General Motors has received 10,000 pre-orders for the range-topping Edition 1 version of the upcoming GMC Hummer EV pickup within minutes of the opportunity being presented to potential customers, reports HummerNation.com.
Though GM has not itself publicly disclosed any information about pre-orders, the claim comes from the Detroit Free Press, which has quoted dealers speaking on condition of anonymity following a virtual dealer meeting held earlier this month.
“The Hummer Edition 1 sold out in ten minutes and they said they had enough orders for it to fulfill their first year of production currently,” said one dealer. “But they are evaluating if they can build more.”
The Edition 1 will launch the first, and it will be the best equipped and the most expensive Hummer EV pickup. It will have a three-motor powertrain with a total power output, as exclusively revealed by GM Authority in January of this year, of 1,000 horsepower. The vehicle will go into production in late 2021, and will be priced to start at $112,595.
Three more Hummer EV pickup models will follow, in descending order of price: the $99,995 Hummer EV3X (arriving in the fall of 2022), the $89,995 Hummer EV2X (arriving in the spring of 2023) and the $79,995 Hummer EV2 (arriving in the spring of 2024). It costs $100 to pre-order (or reserve) any version of the vehicle, including the Edition 1.
Hummer EV production will take place at the former GM Detroit-Hamtramck facility, recently renamed to GM Factory ZERO plant, which will specialize in building electric vehicles. During the dealer meeting, GMC President Duncan Aldred reiterated that GMC will offer further EV models outside the Hummer brand.
“Duncan said we’re certainly not going to abandon our internal combustion engine vehicles because that’s our core business and that was good to hear,” said the dealer quoted above. “It’s to let people know they’re not going down the same road as Cadillac.” But unlike Cadillac, GMC will not offer buyouts to dealers who decline to sell the Hummer EV due to the cost of new tooling, employee training and installing charging stations.