Consumer intelligence and data analytics company J.D. Power recently released the results from its 2020 Mexico Vehicle Dependability Study, including the critical APEAL (Automotive Performance, Execution and Layout) section. The latest results recognize GMC as the highest-ranked luxury brand in the APEAL section from this year’s study.
According to J.D. Power, the APEAL Index score is a measure of “owners’ emotional attachment to their vehicle and level of excitement across vehicle attributes,” which are then combined to form an overall score, “with a higher score indicating higher satisfaction.”
This year’s study was fielded between April and September of 2020, and was based on responses from 7,076 original owners of 2017 through 2019 model-year vehicles. The responses were then used to formulate a score for each of the brands studied, based on a 1,000-point scale.
GMC was the top-ranked brand in this year’s J.D. Power 2020 Mexico Vehicle Dependability Study (APEAL section) with a score of 900. Mercedes-Benz was second with 898 points, Mini was third with 897 points, BMW was fourth with 896 points, and Audi was fifth with 893 points. The segment average was 896 points.
J.D. Power reports a number of key findings for the latest 2020 study, including an overall dissatisfaction with fuel economy among all respondents. Fuel economy carried the lowest level of satisfaction among luxury car owners, and the second lowest level of satisfaction among mass market owners.
The APEAL result is a contrast to the overall J.D. Power 2020 Vehicle Dependability Study in Mexico, which ranked GMC and Chevrolet below the industry average.
The study also found that the highest level of satisfaction was with vehicle interiors, marking the second consecutive year in which vehicle interiors provided the highest level of satisfaction. However, J.D. Power points out that the interior category also accounted for the greatest score decline with regard to experiencing problems. What’s more, the study found that technology improvements can lead to big upticks in customer satisfaction overall.
Source: J.D. Power