nine months of the year, Yukon sales decreased about 9 percent to 1,978 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
YUKON -2.12% 784 801 -8.72% 1,978 2,167

GMC Yukon Sales - Q3 2020 - Mexico

In Mexico, GMC Yukon deliveries totaled 79 units in Q3 2020, a decrease of about 37 percent compared to 126 units sold in Q3 2019.

In the first nine months of the year, Yukon sales decreased about 48 percent to 170 units.
MODEL Q3 2020 / Q3 2019 Q3 2020 Q3 2019YTD 2020 / YTD 2019 YTD 2020 YTD 2019
YUKON -37.30% 79 126 -48.01% 170 327

Competitive Sales Comparison (U.S.)

Despite the decline, GMC Yukon sales allowed the model to remain in third place in its competitive set, as the Tahoe (see running Chevrolet Tahoe sales) and Suburban (see running Chevrolet Suburban sales) continued to jointly dominate the Ford Expedition (see running Ford Expedition sales) for first place position in the segment.

Combining sales of the Tahoe and Suburban (in the same way as the Ford Expedition) results in the two Chevrolet models generating 30,669 deliveries, outselling the Expedition by over 11,250 units. Meanwhile, the Yukon family – comprised of the regular-length Yukon and extended-length Yukon XL – saw roughly 5,000 sales less than the Expedition.

Sales Numbers - Mainstream Full-Size SUVs - Q3 2020 - United States

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 Q3 20 SHARE Q3 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET TAHOE -12.11% 23,121 26,308 35% 31% -25.67% 59,540 80,103
CHEVROLET SUBURBAN -39.08% 7,548 12,391 11% 15% -42.29% 24,059 41,686
FORD EXPEDITION +4.39% 19,402 18,586 29% 22% -16.75% 51,747 62,155
GMC YUKON -46.62% 10,002 18,737 15% 22% -53.65% 24,891 53,707
NISSAN ARMADA -25.95% 4,366 5,896 7% 7% -28.81% 17,520 24,609
TOYOTA SEQUOIA -29.25% 2,136 3,019 3% 4% -37.58% 4,733 7,583
TOTAL -21.62% 66,575 84,937 -32.37% 182,490 269,843

GMC Yukon sales accounted for 20 percent segment share, behind the combined 44 percent commanded by the Tahoe/Suburban and 27 percent for the Ford Expedition.

Sales Numbers - GM Mainstream Full-Size SUVs - Q3 2020 - United States

MODEL Q3 20 / Q3 19 Q3 20 Q3 19 Q3 20 SHARE Q3 19 SHARE YTD 20 / YTD 19 YTD 20 YTD 19
CHEVROLET TAHOE -12.11% 23,121 26,308 57% 46% -25.67% 59,540 80,103
CHEVROLET SUBURBAN -39.08% 7,548 12,391 19% 22% -42.29% 24,059 41,686
GMC YUKON -46.62% 10,002 18,737 25% 33% -53.65% 24,891 53,707
TOTAL -29.19% 40,671 57,436 -38.18% 108,490 175,496

Taking into account the Tahoe, Suburban and Yukon, GM saw 44,742 sales in the segment for a 64 percent segment share during the quarter.

The full-size mainstream SUV segment contracted nearly 17 percent to 70,646 units in Q3 2020, meaning Yukon sales fell faster than the segment average.

The GM Authority Take

GMC Yukon sales slipped faster than the segment average during the third quarter, placing it further behind the Ford Expedition in the sales charts. We attribute the circumstance to constrained availability at the dealer level as a result of the transition to the all-new, 2021 model.

The inventory problem started as far back as the second half of the 2019 calendar year, when the UAW labor strike sapped GM of approximate 40 days of Yukon production. The event depleted inventories of the GMC Yukon in Q4 and going into Q1 2020. Just as on-the-ground Yukon inventory began to recover, the COVID-19 pandemic sapped GM another 60 days of Yukon production during the tail end of Q1 2020 and the majority of Q2 2020. The two events, together, were more than enough to deplete Yukon inventory, resulting in a decline in sales volume seen here.

