GMC Sierra sales increased in the United States and Mexico, while decreasing in Canada during the third quarter of 2020.
GMC Sierra Sales - Q3 2020 - United States
In the United States, GMC Sierra deliveries totaled 67,812 units in Q3 2020, an increase of about 2 percent compared to 66,198 units sold in Q3 2019.In the first nine months of the year, Sierra sales increased about 7 percent to 174,645 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| SIERRA | +2.44% | 67,812 | 66,198 | +6.75% | 174,645 | 163,601 |
GMC Sierra Sales Breakdown - Q3 2020
| Model | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| Total | +2.4% | 67,812 | 66,198 | +6.8% | 174,645 | 163,601 |
| Sierra LD | -0.7% | 47,397 | 47,743 | +3.4% | 126,063 | 121,958 |
| Sierra HD | +10.6% | 20,415 | 18,455 | +16.7% | 48,582 | 41,643 |
GMC Sierra Sales - Q3 2020 - Canada
In Canada, GMC Sierra deliveries totaled 14,568 units in Q3 2020, a decrease of about 1 percent compared to 14,774 units sold in Q3 2019.In the first nine months of the year, Sierra sales decreased about 6 percent to 39,260 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| SIERRA | -1.39% | 14,568 | 14,774 | -6.47% | 39,260 | 41,976 |
GMC Sierra Sales - Q3 2020 - Mexico
In Mexico, GMC Sierra deliveries totaled 749 units in Q3 2020, an increase of about 36 percent compared to 551 units sold in Q3 2019.In the first nine months of the year, Sierra sales increased about 34 percent to 1,972 units.
| MODEL | Q3 2020 / Q3 2019 | Q3 2020 | Q3 2019 | YTD 2020 / YTD 2019 | YTD 2020 | YTD 2019 |
|---|---|---|---|---|---|---|
| SIERRA | +35.93% | 749 | 551 | +33.79% | 1,972 | 1,474 |
Competitive Sales Comparison (U.S.)
The two percent increase in GMC Sierra sales allowed the full-size pickup truck line to post its best-ever third quarter sales performance during Q3 2020. Big Red’s truck remained in fourth place in its competitive set in terms of overall sales volume, trailing the Ford F-Series (see Ford F-series sales) in first place (by a wide margin of about 154,000 units), the Ram Pickup (see Ram Pickup sales) in second, and its own corporate cousin – the Chevrolet Silverado – in third place (see Chevy Silverado sales). The Sierra outsold the remaining segment contenders on a combined basis, including the Toyota Tundra and Nissan Titan.
Sales Numbers - Full-Size Mainstream Pickup Trucks - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | +3.49% | 221,647 | 214,176 | 35% | 34% | -11.10% | 589,034 | 662,574 |
| RAM RAM PICKUP | -3.39% | 156,157 | 161,635 | 25% | 25% | -12.73% | 402,410 | 461,115 |
| CHEVROLET SILVERADO | -5.14% | 147,484 | 155,482 | 23% | 24% | +0.58% | 414,650 | 412,259 |
| GMC SIERRA | +2.44% | 67,812 | 66,198 | 11% | 10% | +6.75% | 174,645 | 163,601 |
| TOYOTA TUNDRA | -12.28% | 27,689 | 31,565 | 4% | 5% | -10.75% | 76,814 | 86,062 |
| NISSAN TITAN | -2.42% | 7,207 | 7,386 | 1% | 1% | -23.65% | 19,403 | 25,412 |
| TOTAL | -1.33% | 627,996 | 636,442 | -7.40% | 1,676,956 | 1,811,023 |
The Sierra’s 2 percent increase in sales volume allowed it to outperform the segment as well as all other contenders, except the F-Series which reported a 4 percent increase. The segment as a whole and all contenders except for Sierra and F-Series saw sales volume decrease. The Nissan Titan posted a 2 percent loss, Ram Pickup reported a 3 percent decline, and the Chevrolet Silverado posted a 5 percent loss. The Toyota Tundra reported the largest year-over-year decrease of 12 percent.
The GMC pickup saw its segment share slightly increase during the quarter to 11 percent compared to 10 percent recorded in Q3 2019. The number pales in comparison to the 35 percent commanded by the F-Series, 25 percent for the Ram Pickup, and 23 percent by the Silverado. The Toyota Tundra and Nissan Titan held 4 and 1 percent, respectively.
The full-size pickup truck segment contracted 1.3 percent to 627,996 units in Q3 2020.
We are providing Honda Ridgeline sales below for informational purposes, since the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|
| RIDGELINE | +2.73% | 8,607 | 8,378 | -2.20% | 23,112 | 23,633 |
The GM Authority Take
The slight increase in GMC Sierra sales during the third quarter of 2020 is welcome news after the 5 percent decrease in Q2 2020. The Sierra line posted an impressive 31 percent increase in sales during Q1 2020.
The Sierra HD was responsible for the uptick in overall Sierra sales, as Sierra 1500 (LD / Light Duty) sales were off nearly a percent. However, we believe that GMC Sierra sales would have grown even more had it not been for the impedance caused by the COVID-19 pandemic, which placed GM at a sub-optimal position from a supply standpoint.
We expect GMC Sierra sales to hit their stride from a sales volume standpoint during Q4 on improved inventory and healthy market demand.