In addition, the launch of the all-new 2021 Yukon further exacerbated these events, as the last-gen model sold out and production of the all-new model was pushed back due to the COVID shutdown.

The Yukon, along with the Tahoe and Suburban, were overhauled (re-engineered and redesigned) for the 2021 model year. As such, we expect the all-new 2021 GMC Yukon to further improve GM’s already-strong position in the highly-lucrative full-size SUV space once supply allows. GM’s full-size SUVs – including the Yukon, Tahoe/Suburban and Escalade, are believed to be the biggest drivers of revenue and profit for the automaker.

However, competition is heating up. On the one hand, the still relatively new Ford Expedition is doing quite well in the segment. On the other, new entrants will soon enter the space, including the upcoming Jeep Wagoneer and Grand Wagoneer. Even so, we fully expect the new Yukon to hold its own in the segment, and to rise to the second-best-selling position behind the Tahoe/Suburban.

About The Numbers

  • All percent change figures compared to GMC Yukon sales in Q3 2019, unless noted otherwise
  • In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
GM Q3 2020 sales reports:

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Comments

  1. How could it be behind the Expedition? It was literally just redesigned! With the last generation I get how the Expedition would pull ahead due to more features that should’ve been on the Yukon (such as a panoramic sunroof and more space (and better fuel economy even though the fuel economy is a lot better compared to this one). Kind of makes me wonder what will happen when the Expedition and Navigator gets refreshed. (Really love the new blacked out package on the black label Navigator. Cadillac should take that in mind with the Escalade.)

    Reply
    1. It’s only behind the Expedition because the authors on this site refuse to consider the GMC and Chevy models together, so they can make clickbait headlines.

      Reply
      1. Someone give Sam a prize, as his/hers comment is the precise definition of hyperbole with a whiff of stupidity mixed in for good measure… and here’s why.

        The Tahoe/Suburban and Yukon are not the same model. They are different models from different brands, yet from the same automaker. Had the Yukon been the same model as Tahoe/Suburban, there would not have been a product called “GMC Yukon” or a dealer network with a big, red, three-letter logo on it. It would simply have been called “Chevrolet Tahoe” and “Chevrolet Suburban.”

        Now that we’ve established that the Yukon is a separate nameplate, we can conclude that the Yukon is in third place when combining Tahoe and Suburban sales volume. That said, GM as a whole is in first place when combining Tahoe, Suburban, and Yukon. And, as GM Authority has done for the last year (if not more), the article very clearly provides a break-out of individual nameplate sales as well as manufacturer (GM) totals, which shows Tahoe, Suburban and Yukon together. Not only that, but the article does so in both tables AND in words. It doesn’t get any simpler than that, but yet Sam seems to have ignored this part.

        As for the rest of Sam’s sad little comment, I will say this: it is a very sad day for journalism when a dumba$$ like Sam resorts to using the term “clickbait” in a situation when s/he is too obtuse to understand that the headline precisely represents reality. Shame on you, Sam. Shame. On. You.

        Alex Luft
        Executive Editor, GM Authority

        Reply
        1. Alex: I must say that I commend your ability and willingness to lay down the hammer when necessary. You might lose readers by embarrassing them like you did in the comment above, but there’s no denying that you stand by your product. Having recently wrapped up a 38-year career in publishing, there aren’t many who do that and it makes me feel like there’s still hope for journalism in this day and age.

          Sam: your comment is fake news. Do us all a favor and read the article before commenting next time.

          Reply
  2. Because they lead with that headline instead of stating the real reason… “We attribute the circumstance to constrained availability at the dealer level as a result of the transition to the all-new, 2021 model.”

    GM has been shuffling production all over the place and unable to fill orders. Guess they shouldn’t have shuttered so many Canadian plants…that they’re now starting to open back up.

    Reply
    1. Read the article Kenny. The GM authority take explains the reason and is spot on.

      Reply

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