Sales Numbers - GM Full-Size Mainstream Pickup Trucks - Q3 2020 - USA
| MODEL | Q3 20 / Q3 19 | Q3 20 | Q3 19 | Q3 20 SHARE | Q3 19 SHARE | YTD 20 / YTD 19 | YTD 20 | YTD 19 |
|---|---|---|---|---|---|---|---|---|
| CHEVROLET SILVERADO | -5.14% | 147,484 | 155,482 | 69% | 70% | +0.58% | 414,650 | 412,259 |
| GMC SIERRA | +2.44% | 67,812 | 66,198 | 31% | 30% | +6.75% | 174,645 | 163,601 |
| TOTAL | -2.88% | 215,296 | 221,680 | +2.33% | 589,295 | 575,860 |
It’s also worth noting that the two full-size GM trucks – the Sierra and Silverado – recorded 215,296 combined deliveries during the quarter. That makes The General the second best-selling purveyor of full-size pickup trucks, second to Ford by 6,351 units.
GM Q3 2020 sales reports:- GM Q3 2020 sales U.S.A.
- Chevrolet sales Q3 2020 U.S.A.
- Cadillac sales Q3 2020 U.S.A.
- Buick sales Q3 2020 U.S.A.
- GMC sales Q3 2020 U.S.A.
- GM Canada sales Q3 2020
- Chevrolet Canada sales Q3 2020
- Cadillac Canada sales Q3 2020
- Buick Canada sales Q3 2020
- GMC Canada sales Q3 2020
- GM Mexico sales Q3 2020
- GM Mexico sales July 2020
- Chevrolet Mexico July 2020 sales
- Buick Mexico July 2020 sales
- GMC Mexico July 2020 sales
- Cadillac Mexico July 2020 sales
- GM Mexico sales August 2020
- Chevrolet Mexico August 2020 sales
- Buick Mexico August 2020 sales
- GMC Mexico August 2020 sales
- Cadillac Mexico August 2020 sales
- GM Mexico sales September 2020
- Chevrolet Mexico September 2020 sales
- Buick Mexico September 2020 sales
- GMC Mexico September 2020 sales
- Cadillac Mexico September 2020 sales
- GM Mexico sales July 2020
- GM China sales Q3 2020
- Chevrolet China Q3 2020 sales
- Buick China Q3 2020 sales
- Cadillac China Q3 2020 sales
- GM Brazil sales Q3 2020
- GM Argentina sales Q3 2020
- GM South Korea sales Q3 2020
- GM South Korea July 2020 sales
- Chevrolet South Korea July 2020 sales
- Cadillac South Korea July 2020 sales
- GM South Korea August 2020 sales
- Chevrolet South Korea August 2020 sales
- Cadillac South Korea August 2020 sales
- GM South Korea September 2020 sales
- Chevrolet South Korea September 2020 sales
- Cadillac South Korea September 2020 sales
- GM South Korea July 2020 sales
- GM Russia sales Q3 2020
- GM Russia sales July 2020
- GM Russia sales August 2020
- GM Russia sales September 2020
- All percent change figures compared to GMC Sierra Q2 2019 sales, unless noted otherwise
- In the United States, there were 77 selling days in Q3 2020 and 76 selling days in Q3 2019
- GMC Sierra sales include:
- GMC Sierra 1500, Sierra Denali 1500 and variants
- GMC Sierra Heavy Duty models, including:
- GMC Sierra 2500HD, GMC Sierra 2500HD Denali and variants
- GMC Sierra 3500HD, GMC Sierra 3500HD Denali and variants
- GMC Sierra Chassis Cab
- Chevrolet Silverado sales include:
- Chevrolet Silverado 1500 and variants
- Chevrolet Silverado Heavy Duty models, including:
- Chevrolet Silverado 2500HD and variants
- Chevrolet Silverado 3500HD and variants
- Chevrolet Silverado Chassis Cab
- Ford F-Series sales include:
- Ford F-150 and variants
- Ford F-Series Super Duty models, including:
- Ford F-250 Super Duty and variants
- Ford F-350 Super Duty and variants
- Ford F-450 Super Duty and variants
- Ford F-550 Super Duty and variants
- Ford F-Series Chassis Cab
- Ford F-650 and F-750 are not included in these sales, as Ford records their sales separately as Ford Heavy Trucks sales
- Ram Pickup sales include:
- Ram 1500 pickup and variants
- Ram 2500 pickup and variants
- Ram 3500 pickup and variants
- Ram Chassis Cab
- Toyota Tundra sales include:
- Toyota Tundra and variants
- Nissan Titan sales include:
- Nissan Titan and variants
- Nissan Titan XD and variants
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Comments
Get out! Hmm. I leaned toward the Sierra beginning on Thursday, August 27, 1987. GM’s C/K trucks had caught my eye that spring as my father bought a 2WD Sierra SLE as his business truck in May of ’87. Seven Sierras later, by my rough, offhand count, I became a Yukon/Tahoe/Suburban/Yukon Denali XL admirer. Were I still interested in trucks the new Sierra would be the way I’d go.
Crappy interior still needs to be replaced, then I’ll consider one.
Hey good job posting the same comment everyone has already seen. Highly doubt you are in the market for a truck.
In before the Interior Troopers arrive….too late 😪…..
2021 GMC Sierra AT4 is by far the best truck on the road today. Best performance, best exterior look and a close second to the Top level RAM for interior. But they cost more than the F150 but like they say you get what you pay for.
The funny thing is GM is 261 units ahead of Ford when you add Chevy and GMC together!
The interior critics crack me up. Were talking about a truck not a Tahoe or Escalade. Well, if you use it just for groceries I would complain. But if you buy a truck for camping, work, toting your kids to baseball or football, hunting, and fishing, why complain about the interior when each of those are dirty hobbies which muck up the interior … why complain for Escalade interior to jack up the cost. IMO, I would like for that cost to go towards a better – beefier suspension and more preventative rust proof undercarriage on all models not just certain models. Now if you say it’s not durable, that’s different…